Ed Caldwell
MS, MBTI, Whole Brain Trainer
Official Guide
Speed Reading Expert

Ed Caldwell Quick Facts
- Main Areas
- Speed Reading, Memory, Critical Thinking, Communication Skills
- Best Sellers
- Creating Powerful Focus and Concentration; The Masters Program:Dynamic Speed Reading, Memory, and Recall
- Career Focus
- Trainer, Speaker, Developer, and Author
- Affiliation
- Productive Learning Systems, Inc; ProductivElearn.com;
Ed Caldwell, founder: If those that teach are lamps unto the world, Ed Caldwell is a shining example. In the age of informatio Ed has trained tens of thousands to reach their peak performance through dynamic reading and thinking skills seminars.
Ed has a unique story. As a struggling undergraduate student, his BA took him seven years. Needing more education, Mr Caldwell enrolled in a compressed accelerated learning program one week before graduate school. Without fully grasping what he had just learned, he began applying and refining the techniques to his graduate work. They worked quite well!
Mr. Caldwell graduated Summa Cum Laude from Columbia University, becoming a product of the same learning methods he shares in his programs today. He then directed his efforts to helping others achieve outstanding results in their personal and professional lives.
At the world famous Evelyn Wood Reading Dynamics Program, Mr Caldwell was Senior Consultant and Director of Training. It was during this period that he began to perfect the art and science of Dynamic Reading. He has taught legions of sales persons, technical engineers, executive managers, assembly line workers, administrative staff, as well as CEOs of Fortune 500 companies to be more efficient and effective.
There are two key differences in his approach that no others in the field can match. First, is moving from the teacher centric model of the the past to a learner centric model - ideal for web delivery! The second key difference is the focus on comprehension. There are no other commercial programs that focus on this critical piece that is vital to the learner's success.
Excited by the emergence of web-technologies, Ed is expanding his reach through his new company, ProductivElearn.com and it's Speed Reading Tactics area, an online learning site devoted to enabling personal and professional development for busy working people to master the information they are overloaded with today.
Free Articles & Book Excerpts
Free Tips and Mini-lessons on Speed Reading
http://speedreadingtactics.com/speed_reading_newsletter.html
Forget What You Read?
http://productivelearn.com/Courses/demo/reading/dynamic_reading_demo7_14_05_.htm
Reading Comprehension is an Art Form
http://speedreadingtactics.com/articles/reading-comprehension.html
Dynamic Reading Mini Lesson
http://productivelearn.com/Courses/demo/reading/dynamic_reading_demo7_14_05_.htm
Speed Reading Tips: Can Comprehension, Memory, and Recall Work Toegether When Speed Reading?
http://www.selfgrowth.com/articles/Speed_Reading_Tips_Can_Comprehension_and_Memory_and_Recall_Work_When_Speed_Reading.html
7 Tips for Overcoming Subvocalization
http://www.selfgrowth.com/articles/Speed_Reading_Tactics_7_Tips_for_Overcoming_Sub-Vocalization.html
Overcoming the Primary Obstacle in Learning Speed Reading
http://www.selfgrowth.com/articles/Overcoming_The_Primary_Obstacle_To_Speed_Reading.html
Free Audio & Video Samples
Dynamic Speed Reading Demo
http://productivelearn.com/Courses/demo/reading/dynamic_reading_demo7_14_05_.htm
Speed Reading Without Comprehension Is Oxymoronic
http://www.selfgrowth.com/articles/Speed_Without_Reading_Is_Oxymoronic.html
Overcoming the Primary Obstacle to Speed Reading
http://www.selfgrowth.com/articles/Overcoming_The_Primary_Obstacle_To_Speed_Reading.html
Ed Caldwell Audio & Video Programs
Masters Online Program: Dynamic Speed Reading, Memory, and Recall
http://www.productivelearn.com/Eshop4-1/10Expand.asp?ProductCode=PLO-101s
Creating Powerful Focus and Concentration
http://www.productivelearn.com/Eshop4-1/10Expand.asp?ProductCode=PLA-003
The Dynamics of Effective Depth, Study, and Technical Reading
http://www.productivelearn.com/Eshop4-1/10Expand.asp?ProductCode=PLO-160
Ed Caldwell Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Speed Reading Tactics: Don't Overlook This Essential Feature to Insure Your Speed Reading Success
ou've bought into the idea that speed reading can be an essential skill for success in today's knowledge economy and academic success, or you probably would not be reading this article. These are skills you don't have now, but want to learn and master. After doing some research, you discover that there are many options of learning media you can choose from. But which one is really the best to insure your success? Your available options are: 1. Buy a book. There are a few good books out there. But, I don't know anyone who successfully mastered the skills through a book.
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Article
Speed Reading Tactics: Develop Mind Speed with Eye Speed
As a speed reading coach, I am frequently asked the question, "How can I increase my comprehension as well as my speed?" It seems that everyone gets the "speed" of the eyes part, but the comprehension, or understanding of the material is the question, or challenge for most people. The speed of the eyes is not as important as the speed of the mind's response to the print. First, all approaches to speed reading gives training in the movement of the eyes. The goal is to make the mechanical aspect of speed reading as efficient as possible. There are various approaches to accomplishing this.
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Article
Speed Reading Tactics: The Subvocalizer - The Good, The Bad, and The Ugly - Which are You?
