Aletta de Wal
M.Ed.
Free
Aletta de Wal Helps Artists Make a Better Living Making Art Expert
Aletta de Wal Quick Facts
- Main Areas
- Helping artists make a better living making art.
- Best Sellers
- Exposure=Success (e-book),Creating Your Professional Portfolio (workbook/digital recording)
- Career Focus
- Artist Advisor for Artist Career Training, Author, Coach, Speaker
Since 1996, A.C.T. has grown from a local coaching practice into a "virtual university" delivering training to artists who want to make a better living making art. The programs, services and learning products continue to attract a core community of American artists, qualified "virtual faculty" across North America and a loyal readership all over the world.
Aletta de Wal, M.Ed. is equal parts artist, educator and entrepreneur. As an Artist Advisor she inspires fine artists to make a better living making art through personal consultations, professionally designed educational programs and practical independent study.
With a successful track record of creating, producing and selling her own work, managing a studio-gallery and delivering entrepreneurial workshops, de Wal helps fine artists to make more money so that they can get back to making more art.
Free Audio & Video Samples
Aletta de Wal Audio & Video Programs
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
How to Use Print Promotional Tools - Start With Your Promotional Identity
Artists often ask: "What do I need to think about before I start a print promotional campaign?" "How do I decide which promotional tools to use? Do I have to use all of them?" Start with Your Promotional Identity. Your audience sees your promotional pieces one at a time, in different places and contexts. You want to build a unified image of your brand in their minds, not fragments. Define a brand identity before you create the bits and pieces you plan to send out. Choose a consistent theme for all of the promotion you do in a given year or period of your art career.
Recently added
Article
How to Use Print Promotional Tools - Postcards Are Mini-Billboards
"I know that there are a lot of artists who would do well with a postcard campaign as it suits our business so well, having our own image as the front of the card. I was wondering if you could help us all by making it a point of your next tip - what a successful artist postcard campaign would look like or say." Postcards are an affordable way to keep in touch. You can use postcards to: ~ announce your exhibits, completed commissions, and awards ~ invite collectors to special previews or private receptions
Recently added
Favorite Quotes & Thoughts from Aletta de Wal
"As a working artist, I understand there is a fine balance to making art and handling your art business. You don't have to leave your creative self behind to get your work in front of collectors, gallery dealers and art reps. Once you learn a few shortcuts, marketing your art is easier. If it's easier, it's more enjoyable."
Contacting Aletta de Wal
Artist Career Training
101 First Streeet, #103
Los Altos, CA 94022-2750
(650) 917-1225
Email: Aletta@ArtistCareerTraining.com
Best time to call: Tuesday thru Thursday 10:00 a.m. – 4:00 p.m. Pacific Time
If you do not reach me, please e-mail for an appointment.
Follow me on Twitter: http://twitter.com/artmktgmentor
Friend me on Facebook: http://tinyurl.com/aletta
Join the A.C.T. Fan Page www.facebook.com/pages/Artist-Career-Training/166235407531
How to get started
Tell me what results you want. I will personally help you choose the path that fits your time and your budget. Send me an e-mail to Aletta@ArtistCareerTraining.com to set up a free 15 minute chat about how you can make a better living doing what you love.
If you want to see what other artists in our community learn, check out our programs, personal services and products: www.artistcareertraining.com
Other highlights
Follow the program designed for your career stage. We guarantee that you will see a positive difference in your art business and your life:
Start Your Art Business - Are you an artist who has been making art for personal pleasure and who now wants to build a business foundation and sell your art locally?
Build Your Art Business - Are you an artist who has built a business foundation and who now wants to build a marketing system to sell more art directly to buyers and through galleries locally and on-line?
Develop Your Art Business - Are you an artist who has built a business foundation, mailing list and marketing system and who now wants to expand your audience by selling more art through art professionals locally, regionally and on-line?
Master Your Art Business - re you an artist who has strong business and marketing systems, a solid client base, consistent sales, a regional and on-line presence, and who now wants to expand your success by selling more art through art professionals nationally or internationally?
Classes by Phone - Work on your own and learn how to market your art and make more money so you can go back to making more art.
One-to-One Coaching - Make a wish list of what it would take for you to have the lifestyle you want as a professional artist. Full disclosure: we don't have a fairy godmother for art marketing, but we do have ways of making wishes into results. One-to-one coaching can help you focus so that you can take the right action. No sharing the air with other artists here. Just you and a skilled advisor looking at improving your situation.
Events & Workshops - Social Networking events and Art Business workshops, live!