Bill Stoller
Free
Bill Stoller Quick Facts
A public biography is not available yet.
Free Articles & Book Excerpts
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
The 10 Commandments of Press Releases
The 10 Commandments of Press Releasesnnby Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businessesnhttp://www.PublicityInsider.com/freepub.asp In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t ...
Recently added
Article
The 10 Most Common Publicity Mistakes -- Don't Sabotage Your Success!
The number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don'tnsabotage your efforts with dumb -- and easily correctable --nmistakes. Here then are the dumb things that publicity seekers do. Avoid them, and you'll be well on your ...
Recently added
Article
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here’s what you don’t know: The vastmajority of e-mails sent to journalists never get ...
Recently added
Article
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that’s aprescription for failure. You know ...
Recently added
Article
How To Create An Online Newsroom The Media Will Love
by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp From time to time, people ask me how public relations has changedduring the two decades in which I’ve been seeking publicity. Myanswer: technology. Twenty years ago, ...
Recently added
Article
The Four Seasons of Publicity - Building an All-Year Publicity Machine
If you’re like most publicity seekers, you probably think oneproject at a time. You’ve got a new product coming out in April,so you send out a release in March. You’ve hired a new executive,you’ll put out a release when she’s on board, etc. For hard-core publicity insiders, though, there’s a ...
Recently added