Anthony Mora
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How can effective public relations build, grow and brand your business? Find out at Anthony Mora Comm, Inc. Expert
Anthony Mora Quick Facts
Anthony Mora began his media career as a freelance jou alist for such publications as Us, Rolling Stone and other local and national publications. He also served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets. ! Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.
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Is Your Business Message Working?
There are myriad ways to get your marketing message out there. You can try traditional advertising, direct mail, traditional PR, develop a dynamite website, email marketing, social media, blogging; Pay per Click, the list goes on. If you’re in business, chances are good you’ve tried some or all of these avenues. If not, you should start. If you have and they haven’t worked, don’t be too quick to shoot the messenger, because that’s exactly what these different approaches are, messengers
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Launching Your Independent Film Online
The traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a critically important aspect of any film marketing campaign, it’s one tool in your overall marketing and promotion kit. PR includes reviews, interviews, and feature stories in print radio or TV.
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How Much Time Should You Spend Marketing Your Business?
How much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer. Your Message
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Branding Your Company Using PR
PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding is about communicating on a basic human level, which is what PR is all about.
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Bully, and the MPAA PR Dilemma
“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.
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Why Hospitals Need Media Relations
Health care is a business and for it to be effective it needs to be treated as one. This has always been true, but never more so than in today's insurance and reimbursement environment. Because of that physician, health care and hospital marketing is more critical than ever. A successful media relations campaign not only educates and informs. Used effectively, PR can not only build a hospital’s brand and patient base, it can usher in new concepts and perspectives and shape the ideas of a community.
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Promoting your Art Utilizing PR
If you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist, creating your art is step one when it comes to launching a successful career. From my perspective, once you’ve given your time and care, blood, sweat and tears to your artwork, you owe it to your art to get it seen and experienced. Have fun with it. Don’t just keep your creativity for your art; use it in your marketing. You owe it to yourself, your work and the public. The following are four PR tips to marketing you and your artwork.
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Promoting Your Movie via the Media
You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.
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Building A Medical Practice Through Media Relations
There are several reasons why physicians, more than those in other professions, can benefit from an effective media relations campaign. The traditional media is how most consumers and potential patients learn about the latest medical breakthroughs, news, or studies. Those physicians that are featured in the media are seen as trusted experts. They are the physicians that the consumers and potential patients are going to seek out.
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Tips for Using Social Media to Boost your Traditional PR Campaign
There are times you can reach the traditional media using some nontraditional means. Blogging, social media and online wire services can offer unique approaches to garnering coverage in print, TV and radio. All of these are different ways to get your message and pitch in front of your target media. Using trial and error, find the methods that work best for you and then stick with them.
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Why You Should Launch Next Year’s PR Campaign this November
You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later tha November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing.
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The PR Power of Statistics and Numbers
People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company. Would you like to know:r
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Contacting Anthony Mora
Anthony Mora Communications, Inc.
323.667.3107
10061 Riverside Dr. #382
Toluca Lake, CA 91602