C.J. Hayden
MCC, CPCC
Free
Marketing and Sales Expert
C.J. Hayden Quick Facts
- Main Areas
- Marketing, Sales, Entrepreneurship, Social Entrepreneurs
- Best Sellers
- Get Clients Now!, Get Hired Now!, The One-Person Marketing Plan Workbook
- Career Focus
- Author, Business Coach, Activist
C.J. Hayden, MCC, is the best-selling author of Get Clients Now! (AMACOM, 2007), Get Hired Now! (Bay Tree, 2005) and The One-Person Marketing Plan Workbook. C.J. is a business coach and trainer who helps her clients achieve their right livelihood through building businesses that make a difference. She is a former management consultant with over 25 years of business experience. C.J. has been speaking and training professionally since 1978, and coaching since 1992.
C.J. has taught entrepreneurship, marketing, and personal growth skills for hundreds of organizations, including John F. Kennedy University, Mills College, The Coaches Training Institute, Chevron, Federal Express, Marriott, Wells Fargo, SCORE, and the U.S. Small Business Administration.
As one of the leaders in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional & Personal Coaches Association (now part of the International Coach Federation). She also founded and served as editor of Being in Action: The Jou al of Professional & Personal Coaching. She holds the credentials of Master Certified Coach and Certified Professional Co-Active Coach. C.J. currently serves on the boards of Grameen Shakti, Global Initiative to Advance Entrepreneurship and Choice: The Magazine of Professional Coaching, and directs the Send Girls to School Project.
A popular speaker and workshop leader, C.J. has presented hundreds of programs on fearless self-promotion, entrepreneurial success, and finding right livelihood to corporate clients, nonprofit associations, and small businesses. Her articles have been published internationally in Home Business, Selling Power, and CareerSource magazines, and in numerous regional publications, including Califo ia Job Jou al and Bay Area BusinessWoman. She contributes regularly to dozens of websites, including About.com, Business KnowHow, and RainToday.
C.J. has been featured in numerous books, including Get Slightly Famous, Take Back Your Time, and The Business and Practice of Coaching. She has been widely profiled internationally by print and broadcast media, including Investor's Business Daily, Priority Magazine, and Costco Connection.
Free Articles & Book Excerpts
Get Clients Now! Sample Chapter
http://www.getclientsnow.com/Get-Clients-Now-Sample.pdf
Get Hired Now! Sample Chapter
http://www.gethirednow.com/GHN-Sample-Chapter.PDF
Article: If You Can't Make a Living, How Can You Make a Difference
http://www.socialentrepreneurcoach.com/resources/if-you-cant-make-a-living.html
Free Audio & Video Samples
C.J. Hayden Audio & Video Programs
Marketing Recipes Audio Workshops
http://www.getclientsnow.com/marketing_recipes.htm
Person Marketing Audio Workshop
http://www.getclientsnow.com/marketingptp.htm
Overcoming the Fear of Self-Promotion Audio Workshop
http://www.getclientsnow.com/overcoming_fear.htm
Your First Book Audio Workshop
http://www.getclientsnow.com/yourfirstbook.htm
Introduction to Social Entrepreneurship
http://www.socialentrepreneurcoach.com/workshops.html
C.J. Hayden Books
Get Clients Now!
http://www.getclientsnow.com/book.htm
The One-Person Marketing Plan Workbook
http://www.getclientsnow.com/marketing-plan-workbook.htm
Get Clients Now! Facilitator's Kit
http://www.getclientsnow.com/group_become.htm
Get Hired Now!
http://www.gethirednow.com/book.shtml
Get Hired Now! Facilitator's Kit
http://www.gethirednow.com/facilitator_kit.shtml
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Networking on the Net
Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you'll be missing out on a huge number of possibilities. Networking is more than entering a room full of people and exchanging business cards. It's creating a pool of contacts with whom you can exchange clients, referrals, resources, ideas, and information.
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Article
Can't You See I'm Working?
