David Cohen
MA, MFA
Free
Personal Branding Expert

David Cohen Quick Facts
David Cohen is a creative start-up veteran experienced in defining technology vision and product strategy for software and service companies in a wide range of industries. His entrepreneurial mindset and practical approach have led to the successful launch of numerous products and services including: unified messaging, web-based access to personal health-care information, alerting and notification applications, content transformation for wireless devices, mobile applications for CRM and SFA, VoiceXML-based IVR infrastructure services, and ruggedized solutions for field service. He is experienced in fund-raising, business planning, market strategy, product launches, pricing, brand creation, search engine optimization, differentiation analysis, product definition, and start-up coaching.
David also brings an artist's eye and creativity to his work. His paintings have been exhibited in galleries in New York, New Jersey, Baltimore, Washington D.C. and Atlanta. His award-winning web design and user interface work has been displayed in articles in PC Magazine and Internet World and used as an example in the book Dynamic HTML Black Book for his innovative use of dynamic content. He has led creative teams on co-branded projects with CompuServe, The Weather Channel, Erols, Bigfoot, USA.net, Polygram, and American Express.
http://www.davidcohen.com
http://www.equationarts.com
http://davidscohen.wordpress.com
http://twitter.com/davidscohen
http://www.linkedin.com/in/davidscohen
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Are You A World Leader?
Are you a world leader? Depends on which world we're talking about. All the world's a stage... Shakespeare had that right, but if you are bold enough to redefine your world then you are also redefining what it means to be on a world stage. If you know you were put on this earth to serve a niche, then don't worry too much about appealing to the mainstream, but also do not be shy about putting yourself front and center for your niche to find. If they can't find you, how can they know and celebrate the awesome you bring to the table? Hiding in plain sight.
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Being the Ambassador of Your Brand
This one goes out to all the good folks who are up early in the morning, going to their local chamber of commerce, hitting that networking breakfast, and doing their part to keep the economy going through good old fashioned hustle. You are the ambassador of your brand. When you swap cards at ...
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Article
Getting Started Blogging (and Branding)
Here are some reminders to help you get started with your first blog, and some tips to help support your brand: Think “Themes”. Before you start writing, think about what you want your blog (or weblog) to be about. If you want your blog to support your branding it shouldn’t simply be an ...
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The Three R's of Branding
Everyone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you nheard of the 3 R’s of branding? They are Recognition, Reputation and Reaction. Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and ...
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Favorite Quotes & Thoughts from David Cohen
Trust the mess.
Contacting David Cohen
David Cohen
How to get started
Visit my website, Equation Arts, to learn more about my personal, executive and corporate branding services.