Andrew Chow
,BBA, Certified Life & Relationship Coach
Free
Life, Relationship & Executive Coach Expert
Andrew Chow Quick Facts
- Main Areas
- Personal Branding, Brand Communication, Social Media, Public Relations, Relationship
- Best Sellers
- Romancing the Media for Business
- Career Focus
- Speaker, Trainer, Author, Business Owner
- Affiliation
- Thames Valley University, NLP, IdeaMart (S) Pte Ltd, Table For Six
Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.
Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.
Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic and Discovery Channel.
Andrew is fondly called “ideasandrew” in all his social media connections in platforms like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or social groups with over 10,000 profiles.
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Articles by this expert
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Article
Social Media as a Recruitment Channel
Social media is a new wave of internet usage that links everyone in “many to many” conversation using different tools. The most populated sector is the social networking tools like Facebook and Linkedin. Human Resource Managers are beginning to leverage on the large network of professional social network for recruitment and referral.
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8 things which can happen to your press release
Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Only the most powerful and interesting header gets to be read. Most of the time they end up in trash literally. If you do not write it in a way you want it to be printed, it will also make it harder for the journalists to process and filter out the key messages. Your news release is printed, but typos and errors are introduced. Ensure you check all the facts and figures to be correct before sending out the press alert.
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Knowing the Job Scope of Your Company Media Specialist
Position Overview Reporting the VP Marketing, the Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and reporting campaign results; and selecting media channels. Responsibilities. - Develop a comprehensive media relation’s strategy and media plan. • Implement media plan with assistance of project managers/stakeholders. • Manage budget for advertising, PR, and other media related process.r
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What is the Return of Investment (ROI) for Social Media Strategy?
a. The ROI of Social Media must be measured from your online presence. b. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base. c. Next, your company website must act as a portal where customers give feedback and obtain latest information. d. Thirdly, you must leverage on other social media platform like Facebook using Open ID sign up or Facebook Connect. e. Offer latest information dissemination through Ready Simple Syndication, or RSS feed.
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How to establish a powerful personal branding online by Article Marketing?
One of the many challenges to achieve respectable google ranking is in the area of backlinks to your blog. While the idea of having links exchanged is good, the quality of the incoming sites comes into play as far as Google is conce ed. If you are someone who is a thought leader or influencer in your domain, article submission to good article repository will make you more credible and enhance your online visibility. In my previous post, I share about a list of 20 article submission sites with good page and Alexa ranking :
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Understanding Media and Publicity for your Business
Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that the media publicity is exclusive to big companies having huge budget for public relation specialists providing strategic counsel. Media relation is both an art and a science. Knowing your basics and adding some creativity and flair will produce an effective pitch.
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How to maintain positive relationship with the media and press to cover your business story?
Compile a list of journalists and reporter contacts and develop friendship with them. Try to remember their professional interest in their work and seek to be a resource information centre for other contacts. Be truthful about the quality of a story and its sources. Always give reporters special access to you by releasing your personal mobile number. Send them an email once in a while you see their features published.
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Master Effective Crisis Management Skills through the Media
No company will ever be fully prepared for any crisis to their business. The key is to develop a standard contingency plan to keep the public informed through the media on how they handle the crisis. There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: - What happened?rn- Why did it happen?rn- Was anyone injured or affected from it?rn- Could this have been prevented?rn- Has this ever happened before?rn- Currently, what are you doing about it?rn- When will the problem be solved?rn- How will you prevent this from happening again?r
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How to prepare your Press Release / Media Alert for an effective pitch your business story
A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity. The following guidelines should help you on your way. • Include basic information. The release should answer the questions: who, what, when, where, why and how. • Get your story across early. If your first sentence or paragraph is obscure, complicated or boring, journalists probably won't bother reading on. • Keep the release concise - one side if possible, and no more than two.
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How to prepare for an Radio Interview about your Business angle
Before the Interview o Practice both long and short answers o Submit a list of suggested questions to the producer or host of the show o Obtain a volume control for your telephone (Any Radio store for $20.00) o Learn how to turn Call Waiting off on your phone o Arrange for your own callers to participate The Day of the Interview o Turn off the ringer on other telephones near you o Have a glass of water nearby o Arrange your notes on your desk so that they can be easily accessed o Perform mental and physical relaxation exercises During the Interviewr
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How to Prepare for a Television interview for your Business?
