Cathleen Fillmore
Official Guide
Marketing for Professional Speakers who want to make more money doing what they love Expert
Cathleen Fillmore Quick Facts
- Main Areas
- Marketing and Branding for Professional Speakers
- Best Sellers
- The Six Figure Speaker
- Career Focus
- Business Owner, Marketing Consultant to Speakers
- Affiliation
- Meeting Professionals International, BNI
Cathleen Fillmore owns Speakers Gold bureau and is a marketing consultant to speakers who want to make more money doing what they love. She is a member of Meeting Professionals International and is the founder and past president of the Atlantic Canada branch of the Canadian Association for Professional Speakers. She’s also a well known jou alist and has written more than 300 articles for North American trade magazines as well as five books, most recently The Six Figure Speaker. She can be reached at www.speakersgold.com or by calling 416-532-9886.
Cathleen Fillmore Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
***Become a Top Paid Speaker
What does it take to break through the $5,000 per speech level, that $5K mark that forms a ceiling over many speakers’ heads? It’s standard. It’s normal. Is it you? I’m glad you asked. Maybe you’ve been stuck there for awhile. Here’s my opinion.
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***Create a 30 Day Plan to a Six Figure Speaking Career
Years ago, Randy Gage came to Toronto, Ontario. Randy is a multi-level marketing guru, one of the world’s top paid speakers and author of many books, most recently ‘Live Rich: Unleash the Prosperity in your Life’. Randy was already highly successful and he agreed to meet with a group of professional speakers who were making more than $100,000 a year and wanted to move up to the next level. They knew they’d get great advice from Randy Gage. It was a small group. No doubt the people around the table felt self congratulatory as they waited for him. After all, they were top of their game.
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***Create An Attraction-based Speaking Career
It’s quite simple. Just make yourself and your material so compelling that people beat a path to your doorway. It’s much more effective than the ‘push’ approach to marketing which sends the buyer running in the opposite direction. Marketing is simply communicating the value of what you have to offer to those who can benefit from it. The first step is to position yourself not only as an expert but as THE expert. Develop a personal tagline that sets you apart from your competition. Make it memorable so that people remember who you are and what you stand for.
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***For Professional Speakers – Getting Speaking Engagements
Well, here you are, all dressed up and nowhere to go. You have a whiz of a website, a well designed promotional page, a media kit, a three minute video, topics that are much needed in the market, a great desire to get out there and now what? Here's what. Now it's down to the business so many speakers avoid. It's down to the business of actually getting the bookings.
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***Become a Six Figure Speaker
So you have a powerful message and a great talent for professional speaking? That’s just the beginning and no assurance of earning a healthy income as a paid professional speaker. Here’s the good news, though. If you answered yes to the question above, you have the foundation for a great future as a speaker. The rest is cosmetic but in this industry, cosmetics are critical! There are many paths to becoming a professional keynote speaker. Only a couple of routes, though, will get you the results you’re looking for.
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***Get Started as a Professional Speaker
To become a well paid speaker, it doesn't mean that you have to work yourself to death or frantically start a huge social media campaign etc. None of that will work for you if you don’t first have the vision. So step one is to envision how you want your future to play out and hold that vision no matter how much ‘evidence’ you may see that seems to contradict or cancel your vision. The professional speaking field is changing quickly and you’ll need nerves of steel not to cave in and try to change to suit what you think the market wants.
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***Ready or Not: Representation by a Bureau
Not every bureau operates by the same principles but here are the basics. Commission Bureaus work on a commission of your speaking fee so if your fee is less than $2,500, you're not ready to be represented by a third party. (You cannot add on to your fee to compensate for bureau commission). You'll need to gain more experience so that you can command at least $3,500 and then you'll be ready to explore representation. Bureau commission percentage can range from 35% to 20%. Usually it's 30%. Exclusive
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***Create Multiple Income Sources of Income
The only way to sleep well at night in today's changing world is to have a business model that allows for at least three substantial sources of income. I've created a partial list of some of the different ways you can monetize what I call your intellectual capital which means your innate abilities, your learned skills, your life experience and your acquired knowledge and wisdom. I recommend that you find at least three ways that fuel and excite you and build your business model around them.
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Write Outstanding Promo Material
If you are a professional trainer, speaker or coach, you need to stand out in an increasingly crowded marketplace. It’s not enough to choose a lane or to add more credentials. The benefits are all lost unless your writing stands out. Here’s how to write outstanding copy. 1. Use words that are alive and that evoke a visual image.
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Get Paid for Professional Speaking
If you’re exploring the paid speaker’s market, here are ten ways to get established as a professional speaker and attract a bureau’s interest. 1. Clarify your message. What is your core message? What do you really stand for? It’s not about you, after all; it’s all about the value you bring. Finding the right way to convey your value will be the foundation for your success.
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Get More Referral Bookings
Get More Referral Bookingsr Your business is not sustainable if it’s based on one-offs. That’s true for bureaus as well. If you’re constantly searching for bookings with new organizations, it’s time to strengthen your repeat business strategy. Otherwise, your outreach is based on search and rescue! Some of the speakers we represent constantly get asked back or referred to related organizations. Each speaker has a slightly different strategy. You need to adopt and adapt one that works for you. Here are my recommendations:
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Speakers Gold
Speakers Gold is a five star bureau. We represent a wide range of highly talented speakers who address the most pressing issues facing associations and corporations in our rapidly changing marketplace and world.
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Website
Marketing Consultant for Coaches, Consultants and Speakers
Bureau owner and marketing consultant Cathleen Fillmore works with speakers, trainers, coaches and consultants who want to make more money doing what they love.
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Contributor website
www.CathleenFillmore.com
http://www.cathleenfillmore.com