Don McCauley
Free
Strategic Marketing and Publicity Expert
Don McCauley Quick Facts
Donr
McCauley is a
marketing strategist with over 30 years of experience. He helps
individuals,
small businesses and
professionals create low cost publicity and marketing campaigns tornincrease sales. He demonstrates how anyone can develop a massive
marketing and publicity campaign for little or no money by utilizing
cutting edge strategic marketing and publicity resources. The goal isrnalway to produce bottom line results
Don
serves asrnfacilitator of the Free Publicity Focus Group. He is an
author and currently writes for regional and national print and
electronic
publications. He serves as host of The Authors Show
radio program,
a production of eBroadcastMedia.com. He is an Inbound
Marketingr
Certified Professional and is Web CEO Universityr
Certified.
Marketing Experience
Prior
tornestablishing his marketing and publicity consulting business,
Don spent many years as a marketing manager and trainer for
several large US corporations. Hernhas also personally built three highly
successful service businesses from scratch across three different
industries.
He spent
8 years as marketing director of a regional corporation. During this
time he was responsible for developing, implementing and managing
marketing and publicity
campaigns involving:
* newspaper
* television * radio * direct mail * Internet * magazines
* seminars
* trade shows
It was here, during his time in print media, that he began to realize the enormous potential for building publicity and marketing campaigns using free publicity resources inrnboth traditional and electronic media.
Based
on this he started the Free Publicity Focus Group. He brings a unique
perspective to any situation, as he has sat on both sides of the table.
He now shares
his successful, real world experience, his strategies for gaining free
publicity and his methods for building campaigns for little or no money
with hundreds of companies and individual clients.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Internet Marketing and PR Strategies – The Invisible Business
Way back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA Transmission'. He chose this name because this would be the first listing in the yellow pages when someone searched for 'transmission' (yellow page optimization was and is much simpler than search engine optimization). This placement in the yellow pages was responsible for bringing in nearly 90% of his new business. One year, due to an oversight, the phone book company failed to place his ad in the yellow pages section.
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Article
Using Social Media As A Marketing Tool
One of the hottest topics in marketing today is the subject of using social media tools for marketing. It appears to be quite difficult for some to get their heads around what this means for businesses that market products and services through the traditional model. It is often quite difficult to say what social media marketing is. However it is quite easy to say what it is not. Social media marketing is not a 'thing', nor is it an event. Social media marketing is a process.
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Article
Creating Awareness In A Global Marketing Environment
In the 'old days', creating awareness of a product or service in the marketplace required a simple and very straightforward approach. Most of us just advertised in the media available at the time. These outlets included newspaper, radio, television and magazines. Frankly, it was a no-brainer.
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Article
The Single Key That Leads To Internet Marketing Success Or Failure - Part Two
This is Part Two of the series on trust. You might wish to begin by reading Part One found elsewhere on this site. One of the biggest mistakes businesses make in regards to marketing is attempting to market a product or service to those who do not need that product or service.
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Article
Strategies For Marketing A Book in the Year 2010
Depending on the source you believe, somewhere around 500,000 new books hit the shelves this year. What does this mean? If each book was but an inch thick, and all the books were placed on a single shelf, that shelf would be over 7.8 MILES long. Your book is but one of them. This does not take into consideration all the books out there already. That's just this past year. Walk outside tonight. Count every star you can see in the sky. Write down the total number of stars you can see, then take that number times a factor of 200,000.
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Article
Social Media Marketing - How To Determine The ROI For Business
Many business owners have a hard time getting their heads around the real value of social media. Some refuse, some are afraid of it, some are confused by it, many ignore it completely and others jump in just to say they have jumped in. “What is the ROI of social media?” is a question heard more and more these days. The mindset of the successful business owner demands a fair return on investment. This is common sense and is frankly most likely the reason why that individual is the owner. The owner invests money or manpower to attempt to create a profit of a certain percentage.
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Article
TOP TEN REASONS WHY YOUR BOOK MARKETING STRATEGY IS NOT WORKING
The publishing business has changed dramatically in the past few years. Today, nearly anyone can publish a book it seems. Hundreds of thousands of new books hit the shelves every year. But very few people are successful at all in regards to marketing their books, with the average number of sales being around 200 over the life of the author. Marketing books is a real challenge for many people. In my work with hundreds of authors, I have identified 10 primary reasons why a book marketing strategy may fail. 1. THE BOOK AND/OR THE AUTHOR ARE INVISIBLE
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Article
Top Ten Reasons Why Your Internet Marketing Plan May Fail
1. MARKETING IN THE INTERNET ENVIRONMENT REQUIRES A DIFFERENT APPROACH If you are using methods and strategies proven to work in the real world in the past, these old school strategies will most likely not work much at all in an Internet marketing environment. Even if you are using that old marketing model perfectly, you can still fail miserably here. The old saying 'Build it and they will come' has been changed to 'Build it and they will likely ignore you'. 2. THE INTERNET HAS CHANGED MARKETING STRATEGIES FOREVERr
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Article
Top Ten Reasons Why Your Book Isn't Selling
Do you believe you are doing everything right, but feel you are still not getting the results you hope for? Listed below are 10 reasons why your book marketing plan may fail. 1. YOU (AND YOUR BOOK) MAY BE INVISIBLE Recent studies show that an extremely high percentage of buyers state that the Internet is not just a choice - it is instead the ONLY choice. Even those who intend to buy in the 'real' world often do their research on the Internet before venturing out into that real world to purchase products and services.
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Article
Book Marketing - Selling Your Work In An Internet Marketing Environment
If we can believe the numbers, somewhere around 800,000 self published books hit the market last year. Imagine this: You walk into a library. The library contains over 300 million books. 'Show me everything you have in the way of children's books,' you say to the librarian. The librarian hands you 38 million index cards. 'Oh, wait a moment,' you exclaim, 'I only have time to look at 20 or 30.'
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Favorite Quotes & Thoughts from Don McCauley
Walk outside on any clear, cloudless night. Count the total number of stars you can see from horizon to horizon. Now take that total number times 100,000. That is, without exaggeration, the number of sites competing for your client's attention in an Internet marketing environment. Even if you do everything right, this is like owning a five star restaurant that is located in a back alley off some out-of-the-way street in a universe far away. You could spend thousands, millions perhaps, trying to buy your way into your potential client's mind and never succeed. Or, you can do it the right way and achieve success without spending much at all by using free publicity as a marketing strategy.