Cheri Alguire
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Article
5 Reasons to Send Holiday Cards
The Holidays are approaching. There is a never ending to do list that seems to get multiplied this time of year. Is sending Holiday Cards something that should make that list? As a business coach, I say, YES! Sending greeting cards, including Holiday Cards is a way to show your appreciation and send well wishes to your clients. In fact, here are 5 reasons to make sure sending cards makes your Holiday to do list this year:rn rn1. Show how much you care: The act of sending a ca
November 22, 2010
Article
Effective Presentations
Everything is coming together. You have prospected, contacted and now, finally you get to do your presentation. You have gathered all the information to present your product or service, but how do you do so in a way that is truly effective? Here are a few tips to help you do an effective presentation: Keep It Simple Keep the presentation informative, yet simple. You might know all the minute details on how your product or service works, but now is not the time to go into that
August 25, 2010
Article
What Kind of Business are you in?
by Cheri Alguire PSST. We are in the People Business, not the Houses Business.rnDo you believe that? Now it is true that you do have to have a working knowledge of home basics. If you don't know what a water heater looks, like or the difference between a Rambler and a Split, you may have some challenges being in this industry. However, having a background in structural engineering won't help you either, unless you have clients to work with. I am sure you have heard the ol
June 8, 2010
Article
Time for a Fresh Start
by Cheri Alguire The tax credit has almost expired, now what? Well, the good thing is that it is SPRING! I saw some flowers off the trail on a recent hike. It reminded me how much I love Spring. I love the fresh starts. Beginning all over again. It's like hitting the refresh button. And now that we are finally getting some good news about the economy, maybe it will be time for some of those old stall leads to finally buy or sell. Spring is always a good time to check in with
May 18, 2010
Article
TIME MANAGEMENT AND DELEGATION
By Cheri Alguire Remember the "best made plans of mice and men often go astray?" The old adage applies readily to your business plan if you do not manage your time effectively and/or delegate activities when needed. You can have the most inspirational vision, the tightest budget, the most sensible production plan, but if you donât have the time or resources (staff) to accomplish the goals, you are little better off than when you started. To better understand the importance
February 22, 2010
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Budget: A Necessary Part of a Good Business Plan
By Cheri Alguire With the constant bad news about the economy, everyone is talking budget these days as if it were a new and exciting phenomenonâjust discovered! How to save a buck How to budget for a successful future How to make your dollar stretch the farthest The truth is that there is nothing new, trendy, or sexy about budgeting. A well-planned budget is simply the most practical aspect of your business planâand one of the most important. Itâs also not that much fu
October 21, 2009
Article
Real Estate Scripts: FSBO Objections
I am often asked, What do you say when a For Sale By Owner seller says [asks] ...? I always have an answer for every FSBO objection, but only because I have the advantage of both knowledge and skill over the FSBO seller. Here is a list of common FSBO seller objections and a quick follow-up statement for the listing agent." They say: "I'll save money. I won't have to pay realtor commissions." You say: "Well, you may save a portion of the commissions; did you know that over 90%
September 15, 2009
Article
Real Estate Scripts - Potential Seller Objections
I am often asked, "What do you say when a potential seller asksâ¦?" I always have an answer for every objection, but only because I keep the objective of the conversation IN MIND at all times. Here is a list of common seller objections and a quick follow-up statement for the listing agent. They say: "I am going to try to sell it myself." You say: "I am just curious, how do you plan on marketing your home?" "â¦representing the buyer?" "â¦responding to buyer leads?" "â¦bein
August 13, 2009
Article
What is Your Value Proposition as a Small Buisness?
As a super small business owner, it is important to know your value. Your value is determined by what you have to offer the consumer. It is important to remember that consumer perception is consumer reality. Every business owner on the path of success must be able to answer the following question from a consumer's point of view. (We all need to answer a version of this very basic question and answer it very, very well.) The question is: Why should a consumer work with you i
July 29, 2009
Article
What is your Value Proposition as a Real Estate Agent?
As a real estate agent, it is important to know your value. Your value is determined by what you have to offer the consumer. It is important to remember that consumer perception is consumer reality. Every agent on the path of success must be able to answer the following question from a consumers point of view. (We all need to answer a version of this very basic question and answer it very, very well.) The question is: Why should a consumer work with you instead of another age
July 24, 2009
Article
Real Estate Scripts: Buyer Objections
I am often asked, "What do you say when a buyer asks?" I always have an answer for every objection, but only because I use a method for analyzing every objection. Here is a list of common buyer objections and a quick follow-up statement for the buyer agent. They say: "I am too busy to make an offer or even look right now." You say: "I am just curious, is there a way you can schedule your week so you can home search for two hours? I don't want to see you lose the opportunity o
July 14, 2009
Article
Lead Generation and Marketing Plans for Real Estate Professionals
In previous articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.) Once you have identified the WHO, you must set about a plan to communicate with them in order to capture that business. Donât neglect a single person within the target. If you have singled out a particular neighborhood, for example, every waiter from every
June 30, 2009
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