Darrell Morris
B.A., NSCA-CPT, NASM-PES
Free
Fitness Professional and Mentor Expert
Darrell Morris Quick Facts
- Main Areas
- Fitness
- Career Focus
- Fitness Business Coach, Speaker/Presenter, Personal Trainers, Youth Fitness
- Affiliation
- NASM, NSCA
Darrell Morris is the owner of DBJ Fitness, LLC. He has been actively involved in the fitness industry since 1998. During this time he has helped hundreds of individuals achieve physical change. Darrell’s primary focus is helping individuals who are seeking to do any of the following: loose up to 20 pounds, pre/post rehab, improve sport performance or just need help staying focused. In additio Darrell has also served as a fitness business coach and currently is a mentor to new and veteran personal trainers
- B.A. Human Performance, Exercise Science and Sport
- Minor in Nutrition
- NCSA- CPT
- NASM- PES
- Former AFUSA Vice President Fitness Business Coach
- Established motivational speaker and fitness presenter
- Creator of the 'Results' program
- Co-Author of the Power of Champions
- Creator of Kids Speed Camp
- Creator of the AFUSA Intern Program
- Creator of AFUSA University
- Twist Conditioning Master Trainer
Current list of available presentations/speaking topics include (but are not limited to):
- The Business of Personal Training
- Maximizing Profits
- Creating Multiple Revenue Streams
- Identifying Opportunity
- Owner vs. Trainers
- Getting Off To a Fast Start
- Surviving the First Year
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Tips to Ensure a Positive Cash Flow
One of the leading causes of business failure, particularly among small businesses, is poor cash flow planning. It is imperative that a business have sufficient cash on hand to pay bills, meet emergencies and to invest back into the business to ensure growth. Knowing that you will have lean months when sales are slow is an important aspect of planning in terms of putting money aside, but it isn’t the only thing you can do. You can also: 1. Aggressively collect accounts receivable. If you have a customer who has not paid on time, you need to follow up and secure payment.
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Discovering Your Target Market
Target market is a phrase that is thrown around frequently. In simple terms, it is a segment of the market that is the strategic focus of your business. Being able to effectively identify who is part of your target market is important if you are developing a marketing strategy and campaign and you want it to be successful. Prior to creating your marketing plan, you need to be able to answer two essential questions: (1) what is your target market and (2) what does your target market want and/or need that you can provide?
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Funding A Fitness Business
Starting your own fitness business can definitely be an exciting proposition. However, finding funding for it may not be so. In fact, it can be a very stressful task. Starting a fitness business, whether opening a gym or a complete fitness center, requires a huge outlay of funds. So, before you start looking for funding, the first thing you need to do is prepare a business plan.
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Factors to Consider While Buying a Fitness Business
Just like any other business, buying a fitness business also requires a systematic approach and proper planning. Apart from knowing the asking rate, sales revenue, and cash flow, there are also other factors which you need to consider when buying a fitness business. Business Description: Before buying a business, it is essential to know the description of the business. Ask yourself questions such as: Is my business going to be a full fledged fitness business offering all types of services to its clients? Is it going to be a one-on-one personal training for clients?
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The Importance of Business Plan Development for a Fitness Business
Business plan development is important when starting a new business and this holds true in the case of a fitness business start up, too. Every business must have some visions and goals for itself. Without a mission and future goals to guide a business, no business venture can succeed. Business plan development is not only important to gain funding for your fitness business venture, it is also important to give you an idea of where you stand and where you intend to use the business.
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Organizing a Fitness Business the Right Way
The first step to improving your fitness business is to ensure that your business is well organized. Some fitness businesses are not able to explore their full earning potential, as they are not organized properly. Fitness businesses can be improved by paying attention to the basics of a fitness business organization, which undoubtedly will increase the profitability. Fitness business organization is not as difficult as it seems. The most important factor in fitness business organization is paying attention to the layout.
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Setting up a Fitness Business
Just like any other business, setting up a fitness business requires a systematic approach. In fact, it needs more dedication and you should know all the details such as infrastructure, formalities, and skills that come into play when setting up a fitness business. Here is a step-by-step account that will help you if you are setting up a fitness business. How to get into the fitness business: If you are looking to set up your own fitness business then your first step will be to get the proper certification to instruct fitness classes.
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Identifying Opportunity
“Success always comes when preparation meets opportunity” rn~Henry Hartman Change happens. It’s a given, particularly in business. If its not your market, it’s your customers’ needs and preferences, or the technology and equipment you use, or your sales channels, or the way you deliver your products/services. It can sometimes prove to be scary when potential threats materialize, but also rewarding when new opportunities present themselves.
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Fat Loss 'Commit to Making Better Choices'
In today’s world it seems like everyone wants to lose weight when the goal should be fat loss. Losing fat isn’t complicated it takes only a few things: a commitment to make better choices, a technology that works and a belief you can do it. I will tackle each topic separately. First topic: A commitment to making better choices.
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Fat Loss 101 A Technology that Works
In the first article in the Fat Loss 101 series we discussed the number one priority when it comes to fat loss; committing to make better choices. The second thing you need to have is a technology that works. The phrase “a technology that works” simply refers to the right knowledge. Here is what you need to know regarding fat loss. First you need supportive nutrition. Second a conce for muscle and third moderate aerobic exercise.
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Fat Loss 101 "Believe That You Can"
In the third part of the fat loss series I want to address the importance of believing in you. When you watch infomercials and see before and after pictures there is a disclaimer at the bottom that states ‘results may vary’ or ‘results not typical’. This is because one of the three items was missing; commitment to make better choices, a technology that works, or a belief that you can. If you commit to making better choices and find a technology that works; then all that is missing is the belief that you can.
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Standing Out in the Crowd
Standing out in a crowd may not be the goal of most individuals, but in the realm of business, it is the goal. The ability to make your business stand out amongst a sea of competitors can often prove frustrating. However, if you truly want your business to survive and thrive you need to be able to articulate what makes your business unique to potential customers. How do you do that? There is a variety of ways to differentiate your business. Here are just a few suggestions to explore:
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Contacting Darrell Morris
Darrell Morris
DBJ Fitness, LLC
www.DBJFitness.com
DBJFitness@gmail.com