Andrew Ludlam

BA (Hons) MInstSMM

Free

Marketing and Business Growth Expert

Andrew Ludlam

Andrew Ludlam Quick Facts

Andrew Ludlam is the owner of Maverick Marketing Consultancy, and is recognised as an expert on advanced marketing strategy and tactics. As a marketing consultant, trainer, copywriter and author, he has advised many hundreds of business owners one-to-one, and many more have attended his private training programmes. Andrew also publishes a fortnightly newsletter which has some 2,000 subscribers.

What gives Andrew his unique edge, is his ability to look at almost any business and gain extra leverage from existing marketing activities, as well as implement and recommend client attraction techniques, in an extremely clear, focused and practical way. Andrew is also a business columnist and has written for a variety of online and offline publications including Better Business Magazine, Marketing Donut and Enterprise Nation.

Andrew is the author of "Maverick Marketing: Essential Business Growth Strategies for Extraordinary Business Growth". A compilation of the key concepts and teachings taken from his private consultations and training.

Andrew Ludlam Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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I’m almost certain this is where many businesses go very wrong! You see, your clients are vital to your survival. Yes, a very obvious statement, but don’t underestimate this fact. Ever. Your clients are the only people that will ensure your business survives and thrives during the recession. ...

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Institutional advertising is a very common part of most businesses marketing strategy. It is also EXTREMELY ineffective. Many business owners have unfortunately bought into, (literally) or been coerced into believing, that if I throw enough of it ‘out there’, then something’s got to stick! Very ...

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Habit 1: Highly successful sales people have a genuine interest in the client. This is important. People sense dishonesty and insincerity. I'm sure you've experienced (all too often) the pushy and artificial salesperson that is overly keen to sell their product or service, without any consideration for you or what you actually want. They pounce on you and launch straight into their sales pitch, often, without pausing for breath! Maybe a little dramatic, but I'm guessing we've all been on the other end of this at some point. It simply doesn't work.

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In this article, I am going to turn the attention to you, the business owner, and examine why a strategic focus is essential in setting yourself apart from the competition.

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Whenever I initially ask a business owner, “What makes your special?”, or “Why should I buy from you?”, one very common response is “Well we provide excellent customer service”. Most companies promise ‘excellent customer service’ and will position their uniqueness by this notion, however, how many actually deliver on this promise, or in fact over-deliver?

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