Barry Grimes

My name is Barry Grimes, I'm a Certified Life Optimization Coach and author behind The Personalized Life Blog, creator of the Optimize Your Life Course, Life Optimization after 50 and owner of Optimized Life Resources and Personalization Sensation.

I enjoy traveling, spending time with my family, learning, creating personalized gifts, sports and coaching various youth sports. I also have a passion for cooking, especially grilling!

Life optimization is not limited to people who’ve had tragic lives, although it is certainly works, and in fact countless people have triumphed over tragedy and optimized their lives.

Life optimization is for everyone, regardless of stature, level of success or where you are currently in your life. Since its ongoing it’s never too early or too late to get started!

Your past is not a preview of your future, your future is whatever you design it to be.

Even though, I had a great life, a wonderful wife of 33 years, 4 loving children, a granddaughter, a 6 figure job, a nice big house and 3 cars; I felt there was something missing.

For years I felt unfulfilled, like I should be doing more with my life. In short I was not optimizing my life.

I got sick with a life threatening infection and that’s when it hit me; we really only have a limited amount of time to do the things we truly want to do.

I had to figure out what I really wanted and take action to make a change. I discovered a passion for creating personalized products and made a business out of it. I also found myself helping others with advice on how they could change their lives, which I find very rewarding.

It seems like all of my life people would come to me with their problems. I have a calm demeanor and am a good listener, so I guess they felt comfortable talking to me. I tell you what, I often get TMI!

At first I felt put off, but I noticed that they listened to my advice which was based on my own life philosophy. At the time I didn’t even know what that was!

We have always been a positive minded family and good things just seemed to keep happening to us. I would often hear; “you are so lucky” or “you guys live a charmed life”.

As I would learn later our thoughts were responsible. You get back from the universe what you send out to it.

These people would, and still do thank me for listening, which I really get a kick out of. I’m not saying I solved their problems, but I did offer an honest and different perspective for them to consider.

I did not automatically take their side. I offered the perspective of what they could have done differently since they could only control their own thoughts and actions. It’s basically personal responsibility.

They did not always agree with me! I think they just appreciated me listening and giving honest feedback.

This lead to me becoming a life optimization coach and now working with young athletes to help them optimize their abilities and develop a champion mindset.

Over the past 30 years I have worked for Fortune 500 companies as well as, owning a MLM company and several other businesses. I enjoy sharing the knowledge I have picked up and the life lessons learned in these diverse worlds.

I have traveled, lived and worked in different parts of the world, and picked up some unique knowledge and takes on life along the way.

From my travels and experiences over the years I have developed what I call the Personalized Life. It’s a lifestyle, but it’s an individual lifestyle that each person lives differently according to their own needs, goals and life plan.

I don’t believe in a cookie cutter approach since no two people have the exact same needs, goals or plan. One size may fit all, but one size is definitely not comfortable for all!

My journey to create the Personalized Life began over 12 years ago when I was exposed to the book “Think and Grow Rich” written by Napoleon Hill. A lot of things really clicked for me after reading this book!

His think and grow rich philosophy has been working for over 100 years!

Since then I have studied various life optimization techniques and philosophies, under a number of experts and mentors, and worked hard to apply their teachings to my life.

I’ve taken what’s worked best for me and used these philosophies and techniques during my life optimization journey.

Life optimization is not a destination, it truly is an ongoing and ever-evolving journey!

I write a blog called the Personalized Life, which is basically a way for me to share the lessons and philosophies that I use in my life optimization journey with others. I hope to spark them to want to live a personalized life and take their own life optimization journey!