Coach Al
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Article
Yoga For Our Children . . . . And Our Future
Does it seem to anyone else like so many things in are world are going wrong at the same time? The economy is declining, gas prices are astronomical (At times, over $5.00 a gallon where I live), the war in the Middle East, global warming⦠And the list goes on. It can be pretty depressing at times. nnYet, when I go to the park with my kids, there are still people laughing, playing and having a good time. Watching the pure joy in children as they slide down a slide or try to
July 25, 2008
Article
Will Your Studio Have Enough Students This Summer?
As Summer approaches, the weather becomes warm for most of us. Where I live in Southern California, the hills and mountains have been covered with flowers that are just now fading. The season is definitely changing. nnFor a yoga studio, Summer can be a hard time. A number of my private clients have asked me “Al, how do I deal with business slowing down during the Summer? People are going on vacation, and even wanting to cancel auto-renew. What can I do?” The good
July 22, 2008
Article
Becoming The "Best Yoga Studio In Town"
As Summer approaches, the weather becomes warm for most of us. Where I live in Southern California, the hills and mountains have been covered with flowers that are just now fading. The season is definitely changing. nnFor a yoga studio, Summer can be a hard time. A number of my private clients have asked me “Al, how do I deal with business slowing down during the Summer? People are going on vacation, and even wanting to cancel auto-renew. What can I do?” The good
July 22, 2008
Article
Starting A New Studio? What You Should Know
I get dozens of emails each month from studio owners , teachers and people involved in some other aspect of yoga (about 5000 people are subscribed to this newsletter). I really do read every one, though unfortunately, I don't have the time to respond to them all (I wish I did). Instead, topics that come up often are often the basis for what I write here. This month, I had planned to write about who is supposed to do what when it comes to studio operations, but I felt guided i
April 17, 2008
Article
An Introduction to Niche Marketing - Making Your Yoga Studio a Specialty Shop
When I speak with a new client, one of the first things I ask them is “Who does your studio primarily serve?” This was just what I asked Lisa and Joseph when they asked me for help in getting more students to their studio. There was a somewhat uncomfortable silence followed by Lisa hesitatingly speaking, “Well, I guess anyone who wants to take yoga…wait, what do you mean?” Most studio owners respond like Lisa did. Basically they assume that it
March 18, 2008
Article
An Introduction To Niche Marketing - Making Your Yoga Studio A Specialty Shop
When I speak with a new client, one of the first things I ask them is “Who does your studio primarily serve?” This was just what I asked Lisa and Joseph when they asked me for help in getting more students to their studio. There was a somewhat uncomfortable silence followed by Lisa hesitatingly speaking, “Well, I guess anyone who wants to take yoga…wait, what do you mean?” Most studio owners respond like Lisa did. Basically they assume that it
February 17, 2008
Article
Increasing Studio Business For The Holidays
What makes your studio a special place during the holiday season? Some studio owners find that this is a bit of a slow season, as regular students are busy with other things. But, it doesn't have to be. Maybe it's just me, but the “holiday season” seems to start earlier and earlier each year. I like to think of this time as an extended period during which you can better serve students and prospective students. nnYour studio offers a peaceful haven amidst the frant
November 18, 2007
Article
Impove Your Studio Business For The Holidays
What makes your studio a special place during the holiday season? Some studio owners find that this is a bit of a slow season, as regular students are busy with other things. But, it doesn't have to be. Maybe it's just me, but the “holiday season” seems to start earlier and earlier each year. I like to think of this time as an extended period during which you can better serve students and prospective students. nYour studio offers a peaceful haven amidst the franti
November 14, 2007
Article
Every Journey Of A Thousand Miles Begins With A Single Step
Most months I talk in depth about specific strategies that help studios improve business. This month, we’ll focus on the 10,000 foot view of how some of these pieces fit together. I’m going to share the story of how one studio owner put a handful of techniques together to significantly improve his studio’s attendance and income.nnOften studio owners approach me asking for guidance on improving their studio. n“Al, I need more business – there just
September 30, 2007
Article
Every Journey of AThousand Miles Begins With A Single Step
Most months I talk in depth about specific strategies that help studios improve business. This month, we’ll focus on the 10,000 foot view of how some of these pieces fit together. I’m going to share the story of how one studio owner put a handful of techniques together to significantly improve his studio’s attendance and income.nnOften studio owners approach me asking for guidance on improving their studio. n“Al, I need more business – there just
September 12, 2007
Article
Do You Worry About a Bus Crashing Through Your Yoga Studio?
Do You Worry About a Bus Crashing Through Your Yoga Studio?nnThis month we'll look at a technique for reducing stress while making your time more efficient (This topic is taken from the Mastering Life Focus program). nnA number of years ago, a story appeared in the Los Angeles times. It seems a man was sitting in his living room one Sunday afternoon, feet propped up, watching TV, eating chips and drinking a soda. Totally relaxed, thoroughly enjoying his day. Not a care in the
July 19, 2007
Article
5 Steps to Studio Success
5 Steps to Studio Success nnToday, I am going to share a fundamental formula for running a successful business – it works for just about ANY type of business. It works for IBM and Chevrolet, and it also works for the restaurant down the street. In fact, I use it with most yoga studios. nnVery simply, there are five steps to running a successful business: nn1. Decide who will you serve n2. Find out what they want n3. Get it n4. Let them know you have it AND how it will h
June 8, 2007