Anne Galloway

BA(Hons)

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Anne Galloway

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I will admit that I had trouble sticking to only 7 secrets to successful marketing and would like to state that in addition to the 7 below, it is extremely important that you have defined your target market; keep it simple (business does not have to be complicated); know the importance of building relationships with prospects; and why you are the only person who can write any advertising and promotional material for your business - although you can get someone to edit it and improve the layout!

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Like all small business owners, you want to get more clients but feel that nothing you do is getting the results you want. Rest assured that you are not alone. I have heard this a lot from clients which is why I have put together what I believe to be the key 7 things that you need to do in order to get more clients. Most of the 7 tips are extremely obvious but what I have been finding is that while many business owners are aware of them, they aren’t really following them – only read this if you are prepared to make the time to take appropriate action!

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10 to 15 years ago coaching was very much in its infancy. Now, however, I think that the word ‘coach’ is very much overused. More and more people are claiming to be coaches of one form or another so how do you know who or what is right for you? To help you, the International Coaching Federation defines coaching as, “partnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential”. However, I believe that the follow example gives an even clearer picture of the role of a coach:r

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Why is it that those 24 hours in every day are never quite enough? Time is finite and you cannot increase the number of hours in a day. However, you can make dramatic changes to the way that you use that time. Here are my top 7 tips that will enable you to work smarter rather than harder.

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I have just finished reading a really interesting article about the lack of preparation by many candidates prior to attending a job interview and it really amazes me how even those who appear on paper to be very competent and capable of doing the job fail to get the job because of poor performance in the interview. With the current state of the market there are even more people chasing even fewer jobs, it is imperative that can present yourself well in an interview. In a nutshell, it really comes down to research and preparation and so here are my top 7 tips:

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Do you find yourself wasting time procrastinating? Then follow these 7 tips to point you in the direction away from procrastination and into action so that those tasks that you are putting off actually get completed. 1. Have clear goals and set priorities – It is very important to have a clear picture of the outcome you are after and then plan what you need to do to achieve this taking into account any deadlines you may have and the time required to complete the task. If you are not sure how to do this then join us at our next Your Future workshop.

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Everybody experiences a lack of confidence at some time in their life but with the right tools and techniques, you can overcome this. Follow the 7 tips below and watch your confidence grow: 1. Think about what confidence means to you and clarify it in writing. Then make a detailed list of all the characteristics you believe a confident person has.

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I’m not usually one to look at the negatives however I hope that by making you aware of these potholes which try to wreck your journey on the road to success you will be able to steer round them successfully!

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Personal branding is more than just what you do – it is about what is uniquely you and what sets you apart from everyone else. So why do you need a Personal Band? A strong Personal Brand can help you to get more customers, develop your career or just better represent yourself on social networking sites. 1. Document the specific problems you want to solve and for whom and what results you want to see. 2. Consider what really motivates you to do what you do and what do you never get tired of talking about? – write down everything you can think of.

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You have to remember that relationships are quite simply vital for business success. Networking is therefore critical whether you are starting up or have been running a business for years. 1. People like doing business in person, but don’t over sell yourself. Don’t go there with the intention of giving out as many business cards as possible this is not the objective of networking. If you show a genuine interest in someone they are more likely to ask for your business card and pass on your details to prospective clients.

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Many people never develop their negotiating skills because they feel uncomfortable negotiating. The key objective of successful negotiation is to create a win-win outcome i.e. the result is one in which both parties benefit. 1. Be prepared. Know exactly the outcome you are aiming for and learn as much about the person with whom you are negotiating and the outcome that they are after so that you can anticipate reactions, objections and responses. Being prepared also means that you can behave in a fair and professional manner without taking things personally or getting angry.r

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The secret to persuasion is the ability to influence others. It is important to first determine what it is a person wants and then show them how your idea/offer will help them achieve it. You can use the following simple steps to make this process more effective: 1. Watch out for power bases, e.g. personality, intimidation, rewards, and expertise that affect the skill to influence. Persuasion is just the art of understanding and using influence effectively.

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