With nearly any material you come across about speed reading, you will find some discussion about the habit of subvocalization. This habit can be defined as the process of seeing the words in print, then saying the words in your mind, hearing the words in your mind, and then it finally leads to your understanding. Nearly all who write or teach about the habit recognize it as limiting your success to speed reading and will instruct you to stop. Unfortunately, they do not teach you how to stop.
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Article
Speed Reading Tactics: 7 Simple, but Powerful Tips for Better Comprehension at High Speeds
As a speed reading coach, when I get a new learner who has been frustrated by trying to learn speed reading in the past, I frequently hear something like, "I was zipping through materials at high speeds, but I just didn't understand the material." Here are 7 simple, but powerful tips that can make the difference. 1. Understand that moving the eyes faster and more efficiently is only one piece of the process. The second most important piece to speed reading is to get your mind to respond the print. The mind's response to the print is what comprehension is all about. 2.
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Article
***Speed Reading Tactics: What Is the Best Approach to Mastering Speed Reading?
If you are just beginning to search for help in learning to speed read, you may easily become overwhelmed. With such a variety of approaches, mediums of learning, and contradictory information, it would be easy to give up learning this valuable life-long learning set of skills. Please don't give up! Mastering speed reading can change your life for the better. Here are some important things for you to consider before you start. To succeed at mastering speed reading, you need to understand that it is about training your brain, not just getting your eyes to move rapidly through the print.
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Article
***Speed Reading Tactics: Can Mastering Speed Reading Make You Smarter?
Before you make the journey in learning to become a master speed reader, answering the question in the title can go a long way to motivating you to keep practicing and mastering the art and science of speed reading. A review of academic research in this area can confuse most people.
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Article
***Speed Reading Tactics: What's Your CORE? Not Knowing Can Cost You!
Multi-tasking, multiple projects, multiple goals, multi-media pretty much describes the state of the workplace and school environments today. With all this flurry for our attention and focus, it is amazing that anything actually gets completed. With all the distractions around us, unless you know what your CORE is, you may never master speed reading, or get anything notable accomplished. Do you know what your CORE is? CORE stands for Cost of Reading Effectively. As an employee, every minute of your day can be broken down to the cost of your employment.
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Article
***Speed Reading Tactics: Mindlessness, or Mindfulness When Reading? - 5 Tips to Avoid Mindlessness***
You've decided to take up the practice of the essential success skill of speed reading. You start your practice, perhaps using a software program that helps to get your eyes moving 2-10 times faster through the print. You zip right through the reading selection and get to the end. Then, you notice that you don't have any idea what the material was about. Although this experience may be quite common in the initial phases of learning to speed read, it can often happen with traditional reading as well. Here is the key to stopping this time waster.
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Article
***Speed Reading Tactics: Exposing The Myth of Speed Pacing in Software and Electronic Programs as Speed Reading***
I recently discovered a couple of speed reading programs that are free plug-ins for electronic reading especially web-based reading. I excitedly downloaded and installed them onto my desktop machine. Unfortunately these free plug-ins were a major disappointment that built upon common a misunderstanding about speed reading.
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Article
***Speed Reading Tactics: Comprehension and the Myth of Expanding the Size of Eye Span and Word Groups***
As you begin to research and select an approach to developing your speed reading skills, you will inevitably find continuous references to the fact that untrained readers need to expand the number of words that the eyes take in with each eye stop. These stops are called fixations. In theory, the more words your eyes take in per fixation, the faster your reading becomes. Programs that focus on primarily training to increase the number of words per fixation are misguided in understanding the nature of comprehension.
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Article
Can You Increase Your Intelligence?
Can intelligence be increased? That's a radical question that has been hotly debated for well over a century. As with most "radical" questions the debate is usually centered around the lines of demarcation or differing disciplines. Historically intelligence has been measured as a factor of abstract numerical capabilities as tested by the dreaded IQ test.
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Article
What Does Selling Shoes Have to Do with Using Your Whole Brain's Thinking?
Analyzing A Whole Brain Thinker in Action What does selling shoes have to do with using your whole brain effectively? Nothing if you are merely trying to sell shoes. But if you are someone like Tony Hsieh of Zappos, selling shoes is merely the starting point of something with much greater significance and implications.All your important decision making ultimately has more significance that you normally take for granted. Important decisions carry long term consequences that are often overlooked and not discovered except in hindsight.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Speed Reading Tactics
SpeedReadingtactics- the web's only online speed reading course that comes with personalized individual coaching. We offer accelerated learning approaches to speed reading, comprehension and memory improvement, improved concentration, study skills. Audio CDs and downloads, free tips by email, articles, free mini-lesson.
Recently added
Contributor website
Speed Reading Tactics
http://www.speedreadingtactics.com
Favorite Quotes & Thoughts from Ed Caldwell
"If you can master the information, you can master the competition."
"It doesn't work, you work it."
"You can read as fast as you can think."
Contacting Ed Caldwell
Ed Caldwell
ProductivElearn, Inc.
189 Lakeshore Dr
Suite 110
Duluth, GA 30096
770-849-9611
How to get started
The best way to get started is to sign up for our free tips series at: http://speedreadingtips.com/sign-up/ which gives mini-lessons and many interactive exercises. Additionally you will be notified of free online webinars.