Eric Mulford
Free
Integrated Coaching Strategies for Small Businesses and Solo-E's Expert
Eric Mulford Quick Facts
- Main Areas
- Providing Sales/Success Coaching Through Sound Thinking
- Best Sellers
- Power Thinking! For Problem Solving Focusing the Power of Genius on Your Problems
- Career Focus
- Sales/Success Coach and Inspirational Speaker
If you want to be found by people who want to do business with you Eric can help. As a small business marketing coach Eric helps business owners with marketing messages, marketing tools, and personal development that pulls in motivated buyers. His coaching program "Building a Buyer's Guide to Your Business" is a step-by-step online guide to transform your marketing.
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Article
The One Big Thing
Every person you encounter will always have that One Big Thing that keeps them from doing whatever it is that you are trying to persuade them to. You know it is there, but you are never quite sure what it is. You know that it stands in the way of your desired result. If you only knew what it was... Understanding the One Big Thing:
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7 Essential Credibility Skills
You want the best way to penetrate the marketplace with your goods/services. Capturing the market share and making boat loads of money in the process. You hear all the hype about the latest approach to getting your message out to the masses. But there is one place that you can focus your attention that costs you nothing and yet over time will pay huge dividends. Building your credibility in the market place is the single most important marketing skill you can have. All of your marketing efforts will eventually come crashing down if you don’t have credibility in the marketplace.
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But I Thought There Was No Such Thing As A Dumb Question
A well-prepared question delivered on time will help you close sales. A dumb question (yes I actually said that) will cost you an important opportunity every time. I see this all the time. The sales rep gets a great opportunity. He wants me to see just how well he can present. Then he opens with a really dumb question. The CEO then sits there staring at him like he is a complete moron. We walk out to the parking lot and I sing "Another one bites the dust...". Examples of Dumb Questions sales people ask:
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Four Secrets to Highly Effective Marketing
Having a marketing plan is a key to the success of your business. Failing to plan can lead to the rapid failure of your business. I'm going to share with you four secrets to highly effective marketing. But first we need to understand that... Marketing is building a path to your business so that your potential buyers can find what they need and get it from you. Small businesses with an highly effective marketing plan are consistently being found by those who want to do business with them. They have learned these four secrets.
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Building Credibility As A Marketing Skill
You're looking for the best way to penetrate the marketplace with your goods/services. Capturing the market share and make boat loads of money in the process. You hear all the hype about the latest approach to getting your message out to the masses. But there is one place that you can focus your attention that costs you nothing and yet over time will pay huge dividends. Building your credibility in the market place is the single most important marketing skill you can have. All of your marketing efforts will eventually come crashing down if you don't have credibility in the marketplace.
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People Need What I Got!
You were put here on this earth for a purpose. You have chosen to fill that role as a Sales Professional. That's what you are a Sales Professional. You are the key to the American economy! You hold in your hand the power to change the world. Because nothing happens until a sale is made. Nothing. Nothing. Factories don't run. Trucks don't drive over the road. Trains don't go down the tracks. Hospitals can't service patients. Pharmacies can't dispense medications. Until a sale is made - somewhere. You are the most important component in the American economy. Without you we fail.
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The God Who Is There - The Next Generation
I'm fascinated by the things that were said almost 50 years ago and how they might apply today. Frances Schaffer always seemed to transcend time. In his book The God Who is There, I found these observations for the Latter Half of the Twentieth Century: It is my hope that this book may be useful in helping orthodox evangelicalism so that it will be a thing of strength and beauty in the second half of the twentieth century. - The full doctrinal position of historic Christianity must be clearly maintained.
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Favorite Quotes & Thoughts from Eric Mulford
"Flexibility recognizes that extraordinary achievements exist beyond ordinary solutions."
"Marketing is building a path so that people can find what they need and get it from you."
"If you have to define the term you just used, use the definition rather than the term."
"The great developments of the future exist right now in the minds who have the greatest imagination."
"Using visuals in a verbal presentation."
"Would you rather leave a brochure or leave an impression?"
"Using learning modalities to leverage sales."