Barry Farrell
MS, Psychology
Official Guide
Human Resource Management, Employment Systems, Online Testing, Test Design and Development, Training and Development, Accelerated Learning Programs, Employee Certification, Performance Management and Development, Employee Incentive Systems Expert

Barry Farrell Quick Facts
- Main Areas
- Design and development of human resource management programs in the areas of recruitment and selection, training and development, employee certification, and performance management
- Career Focus
- Business Owner, Speaker, Author
Barry Farrell has a Master's degree in psychology and has been an organizational/industrial psychologist for over 35 years. He is co-founder and CEO of GreatBizTools, LLC, a human resource management consulting firm. He has provided management consulting for organizations (including Fortune 500 companies) in various industries in the areas of recruitment, employment, training and development, employee certification, performance management, and employee incentives.
His specialties include the design and development of skill and ability tests, job-related personality tests, employee certification tests, structured employment interviews, accelerated learning training programs, and performance management systems. He has written articles for Workforce Magazine (formerly Personnel journal), Training + Development (formerly Training & Development journal), and Industry Today. He is the principal architect of WebAssess (TM), a leading-edge, online testing system for administering tests to applicants, employees, trainees, and students for employment, promotion, certification, and training and development purposes.
Free Articles & Book Excerpts
How to Recruit Talent Your Organization Needs
http://blog.greatbiztools.com/how-to-recruit-talent-your-organization-needs
Strategizing for Profitability: The Key to Business Success (Part 1)
http://blog.greatbiztools.com/strategizing-for-profitability-the-key-to-bus
Strategizing for Profitability: Are Your Employees Costing You Money or Making You Money? (Part 2)
http://blog.greatbiztools.com/strategizing-for-profitability-are-your-emplo
How to Save Time and Money in Your Hiring Process
http://blog.greatbiztools.com/how-to-save-time-and-money-in-your-hiring-pro
Top Five Tips for Evaluating Employee Performance
http://blog.greatbiztools.com/how-do-you-evaluate-employee-performance
How to Manage Employee Turnover and Retain People You Want
http://blog.greatbiztools.com/how-to-manage-employee-tu over-strategically
Preventing Fires Through Structured Performance Management
http://blog.greatbiztools.com/preventing-fires-through-performance-manageme
How "Accelerated Learning" Training Programs Can Help You
http://blog.greatbiztools.com/how-accelerated-lea ing-training-programs-ca
How to Deal Effectively with Job Stress
http://blog.greatbiztools.com/how-to-deal-effectively-with-job-stress
Stragtegizing for Profitability: Overcoming Haunting Training Problems (Part 3)
http://blog.greatbiztools.com/strategizing-for-profitability-overcoming-hau
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
How to Recruit Talent Your Organization Needs
Are you wasting time processing applications and interviewing applicants who don’t meet your business needs? Find out what you can do to attract the right people to your organizational doorstep. Make Your Recruitment Efforts an Integral Part of Your Employment Process Your company may be using the best employment practices. But they might yield poor results if your recruitment efforts don’t attract the right talent.
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***How to Manage Employee Turnover and Retain People You Want
How Much Is Employee Turnover Costing Your Organization? Employee turnover is much more costly than you might think. In fact, research shows that up to 80% of turnover costs are hidden. Because of these virtually invisible costs, most managers usually do not track turnover and are not alarmed by high turnover rates. Turnover refers to the number of employees who have voluntarily or involuntarily left a given job or group of jobs during a specified period of time. The "turnover rate" is the ratio of this number to the total number of employees in the job or job group.
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***How to Deal Effectively with Job Stress
13 Simple Steps for Taming the Strange Beast in Your Life If someone asked you, would you be able to give a clear definition of job stress? More importantly, are you aware of how much job stress may be affecting your daily life? Job stress is a strange beast! Most people have experienced it but would be hard pressed to explain exactly what it is. And many individuals are not even aware that they are experiencing job stress on a daily basis. Let’s explore this rather shadowy but ever-present beast and ways you might be able to tame it!
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***Improving Employee Job Performance Through Enhanced Brain Functioning
Performance Improvement Interventions Aren't Always Successful Did you ever wonder why some employees don't do as well as others at work? Have you been frustrated with your employees' job performance? Do you want to help your employees make improvements at work but don't know where to begin?
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Article
The Psychology of Persuasion: How to Improve Your Marketing Efforts (Part 1 of 7 – Principles of Influence)
Have you ever read a book that really made you think about things in a totally different way? I just finished reading such a book and decided to digest its contents in a series of seven articles.
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Article
Preventing Fires Through Structured Performance Management
Why Structured Tools and Procedures Give You Better Results Supervisors require more than technical know-how to help employees perform better on the job. It’s rare for supervisors to be given the right tools to fix what’s broken. Then why is top management so surprised when so many employees aren’t able to meet work objectives?
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The Psychology of Persuasion: How to Improve Your Marketing Efforts (Part 2 of 7 - Reciprocation)
Learn the six universal principles of influence and how to use them to improve your marketing efforts. Part 2 of this series of articles, which are based on Dr. Robert Cialdini’s book, "Influence: The Psychology of Persuasion," explains the first principle of influence – Reciprocation. The First Principle of Influence: Reciprocation If you ever felt inclined to return a favor, then you have experienced the power of the “rule of reciprocation.” This rule states that we should make every attempt to repay, in kind, anyone who gives us something.
