Colleen Crum

As a managing principal and member of the board of directors for Oliver Wight Americas, a global business process improvement firm with a 40 year history, Colleen "Coco" Crum has contributed to advancing the methodology of successfully integrating demand and supply processes inside a business enterprise and throughout the supply chain. She is the co-author of three books: Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance; Supply Chain Collaboration: How to Implement CPFR and Other Best Collaborative Practices; and Demand Management Best Practices: Process, Principles and Collaboration. For details, please visit www.oliverwight-americas.com.