Diana LaSalle

Free

Customer Experience Expert

Diana LaSalle

Diana LaSalle Quick Facts

Main Areas
Customer Experience
Best Sellers
Priceless: Turning Ordinary Products into Extraordinary Experiences (HBSP)
Career Focus
Author, Speaker, Workshop facilitator and Customer Experience Thought Leader
Affiliation
Diana LaSalle & Associates, The Writing Salon

Diana LaSalle is the coauthor of Priceless, Turning Ordinary Products into Extraordinary Experiences, (Harvard Business School Press, 2002) which has been translated into seven foreign languages to date. The frameworks developed for Priceless and her upcoming book, Priceless Living are being used throughout corporate America to increase customer loyalty and personal contentment.

Diana, an international keynote speaker, workshop facilitator and thought leader on customer experience and value, has worked with some of the most well known companies in the world including Proctor & Gambol, Pizza Hut and Wrangler.

She is highly respected for her insights into what people buy and the decisions they make in their lives. To learn more about Priceless and Diana LaSalle visit www.dianalasalle.com.

Free Articles & Book Excerpts

Diana LaSalle Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

5 total
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Self-esteem is a very personal portrait of your inner landscape. It’s how you think and feel about yourself at any given moment in time. Often this view stems from your perception of your talents, your accomplishments and the input you receive from those around you. When you feel good about ...

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All the experts agree that creating good customer experiences is the key to business success. In fact a Deloitte & Touche study of 900 manufacturers determined that customer-centric companies not only have more loyal and satisfied customers they are sixty percent more profitable than companies ...

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Have you thought “Why can’t I just be happy?” If so the answer may be staring you right in that mirror. We all have it within us to be happy, but often we get so caught up in everyday life that we neglect important parts of ourselves that bring us contentment and even joy. Happiness begins ...

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I was at the gym the other day putting in my 30 minutes on the eliptical machine when I was drawn to the television hanging on the wall above me. What I saw was the image of a beautiful young woman looking in the mirror, frowning. It was a commercial for a skin care product and my first ...

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When a man takes you on that first tour of his house, he's revealing more than he might intend. This is especially true of his most intimate space - his bedroom. Think about it. Have you ever walked into a man’s bedroom and had the feeling you never wanted to leave—or that it’s time to run, ...

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Favorite Quotes & Thoughts from Diana LaSalle

Most companies are stuck in a "features and benefits" mentality that zeros in on what a product or service does. That focus needs to shift to what a product or services offers and how it impacts someone's life. That impact comes from value delivered through exceptional experiences.

Contacting Diana LaSalle

Diana LaSalle

diana@dianalasalle.com

912-398-0955

How to get started

Read free short articles on value and the customer experience journey at www.dianalasalle.com. The website also lists workshop and keynote speech topics. Reading Priceless: Turning Ordinary Products into Extraordinary Experiences will also give you an inside track on delivering customer experiences that not only impact your bottom line, but create the loyal customers you need to thrive.

I'm happy to answer brieft questions about customer experience by email and if you have an exceptional customer experience you'd like to share, please do!

Other highlights

Beyond "Priceless"
Conference & Workshop Series

“A book can only take you so far, we want more!”

The "Beyond Priceless Workshop Series" was created to bring the learning begun in the landmark book, Priceless: Turning Ordinary Products into Extraordinary Experiences to the next level. Structured in half-day, full-day or custom designed two-day formats, these sessions bring the concepts of value and experience into real life, on-the-job focus. Participants leave with a better understanding of their value offering, their customers and the individual role each plays in the creation and delivery of extraordinary experiences. Engaging, interactive and down-to-earth, these workshops are guaranteed to change your view of the consumer world around you.