Christopher Greenaway
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CGW Publishing is an independent publisher specialising in business and non-fiction books for authors who want to build a service business around their intellectual property Expert
Christopher Greenaway Quick Facts
- Main Areas
- Publishing, Writing, Developing a Service Business, Sales
- Career Focus
- Publisher
CGW Publishing provides a full range of publishing, writing and business support services, designed to help you build a successful business around your expert knowledge.
Publishing
We mainly work with expert business authors who want to use their intellectual property to build a service business. We ran a successful management consultancy for 10 years before moving to publishing after writing and publishing 5 books which were central to our business success.
We work with authors to create book outlines and cover designs that clearly convey the right message, and provide valuable direction on writing and business strategy.
We use a number of printing services and manage book production and supply chain so that all of our authors' books are available to order from any book store, anywhere in the world.
Editing
We take an author's manuscript and provide anything from high level suggestions to in depth rewriting, for style, accuracy and flow. We can also convert the completed manuscript into a print ready file if necessary.
Ghost writing
Some authors find it difficult to get started, whereas others find it difficult to organise what can often be a lifetime of experiences into a coherent message. We provide everything from a full ghost writing service where we will research the subject, interview the author and produce the manuscript to a 'top up' service where we can finish individual chapters or provide input on anything that the author is struggling to express.
Ghost writing is a totally confidential service, and a key aspect is the time that we spend getting to know the author's personality and 'voice' so that the finished book is clearly congruent with the author's other communications and services.
Consulting
A published book is a very important marketing tool, particularly for a service business. We work with business owners and entrepreneurs to develop a business and marketing strategy based on the value of their intellectual property and other knowledge assets and then support them with both tactical advice and hands-on services such as copy writing, press releases, magazine feature articles and B2B joint ventures.
Christopher Greenaway Books
Articles by this expert
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Article
NLP is dead
NLP is Dead At least, the market is. Every market for a product or service goes through a sequence of stages as it emerges, grows, matures and then dies. It doesn’t matter how attached you are to your old vinyl LPs, or your VHS video tapes, or your NLP techniques, their life must come to an end. First of all, we see the ‘early adopter’ stage. People will buy it because it’s new and different, and they’ll buy it at a premium. DVD players cost over £1,000 when they first came onto the market.
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Article
The Changing Face of the Book
Have you noticed that book covers have changed? The predominance of cover 'art' is being replaced by a new design goal; big and bold. Is this to make books stand out on book shelves more? Not really. Cover art, complex designs, small or script titling, even subtle photographs are perfect for when the reader picks up the book before choosing to buy it; at an airport book shop, typically. But these kinds of covers are next to useless, illegible, in the place that most people will see the book - on a web page.
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Article
Pitching for Business in UK plc
The Apprentice is back on television in the UK, and with it comes the inevitable media focus on entrepreneurial business skills and, in particular, the art of pitching. Almost every episode of the popular, business based cross between a reality program and a game show features the contestants having to make a pitch. They pitch for business, pitch for orders, pitch ideas and they pitch to keep their jobs in the boardroom showdown at the end of each week's task. What does this say about the bigger world of business in UK plc?
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CGW Publishing Provides The Answers To Author's Questions About Today's Publishing Industry
More and more people are turning to publishing to capture knowledge and expertise, using a book to build business credibility. But how can authors get their books to market without being ripped off by publishers who charge outrageous set up fees? In the past ten years, the publishing industry has changed beyond recognition.
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Personality
If you are thinking about writing a book, or if you are indeed in the process of writing, pause for a moment and consider your book's personality. Is it contained within the subject? Your style of writing? Perhaps the cover design or even the paper that the book is printed on? You might take a dry, authoritative tone, a bright chatty tone or even an uplifting and inspiring tone. But this alone is not your book's personality.
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Article
CGW Publishing and ABSEM announce 'The Fry' as the unit of Internet marketing value
http://cgwpublishing.blogspot.com/2010/12/cgw-publishing-and-absem-announce-fry.html As social networking becomes the latest battleground of the Internet marketers, the value of individuals will be measured and quantified from the amount of news and relevant information that they contribute to the world. CGW Publishing and ABSEM have developed a simple way for anyone to understand the truth about Internet marketing through social media and ensure trust and credibility are given to the right people.
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Contacting Christopher Greenaway
How to get started
CGW Publishing has been supporting authors for over 10 years. We are a full service independent publisher, working closely with all of our authors to help them develop both their books and their businesses. While we have a great deal of expertise and experience in supporting business authors, we do work with selected creative authors too.
Publishing
Editing
Business Development support
Marketing support