Bruce Wright

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Networking on Steroids: The Bold New Game of Strategic Alliances

Networking on Steroids: The Bold New Game of Strategic Alliances Everyday around the world, thousands of professionals are struggling with this question; why isn’t their network of referral sources producing as many opportunities as they would like?

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The Formula for Success

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Five Tips for Successfully Attracting “A” Level Clients

SIMI VALLEY, CA - In the financial services industry, the information age, combined with a wave of new technology, has caused a rate of change that is unprecedented. The world is quickly becoming more competitive and consumers are becoming more sophisticated and are demanding more service for less money. There are fewer lines of distinction between the services offered by atto eys, accountants, stockbrokers, financial planners, insurance agents, bankers, real estate agents, and trust companies and many professionals are feeling overwhelmed by the intrusion of new competitors.

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Dominate your market

If you want to DOMINATE YOUR MARKET You have to STAND OUT FROM THE COMPETITION If you want to differentiate yourself you must actually BE DIFFERENT Than Your Competition Dominate Your Market When radical innovation is necessary, most people are only interested in baby steps. Most people think that by tweaking a little here and there, they can affect meaningful change. This flawed thinking is exactly why most people never achieve excellence or dominance in their chosen field of endeavor.

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UNTRUTH IN ADVERTISING

With the advent of TiVo and digital video recorders embedded into cable and satellite broadcast services, it’s a wonder that people still watch commercials anymore. But I’m one of those viewers who find many of the commercials to be more enjoyable than a lot of the actual programming. Why, I actually look forward to them. Who among us hasn’t felt conflicted while watching the Super Bowl, in desperate need of a bathroom break, yet compelled to squeeze tight and keep our backsides planted on the couch lest we miss the latest masterpiece offered up by Madison Avenue during the next time-out.

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DON’T HAVE A “DIRTY MIND” – THINK THINGS THROUGH INSTEAD

There is a certain four-letter word that is only used to describe a woman, and the last three letters of the word are: ___ U N T What do you think the word is? Be truthful now, what is the first word that jumps to your lips? Hmm. Really? Is it a word that describes the woman who is married to your uncle? If you are over the age of 16 and you came up with the word “aunt” you’re probably in the minority. The rest of you, well, admit it – you’re a little embarrassed, I’ll venture to guess.

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Have No Fear

I'm thinking of a demeaning, disempowering, filthy, four-letter word that begins with the letter "F" but I doubt you'll ever hear anybody shout it out as an angry expletive. Here's a hint: it isn't feet. The four-letter word is fear. As President Roosevelt so eloquently put forth many years ago, "The only thing we have to fear is fear itself." This rhetorical tidbit is elegant and wise. Too bad it won't fit on the dime under FDR's profile - it's well worth keeping in mind. By the way, there is a name for the fear of fear. It's called phobophobia.

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THE COUNTER(INTUITIVE) CULTURE or… are you smarter than a chimp?

A fascinating experiment was conducted on animal intelligence back in the mid-1950s. A hungry chimpanzee was placed alone in an empty room where a bunch of bananas had been suspended from the ceiling. The only other item in the room was a 10-foot long pole propped up against the wall. The scientists locked the door and began filming through a window. It was a test of the chimp’s cognitive and problem-solving abilities. They wanted to see if the animal would be ingenious enough to use the pole to knock the bunch of bananas to the floor.

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The Destination Defines Our Journey and The Price We Pay

Well, I left my happy home to see what I could find out. I left my folk and friends with the aim to clear my mind out. Well I hit the rowdy road and many kinds I met there, many stories told mernof the way to get there. So on and on I go, the seconds tick the time out, there's so much left to know, and I'm on the road to find out. - Cat Stevens When all is said and done, you will stand at the top of a mountain and look down at the long, long road you traveled over your lifetime. That road will not be a straight line.

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