Allen Bostrom
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Article
Writing an Employee Handbook
If you run an office with a small (or large) support staff, you appreciate the value of good employee training. New employees may frequently ask questions, interrupting you or experienced coworkers, or worse yet they may waste time trying to figure out how to complete crucial tasks on their own. A clear and thorough employee handbook would prove helpful in such situations. Not only that, but it can inform employees of important company policies and procedures. It could also b
September 14, 2009
Article
Meditate to Improve Your Business
When you have a problem, meditate on it and the answer will come, during the meditation or afterwards. â Remez Sasson Meditate silently. You will be able to create a totally new life for yourself. â Sri Chinmoy No great work has ever been produced except after a long interval of still and musing meditation. â Walter Bagehot To many, meditation is a mystical, new-age activity for which they have no time. But what if we told you that meditation could help you achieve grea
September 14, 2009
Article
Marketing 101: Product, Positioning, Place, Price, And Promotion
Customers buy for their reasons, not yours. - Orvel Ray Wilson Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. - Al Ries In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last. - John Romero The key to a successful business is the ability to market your services effectively. We've long known that most small business owners are
September 14, 2009
Article
Change Your Attitude, Change Your Business
Itâs easy to get sucked into all the negative talk about the recession. But if you do, before you know it, youâve prescribed to a new and pessimistic attitude that negatively impacts your management style and, quite possibly, your profitability. While fear and worry may be all the rage right now, allowing those emotions to influence your business approach will only undermine your efforts. If you continue to think negatively, youâll find yourself battling a mental curren
September 14, 2009
Article
Are You a Good Leader?
5 Questions to Ask Yourself Donât tell people how to do things, tell them what to do and let them surprise you with their results. â George S. Patton Thereâs nothing more demoralizing than a leader who canât clearly articulate why weâre doing what weâre doing. â James Kouzes and Barry Posner Leadership involves finding a parade and getting in front of it. â John Naisbitt Small business owners are, by default, managers. And if they have employees, they better b
September 14, 2009
Article
A Support Coach Will Bring Out The Winner In You
In a movie, The Legend of Bagger Vance, a caddy (played by Will Smith) coaches a skilled golfer (played by Matt Damon) to perform well above his capability. The golfer knew how to swing a golf club, and the entire town of Savannah was behind him, but he needed the perspective and guidance of a coach to meet the challenge. This is not only true of golf wins, but can be said of most success stories â we all have coaches of one kind or another. Though they may be friends, fami
September 14, 2009
Article
5 Tips In Building A Trustworthy Business
Trust is the easiest thing in the world to loose, and the hardest thing in the world to get back. â R. Williams It's better to be trusted than liked. Underpromise - Overperform. â Unknown A local plumber has spent a lot of money marketing their services. Being new to the area I called this plumber at the first sign of problems in my home. After an $800 bill and unresolved plumbing problems I knew that I could not trust this business. One year has passed and I have heard n
September 14, 2009
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