David Carleton

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Marketing Consultant San Diego | Local Business Marketing San Diego | Internet Marketing San Diego | Social Media San Diego Expert

David Carleton

David Carleton Quick Facts

Main Areas
Marketing Consultant San Diego | Local Business Marketing Consultant | Social Media Strategist | Internet Marketing Specialist
Best Sellers
The Book on Internet Marketing for Pool and Spa Dealers
Career Focus
Local Business Marketing Consultant | Speaker | Trainer
Affiliation
BBB

Local Business Marketing Consultant and President of Local Business Marketing Success, David Carleton has developed sales, marketing and training programs that have helped hundreds of businesses in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness.

He specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost guerrilla tactics in local business marketing, lead generation and conversion, Internet marketing and social media.

To download your Free Report "7 Steps to Website Success" visit https://LocalBusinessMarketingSuccess.com

Free Audio & Video Samples

David Carleton Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

43 total
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Generating qualified leads is the key to growing your business. Easier said than done these days considering there are fewer buyers in the market with less money to spend. And with some companies "giving away the farm" just to generate cash flow, you have to spend even more time with prospects talking about the value of your products and services.

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Lead generation is the “lifeblood” of all business. Without a continuous stream of qualified prospects, many businesses just won’t make it in highly competitive markets. Unfortunately, you’ll never find that lead until you learn how to market your business better. But, if you're using the traditional marketing and lead generation methods out there today, then you're working twice as hard for half the results. Here are a few ideas to generate leads used successfully by a variety of industries: 1.

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A few weeks ago I received phone call from a local business in San Diego. He told me that he’d been reading me blog and receiving my Local Business Marketing Success newsletter for years and found the information helpful. He then proceeded to tell me that sales at his company had declined steadily over the 4 years and now he was fearful that he may have to shut it down due to a lack of customers.

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Imagine what your business would be like if you could generate 50-500 qualified leads a month from your website. If it isn’t doing that now and doing it on a consistent basis then it’s not working hard enough. Unfortunately very few websites accomplish that goal. Why? Because many small business websites were created by designers, friends, relatives or “techies” not marketers. Your website should be more than just an online brochure, it should be a lead generating machine!

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If you've got a local business, it's time to get on Google Places, claim your listing and start optimizing it. Google Places isn't just a passing fad. It's the future of how we'll search for local businesses. Let me take that back – it's not the future; it's already happening now. A Look At The Numbers

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Getting viewers who click and pass on is no more productive than window shoppers at the mall and this local business marketing strategy can help. You make money online when you capture that traffic and convert the “lookers” into “buyers.” Sounds simple, right? Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can use for a local business marketing strategy:

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The most important thing you can do for your website’s local business marketing strategy and search engine optimization is to build backlinks. Backlinks are links from other websites that lead back to your site. They serve two purposes: 1. They get more people to see your website by following the links 2. They get your site the love of the search engines

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Use this excellent Local Business Marketing Strategy on your website. The search engines aren’t really so picky. They just like websites with good content and some activity going on. If you’re trying to court the search engines and win their precious love, there are just a few basic things you need to make sure you’re doing. High Quality Backlinks is a Useful Local Business Marketing Strategy

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When people are starting their online businesses, they need to drive traffic to their websites. However, in most cases, people do not have the money to pay for advertising. There are many ways to driving traffic to a website, depending on your budget and the time you have available to work on building your online business. This article lists the most powerful and low cost ways to generate traffic to your website.

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Although it is important to generate high volumes of traffic to a website, it is important for this Local Business Marketing Strategy that the traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website. Since promoting your website can take some effort and money, you don't want to just anyone to visit your site. Instead, you only want people who would be interested in what you have to offer.

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Do you remember that movie 'Field of Dreams' with Kevin Costner, where a voice tells him, 'If you build it, they will come?' So, he builds a baseball diamond in a cornfield and eventually the Chicago Black Sox show up. Well, unfortunately it doesn't work quite that way with Facebook. Even if you create an awesome fan page in a popular niche, there's no guarantee that you'll wake up tomorrow morning to find it filled with raving fans. You have to do a little bit more than build it. Let Everybody Know

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Everybody knows that the best local business marketing strategy is a free one. What if there was a way for you to advertise your business's website without spending anything at all? Well, there are actually lots of easy ways to do that. Here are 3 ways to market your business website without spending a nickel. Tell the World with a Press Release Write your own press release and let the world know about your latest products and services. Press releases are a tried and true method for getting the word out. There are two avenues – offline and online.

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Contacting David Carleton

David Carleton

David Carleton
www.LocalBusinessMarketingSuccess.com
1150 Garden View Road, 235707, Encinitas, CA 92023

858-442-3131

Facebook Fan Page: http://www.facebook.com/NewMarketingIdeas
LinkedIn - http://www.linkedin.com/in/davidcarleton
Twitter - http://twitter.com/DavidCarleton
YouTube - http://YouTube.com/GetStreetSmart

Other highlights

Local Business Marketing
How to Dominate Your Market By Dominating Page
One of The Search Engines
The challenges facing local businesses these days are too numerous to mention - just pick up a newspaper or watch the evening news - it's not pretty!
I specialize in guerrilla marketing strategies designed specifically to get your local business the best results in the shortest amount of time and at the least cost.
We handle everything from website creation, to marketing plan development, lead generation, and follow up marketing.
Have a website but no traffic? We can design and manage either a Pay Per Click program like Google Adwords or create internet marketing and search engine optimization programs to get you and keep you on page one. PAGE 1 = MORE CLICKS = MORE SALES!
Each program is customized to fit your company's specific needs.
These services include but are not limited to:
  • Lead Generation - specific online and offline strategies customized for your business
  • Internet Marketing - strategies designed to drive tons of traffic to your website
  • Local Search Sites - one of the most overlooked yet highly effective tools you can use
  • Customer Review Sites - a powerful tool that can drive tons of qualified leads & referrals
  • Marketing Plan Creation - the roadmap to your short and long term success
  • Website Design or Makeovers - you must make your website lead generation ready
  • Video Marketing - want to dominate page one - video marketing is the way to go!
  • Search Engine Optimization (SEO) - if Google can't find you, neither can your prospects
  • Pay Per Click Advertising Like Google Adwords - the fastest way to get on page #1 is using Google Adwords...BUT, without a specific plan, you are throwing away your money!
  • Social Media Marketing - Facebook, Twitter, YouTube, LinkedIn - these sites can drive traffic if you know how to use them
  • e-Mail Marketing - stay in touch, build trust, sell products and services
  • Viral Marketing - get clients and prospects to send leads to your website for free!
  • Follow-Up Marketing - once you get the lead then what? I will develop online and offline follow up marketing strategies designed to help close more sales
  • Referral Marketing - many business owners get sales from word of mouth. But word of mouth is NOT a system! I design referral marketing systems that increase your sales.
  • Website Traffic Analytics, Tracking and Conversion - if it can be measured it can be improved - we employ the latest tracking tools to help measure marketing effectiveness
  • and much, much more
Interested in a customized Local Business Marketing Plan for your company? Feel free to e-mail me at David@StreetSmartSalesAndMarketing.com