Cyndee Woolley

Cyndee Woolley, APR

Woolley holds an Accredited Public Relations professional (APR) designation from the Public Relations Society of America (PRSA) and has over a decade of experience in marketing and public relations. Her demonstrated track record of campaigns get noticed and get response. Woolley was a key team member in a public awareness campaign that resulted in the successful negotiation of a contract valued at $210 million dollars for Waste Management.

Woolley is a consultant in public relations, social media, and community outreach strategies. She has led training initiatives in social media and public relations training programs through: The Greater Naples Chamber of Commerce, Marco Island Chamber of Commerce, American Business Women's Association, Vistage, Collier County Republican Executive Committee, Miromar Design Center, Naples Area Board of Realtors, HR Collier and for over 80 non-profit organizations at Thinking Outside the Box seminar. Woolley will be speaking at the 2011 PRSA International Conference in October 2011.

Woolley believes in giving back to the community by taking an active role in professional and civic organizations. Through a proactive crisis communication strategy, Woolley assisted the Naples Equestrian Challenge achieve multiple media placements after a lightning strike caused $10,000 in damage. The media coverage generated nearly $15,000 in donations from residents who had seen the story. She is the 2011 PRSA Sunshine District Secretary where she will be taking the Chair-Elect position in 2012 and a past president of the Gulf Coast Chapter of PRSA. She is also a past president of the Public Relations, Marketing and Advertising Association of Collier County. She also served on marketing and branding committees for The Shelter for Abused Women and Children of Collier County, the Naples Equestrian College and the Leadership Collier Foundation. In 2010, she helped raise $25,000 toward providing 2 myoelectric arms for an 8 year-old boy by coordinating the 2nd Annual Miracle Limbs Courage in Motion Bike Ride.

Woolley is the Chair of the Farm City BBQ, a local tradition that attracts 1,000 representatives annually from Collier County’s business and agricultural communities. Woolley also volunteered on the PR committee for the Dignity Memorial Vietnam Wall, a tribute to Vietnam Veterans that attracted 30,000 visitors. In addition, Woolley is a graduate of the 2009 class of Leadership Bonita.

Consistently visible at the forefront of her specialization, in 2009, Cyndee created the social media strategy for the first Tweet Town Hall in Naples, FL. To demonstrate the speed of social media, the event was organized in 14 days and attracted over 7,000 participants in South Florida and made headlines on the front page of the Naples Daily News as well as publications across the state. The Tweet Town Hall campaign was recognized with an Image Award from the Florida Public Relations Association as well as a Platinum Hermes Award from the American Marketing Association.

As a result of her trail-blazing, she was recently named to the 2012 class of Leadership Collier with other esteemed and successful professionals.

Relentless in her pursuit to help others succeed, Woolley is branching out her entrepreneurial wings and is building her next business: The Personal Branding Project.

In her free time, Woolley enjoys practicing martial arts, and the light of her life is her daughter.