Chantal Cooke

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Award winning jou alist, broadcaster and communications Expert

Chantal Cooke

Chantal Cooke Quick Facts

Main Areas
Creating Content and Getting it out to a wide audience - making you famous in your field
Best Sellers
PR Demystified - how to get free publicity by giving journalists what they really need
Career Focus
Jou alist, broadcaster
Affiliation
PASSION for the PLANET

Expertise: Putting your expertise in front of 1000s of potential customers. Making you famous in your chosen field.

How: Chantal is an expert at taking your expertise and turning it into engaging content and then getting that content out to 1000s of potential customers - through PR, social media, blogs and information products.

Why: Chantal is an award winning jou alist and broadcaster. Her work can be read in national newspapers and magazines and she can be heard every day on the radio.

Chantal is also co-founder of PASSION for the PLANET - the UKs only ethical radio station reaching over 100,000 people each week.

Chantal is author of the book “PR Demystified – how to get free publicity by giving journalists what they really need” http://www.amazon.co.uk/Books-Mean-Business-PR-Demystified/dp/1906316430/ref=sr_1_1?ie=UTF8&qid=1315213108&sr=8-1

What’s in it for You? If you want people to know about you and your business, if you have a service that can help people, if you want to make a difference to people’s lives – then Chantal can help you make that a reality by putting you in front of 1000s of clients.

Chantal Cooke Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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Are you a leader or a manager? Many managers like to think they are leaders, but good management does not necessarily go hand in hand with good leadership. So what is the difference and which are you? Phil Birch is a business coach with over 20 years corporate experience. He is also business consultant for The3rdi – an online business resource. He believes that the one key difference, that influences all the other differences, is that leaders require followers whereas managers require policies.

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Life coaching, as a money making business, is dead. That’s according to Nick Bolton, founder of the Smart School of Coaching. The day of the generic life coach has passed. The industry has matured; there’s a growing understanding of the role of a coach as a change maker not a be-all-things-to-all-people identikit. “Coaches who want to work in the personal coaching world, as opposed to the executive or corporate arenas where traditional coaching still functions effectively, are becoming change makers. Being just a life coach is not enough.” says Nick.

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Why every business is in the business of change management – and how to deal with change. Change. If you’re running a business of any size, you’re also in the business of change management. That’s according to productivity specialist Hilary Briggs from R2P Ltd. The following advice from Hilary is based on her 30+ years working in large corporates and helping smaller SME’s cope with change…

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Would you like to be able to quickly come up with new product ideas? Or train your brain to constantly scan for opportunities? According to company growth expert Roderic Michelson, from Aralex Consulting, it is easy to do this – if you ask the right questions and give yourself the space the time to answer them.

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Are you superstitious? Do you avoid making plans for Friday 13th? Or perhaps a black cat crossing your path makes you nervous with apprehension? So how do you deal with superstitions – especially if they are affecting your life? Chartered Psychologist Graham W. Price has helped many clients over their superstitions so I asked him fir some advice…

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Aerobics classes seem like hard work and make us feel out of breath – so we believe they must be burning calories and making us slimmer. But the science says this isn’t true. They could actually be making us fatter! Cardiovascular exercise, like aerobics, works the big muscles of the body, for example the legs. In turn the heart works harder to pump more oxygenated blood to the muscles. And this means the lungs have to take in more air to provide this oxygen. This is why you feel out of breath.

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Everyone is saying the same thing – and no one is listening. That’s the reality in most industries. Everyone is copying best practices from everyone else until everyone looks, from the customers’ perspective, exactly the same. When this happens the only way to choose is on price. In this situation it’s tempting to throw money at marketing in the hopes of differentiating yourself. But if you’re not saying anything different – then no one will be listening.

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In tough economic times lower sales trigger the need for cost reductions and a slimmed down workforce. The consequences are usually redundancies and the associated pains of uncertainty, low morale and disenchanted staff that are over-worked and stressed. When we are confronted with these discomforting and negative feelings, perhaps mixed with some guilt, it commonly leads to a knee-jerk reaction to “do something” to fix it.

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As a business starts to grow, it’s crucial that your actions don’t strangle it in its infancy. By avoiding the mistakes that so many business owners make you have a far greater chance of succeeding beyond the first 2 years.

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We are currently living in a time where you cannot turn on the news without hearing another sad tale of the “credit crunch”. Most of us know of someone, if not ourselves, who has been made redundant or has been asked to work fewer hours. Our high streets are littered with closed down shops and businesses. Our savings have diminished in value and lines of credit have simply dried up. And we’re all ready to blame someone else for the mess we’re in. We blame the banks, the greedy City traders or the Government.

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Domestic demand, in most industries, is falling. So now is a good time to look outside your home country for growth opportunities. It’s easier than ever to sell abroad as regulations are being streamlined and borders are opening. Selling beyond your own borders is not just for big corporates, smaller companies can tap into these lucrative markets too - if you know where to start.

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Up-selling is an excellent way to grow your business. Encouraging your customer to buy more of the product, or an ancillary product, will increase the size of the transaction; you’ll get more profit from the same effort. If packaged and offered correctly 20-25% of your customers will take up the offer. Up-selling is generally defined as selling a higher/better version of the same product or cross-selling an item that is related to the main product.

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Websites & resources

SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.

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