Erica Catton

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The Importance Of Good Web Content For The Future Of Your Business

Working on the Internet and in the marketing and public relations industry for the last 11 years I can say that what one puts out to promote his business says everything about his reputation and the quality of his work.

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SEO Articles 101: How to Optimize an Article

Search engine optimization (SEO) is the process of ensuring your web pages are ranked high in search engines. Every search engine has a unique algorithm that determines which website to rank first. It first tries to understand the intent of the one browsing and then displays the appropriate website with relevant content. So, it is common sense for a business owner to want webpages and blogs that are loved by search engines. Importance Of Search Engine Optimization

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5 Fundamental Skills Your Content Writer Should Have

Being an effective content writer requires more than understanding the basics of grammar, punctuation and sentence structure. Content writing is an art form unto itself, and a successful writer needs to wield a wide range of skills to pen articles that are not only well written, but that will engage readers and drive search engine rankings. If you want to be satisfied with your content writer, here are five key skills he or she should possess. Proofreading

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How to Maintain a Good Reputation in Hollywood

Image is everything when you are a celebrity. Unfortunately, it takes a lot of commitment, dedication, and good work to build up a positive brand, but it only takes a few hours to demolish one completely, all thanks to the internet. Looking at the likes of Taylor Swift, Christiano Ronaldo, and others who have garnered hundreds of millions of followers, we can see a universal trend. Which is? Taking their online reputation management seriously. Here’s what we can learn from Hollywood celebrities who have succeeded in building a positive brand. Engage With Your Fans on Social Media

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Emotional Triggers: 4 Ways to Make Your Marketing More Powerful

Consumers are emotional beings. Every decision they make consist of several subconscious and conscious emotional triggers. In other words, humans use emotions rather than information when they are evaluating a particular product or service. It is, therefore, more than just a necessity to understand consumer psychology, and more specifically, your potential buyers. Doing this will help you influence their purchasing decisions effortlessly. Below are a few of the most effective emotional triggers that can tie to your marketing strategy. Happiness or Humor

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5 Keys for an Effective Social Media Marketing Strategy

To the untrained mind, social media is just a platform for sharing photos and videos, connecting with friends and being unwitty. But marketers know better – social media is a major business driver! Smart businesses are leveraging social media marketing to supercharge their marketing efforts. Compared with conventional marketing – print ads, TV and radio commercials – social media marketing is cheaper and offers better ROI.r

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4 Ways Mobile Content Consumption is Affecting Your Business

We are living in an era where we can't spend even a single minute without our Android-powered or i-enabled gadget. If you are like every other person, it might be hard for you to recall a day you last spent without using mobile technology. Since our lives are growing intermingled with social networks, it is essential that businesses adapt. You need to capture prospects where they are in order for your business to make inroads. Here are 4 ways in which mobile content consumption is affecting your business. Mobile Apps Are Taking Over Static Landing Pages

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Selling to millennials: The Ultimate Marketing Strategy

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Content Strategy: The Process of Growing Your Audience

“Strategy” is only one word, yet often neglected; it is a word that could be the difference between success and failure. The business industry is pure competition. Developing a strategy that works best on your content can lead your business to success, but it is not that easy to think of a strategy. One of the most crucial aspects for a company to achieve success is by having a well-planned content strategy. This strategy is aimed at building a deep connection between a company’s brands and its customers. Here are five tips to guide in establishing an effective content strategy.

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