Dress Code o Do not wear bright white, weather map blue, or chrome key blue. o When you are booked for a studio appearance, find out the colour of the set and dress so that you don't blend in. o Do not wear contrasting patterns. Wear bold, fashionable ties, but not ones that distract. o Do not wear any shiny fabrics or anything that glares. o Do not wear bracelets. Women should wear pearls instead of shiny necklaces. Gestures and Body Movement o Use gestures economically to make points. o Too much body movement is distracting.
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Master the Art of Pitching your story to the Media
The Art of Pitching Who • It is always more effective directing your pitch to the editors as they decide on what is newsworthy information. • The journalists are usually assigned different stories though they can recommend your story if they are approached. • The equivalent in the media will be the producers of radio shows and TV programmes. When • The best time to approach a jou alist isn’t just before he is due to submit his stories.
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Favorite Quotes & Thoughts from Andrew Chow
- Creativity in Business World is to meet a need which the present and future customers have yet to discover but you have already anticipated.
- Plan a road map to implement your ideas into reality or else it will just remain as a dream.
- A good gauge for #credibility and network is to have 5% of your #Connections to give you #Recommendation on #Linkedin
- It's the posture of your heart which determines your attitude
- They laugh at me because I'm different; I laugh at them because they are all the same
- Life's too short to drink bad wine!
- The first step to think out of the box is to remind yourself there isn't any box in any form or shape in the first place
- Has it ever occured to you that your business card isn't complete without your personal twitter handle and Facebook account?
- Innovation is invention which benefit mankind and has commercial value.
- Leaders : There is no "I" in a Team but there are 2 "I"s in a Vision. First you see then visualize, and finally you lead the team.
- 3 Ms for social media managers : Manage (ensure company buy in), monitor (see what's going on) and Measure (have KPIs)
- 3 Cs of Social Media : Content (add value), Context (good conversation) and Contact (build community)
- An established brand always lead to good sales, but companies with good sales may not have established brands
- An idea is actually a new relationship between or among 2 or more previous known objects
- Branding and Dating have many in common; one of them is "Never enter a relationship which you are not prepared to commit"
- "Never Make a Promise You Can't Keep", one of the similarities betwee Branding and Dating
- Genius make time, the Smart ones use it wisely, the Fools do not know where it has gone to.
- Be yourself! because everyone else is taken.
- Your life isn't measured by the cards you are dealt, but by how well you play them
Contacting Andrew Chow
Contact
- Email – andrew@ideamart.com.sg
- Blackberry PIN – 21ECB057
Social Media
- Social Networking
- Facebook – http://www.facebook.com/profile.php?id=1081391088&ref=name
- Windows Live – beulahsg@hotmail.com
- Foursquare – http://foursquare.com/user/andrewkwchow
- Business Networking
- Linkedin – http://sg.linkedin.com/in/ideasandrew
- Plaxo http://ideasandrew.myplaxo.com/
- Ning – https://www.xing.com/profile/Andrew_Chow
- Skype – ideasandrew
- Social Media Sharing
- Flickr Collection - http://www.flickr.com/photos/ideasandrew/
- Youtube Channel – http://www.youtube.com/user/ideasandrew
- Slideshare – http://www.slideshare.net/ideasandrew
- Podomatic – http://ideasandrew.podomatic.com
- Social Blogging / Micro-blogging
- Twitter – http://twitter.com/AndrewKWChow
- WordPress – www.andrewchow.sg
Other highlights
A Christian portal primarily for singles for all Bible-Believing Churches in Singapore/Malaysia to network, meet up and build long term meaningful relationship. Christian and Catholics are welcome. BEULAH means "Promised Land" or "Married" in Hebrew (Isaiah 62:4). BEULAH is an independent portal not affiliated to any church or supported by any Charity, Christian organisation, or offerings from any of its members. It is commercially managed by IdeaMart (S) Pte Ltd