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The Psychology of Persuasion: How to Improve Your Marketing Efforts (Part 3 of 7 - Consistency)
Learn the six universal principles of influence and how to use them to improve your marketing efforts. Part 3 of this series of articles, which are based on Dr. Robert Cialdini’s book, "Influence: The Psychology of Persuasion," explains the second principle of influence – Consistency. The Second Principle of Influence: Consistency Did you ever wonder why most of us tend to stick to our guns once we’ve made up our minds about something?
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Article
The Psychology of Persuasion: How to Improve Your Marketing Efforts (Part 4 of 7 - Social Proof)
Learn the six universal principles of influence and how to use them to improve your marketing efforts. Part 4 of this seven-part series of articles, which are based on Dr. Robert Cialdini’s book, "Influence: The Psychology of Persuasion," explains the third principle of influence – Social Proof. The Third Principle of Influence: Social Proof
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Article
The Psychology of Persuasion: How to Improve Your Marketing Efforts (Part 5 of 7 - Liking)
Learn the six universal principles of influence and how to use them to improve your marketing efforts. Part 5 of this seven-part series of articles, which are based on Dr. Robert Cialdini’s book, "Influence: The Psychology of Persuasion," explains the fourth principle of influence – Liking. The Fourth Principle of Influence: Liking Your own experience illustrates your preference to say “yes” to the requests of someone you know and like. It stands to reason that you are more likely to do a favor for a friend, neighbor, or family member you get along with.r
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Article
The Psychology of Persuasion: How to Improve Your Marketing Efforts Ethically (Part 6 of 7 - Authority)
Learn the six universal principles of influence and how to use them to improve your marketing efforts. Part 6 of this seven-part series of articles, which are based on Dr. Robert Cialdini’s book, "Influence: The Psychology of Persuasion," explains the fifth principle of influence – Authority. The Fifth Principle of Influence: Authority In the 1960's a series of now-famous experiments were conducted to determine the extent to which people responded to authority. These experiments involved three individuals: a Researcher, a Teacher, and a Learner.
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Article
The Psychology of Persuasion: How to Improve Your Marketing Efforts (Part 7 of 7 - Scarcity)
Learn the six universal principles of influence and how to use them to improve your marketing efforts. Part 7 of this seven-part series of articles, which are based on Dr. Robert Cialdini’s book, "Influence: The Psychology of Persuasion," explains the sixth principle of influence – Scarcity. The Sixth Principle of Influence: Scarcity G. K. Chesterton indicated that he understood a universal aspect regarding human nature when he wrote, “The way to love anything is to realize that it might be lost.”
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
WebAssess Online Testing System
WebAssess -- leading-edge, online testing system for administering tests to applicants, employees, trainees, and students for employment, promotion, certification, and training and development purposes
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Contributor website
www.GreatBizTools.com
http://www.greatbiztools.com
Contacting Barry Farrell
Please call me directly at GreatBizTools at 651-483-9886. If you prefer, please email me at bfarrell@greatbiztools.com.
Other highlights
GreatBizTools offers you special business tools as a professional courtesy
We have been giving free consultation and professional advice to our clients for over 25 years. Deciding not to break with tradition, we are offering our website visitors a FREE consultation in the form of BizTools. These are special evaluation tools that provide information and guidance in a number of human resource management areas.
You provide information and we provide free advice
We cannot meet face-to-face with everyone who registers with us. So we developed these online calculator tools to give you timely answers to some of your questions. We hope that the feedback you receive from these instruments helps you address some of your human resource management challenges.
How our BizTools work
- You provide information in response to certain questions.
- We use your answers to perform a number of calculations.
- You receive one or more scores or ratings and an explanation of these.
- If possible, we offer some suggestions for taking corrective action.
- BizTools provide information and guidance regarding human resource issues.
- These online business tools give you practical answers to your questions.
- BizTool results may offer valuable insight regarding problems in your company.
WebAssess™ is a comprehensive, online testing system for administering assessments to applicants, employees, and students for employment, promotion, certification, and training and development purposes. Our sophisticated web testing system will help you achieve the following organizational objectives:
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Significantly increase your business profits
All too often, time invested in selecting people is wasted because the approach is biased and haphazard. Our test website can maximize returns on your investment in employees.
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Maintain the integrity of employment tests used in your organization
Tests are worthless if they are not reliable and valid. Our online testing system was designed to provide reliable and valid assessment results.
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Ensure that each skills test is administered and scored consistently
Inconsistency can lead to bad hiring decisions and legal nightmares. Individuals being assessed by our online test system are always treated consistently and fairly.
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Maximize efficiency when assessing individuals
No organization wants to waste time or money when they test people for employment or other purposes. We built our web testing system to make everything easy and fast.
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Reduce the risk of litigation due to unfair or discriminatory selection practices
All employment practices, even those that do not involve tests, are under legal scrutiny. Methodical and objective assessment methods, such as those used in our computerized testing system, can decrease your chances of litigation.
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Establish credibility and trust among applicants and employees
Haphazard and unstructured testing procedures can give individuals a bad impression of an organization. Our web testing system makes people feel confident that everything is being handled properly.
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Safeguard the security of all of your employment tests
Paper-based assessments always need to be under lock and key. The built-in security features of our online assessment system make unauthorized access virtually impossible.
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Maintain the confidentiality of test results
Only authorized individuals should see test results. Our web testing system ensures that scores always get into the right hands.