For many working parents, telecommuting or a home business may seem like the answer to your prayers. You want to have more time with your kids and greater flexibility, so you take the leap, install a second phone line, and set up a computer in the dining room. But the first thing you may discover is that working from home includes many unexpected distractions. Children, your spouse, neighbors, and the family dog come and go.
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Article
Will Seminars Get You Clients?
I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients? Offering a seminar can be an effective means to become more visible to your target market.
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Article
What's Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude. Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions. 1.
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Article
Breaking the Voice Mail Barrier
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever get is voice mail? Doing business in the age of voice mail can be extremely frustrating. While it is true that some people leave their voice mail on all the time, you can sometimes get through by calling off hours. Try calling before 8:30 or after 5:30.
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Article
Lack of Business Isn't Always the Problem
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case. There are many reasons why a professional services business might not be earning enough, but they typically fall into four categories: not enough revenue, not enough profit, not enough customers, or not enough time.
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Article
From Prospect to Client in Thirty Seconds
The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, trying to close the sale. Months can pass, or even years, between your first encounter and getting the prospect to sign on the bottom line. How do you keep following up for all that time without being a pest? Is asking prospects over and over, "Are you ready to buy yet?" the best way to go about it?
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Article
New Year's Revolution
No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Starting a business is actually quite revolutionary. When you began yours, there were probably many details of your life that changed. Some of those changes were intentional, others accidental; some you liked, some you didn't. Other changes you always meant to make just never happened. Is your business everything you meant it to be? Is it giving you all that you wanted?
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Article
Where the Clients Are
A friend of mine is an IT consultant. He's been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 15-20% of what the client is paying for his services. I once asked him why he didn't find his own clients, and he said he didn't know where to look. I was puzzled by this answer. After more than 20 years in the business, you would think he knew who his clients were. But then I listened more closely.
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Article
Being Unique is a Good Thing... Isn't It?
New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one -- to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. Crafting a novel marketing message can attract the notice of more potential customers. There's no question that an element of uniqueness in your marketing can make your business more memorable, competitive, and special to your target audience. These are all reasons why being different can be good.
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Article
What You Are Marketing Is Yourself
"Call us today and change your life," proclaimed the hot pink flyer on the bulletin board. It was signed "Sunrise Hypnotherapy" with a phone number and a blind email address. No practitioner's name appeared anywhere on the flyer. Posted near it were numerous other leaflets, advertising everything from life coaching to bookkeeping. Fully two-thirds of the flyers I spotted were similarly anonymous. Some displayed a business name; others simply described the service, e.g.
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Article
What if No One Signs Up?
It's the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Let's assume you have the basics down. You've chosen a compelling topic, identified a likely audience, and clearly described the benefits of participating in your program. Even the price is right. You've already sent information about your program to a list of strong prospects. What else can you do?rn -Preventive Measures- First, let's back up a step.
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Favorite Quotes & Thoughts from C.J. Hayden
I know that you went into business for yourself, or chose the line of work you're in, for a reason. You saw that it would get you something you wanted -- control over your time, a better working environment, more money, the possibility of passive income, using your talents, sharing your vision, changing the world -- whatever it was. And that choice you made was about actually doing the work: serving your clients, whoever they are.
But if you don't have clients, or don't have enough of them, you're not getting what you want -- you're not changing the world fast enough, doing enough of what you love, earning enough to feel secure, having more control over your life -- because you're spending too much time and money on marketing.
The purpose of my work is to help you get what you want in life by making your business more successful, and to do that with as little struggle as possible. That's what I want for you.
Contacting C.J. Hayden
Wings Business Coaching LLC
P.O. Box 225008
San Francisco, CA 94122
(415) 981-8845 or (877) 946-4722
How to get started
Other highlights
Get Clients Now! 28-Day Program
Increase your sales and marketing success by combining the Get Clients Now! system with the coaching, accountability, perspective, and support provided by a 28-day program. In this highly effective action group format, you and a team of other independent professionals use the power of group coaching to help each other get more clients.