Denis Waitley

• Expect the best, plan for the worst, and prepare to be surprised.

• Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.

• Forget about the consequences of failure. Failure is only a temporary change in direction to set you straight for your next success.

• If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad.

• Life is the movie you see through your own eyes. It makes little difference what’s happening out there. It’s how you take it that counts.

• The real risk is doing nothing.

• There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them.

• To establish true self-esteem, we must concentrate on our successes and forget about the failures and the negatives in our lives.

• You must stick to your conviction but be ready to abandon your assumptions.

• You must welcome change as the rule but not as your ruler.

ADDRESS: P.O. Box 197

Rancho Santa Fe, CA 92067

PHONE: 1-877-769-4625 (corporate offices)

1-800-WAITLEY (customer service)

WEBSITE: www.waitley.com

Even though Denis Waitley has written several informative books on success, I recommend that you start by listening to his audio program, The Psychology of Winning. The program provides a remarkable set of strategies that can change your life dramatically.

According to Dr. Waitley, there is often only a small difference between the top leaders in every field and those who merely “do well.” In The Psychology of Winning, he offers simple, profound principles of thought behavior that can guide you to the top in your field of endeavor. He has also identified “the ten most prominent qualities that total winners exhibit in common, that make them so uncommonly successful.” They include:

• Positive Self-Awareness (that the world is abundant)

• Positive Self-Esteem (how can you love others if you don’t love

yourself)

• Positive Self-Control (losers let it happen, winners make it

happen)

• Positive Self-Motivation (you’ll move toward what you dwell on)

• Positive Self-Expectancy (optimism is the biology of hope)

• Positive Self-Image (the thermostat in your head—set it high)

• Positive Self-Direction (goal-setting is the way to achieve your

purpose)

• Positive Self-Discipline (practicing within when you are without)

• Positive Self-Dimension (be in control of your time, NOW and it’s

gone)

• Positive Self-Projection (persisting again and again as preview of

coming attractions)

I truly believe that The Psychology of Winning audio program will educate and inspire you to greater success.

Dr. Waitley was voted business speaker of the year by the Sales and Marketing Executives’ Association and Toastmasters’ International. He was also inducted into the International Speakers’ Hall of Fame. He is a founding director of the National Council on Self-Esteem and the President’s Council on Vocational Education and received the Youth Flame Award from the National Council on Youth Leadership.