Erik Luhrs

BA, CNLPP, ACECP, SL1

Free

The GURUS Selling System & Transpositional Marketing Expert

Erik Luhrs

Erik Luhrs Quick Facts

Main Areas
marketing consulting, executive coaching, sales training, professional speaking & training
Career Focus
Consultant, Trainer, Author
Affiliation
The BOSS Companies

Erik Luhrs has been called a “Sales Guru,” “Marketing Maestro” and “Sales Funnel Mr. Fix-It.”

By utilizing GURUS Selling and Transpositional Marketing, he has become a sought-after marketing and sales consultant and created profit-catapulting strategies for 100’s of businesses. He has worked with companies of all sizes, from $1MM to Fortune 500 companies like McGraw-Hill & Credit Suisse.

Erik believes that to drive up customer sales you must Align everything!

On the salesperson’s side this includes: sales management expectations, the persona sales reps create, the selection of sales training for sales skills, the cold calling and other initial sales techniques salespeople use, the sales presentation they deliver, and their skill at handling sales objections.

In this way it is much easier to align with the customer’s side which makes for more effective sales and an easier time of closing sales. This is the essence of strategic selling most sales managers want but fail to create for their direct sales teams: Alignment.

In designing the GURUS Selling System Erik studied the key methods of sales effectiveness from today’s leading sales consultants. He determined that selling techniques and closing sales techniques are useless if the salesperson has not first Aligned fully with the client’s Unique Buying Position. This is why he stresses the importance of a properly designed Marketing to Sales to CRM Experience Funnel.

Contact Erik if you are looking to:

-Differentiate yourself or your solution by creating an experience that eliminates competition

-Engage and excite real decision makers by aligning and solving their deep level pains

-Create lead generation and follow up systems that sales teams will actually use

Erik is certified in NLP, The Silva Method & Accelerated Learning. He’s been featured by Entrepreneur, Fox Business News, CNBC, BNET and others, and he is always available to give sales advice to the media.

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Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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A number of my coaching clients are small business owners. They are like the majority of small business owners in the world – They have a small business which they dream of turning into a large business…someday. During one of my recent sessions, a client pointed to several companies that had blossomed “ove ight” (really within one to two years) and were doing hundreds of millions or even billions of dollars in business in a very short time. He then asked me what I thought was the secret to their rapid success.

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I have been fortunate to have a number of mentors and coaches who help me with every facet of my business. And though I have never credited him as being one of my mentors, bits and pieces of my father’s advice play a major role in how I conduct my business. One of his favorite ditties has to do with “execution.” He likes to say that “the world is filled with ideas and plans, but execution is the key to success.” What may father means is that everyone has a ton of great ideas for starting a business, building a business, adding to a business, etc.

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Ah, the good ole days. What happened to the days when you could open up your shop and be the only butcher, baker, repairman, etc in town? The answer is “Progress.” Progress brought with it more things to do and make money at, but it also brought with a wave of non-stop competition. In this new paradigm, uniqueness is no longer an option. Also, price, service and quality are barely helpful as marketing factors. Basically, everybody’s got the same everything. So how do you differentiate yourself?

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Most people, when investing their money, will ask what their “return on investment” will be. They want to know that they will get the most interest possible by putting their money into this investment versus that investment. Obviously, this is a logical way to approach investing. Why put your money into an investment with a 6% ROI when you can invest in something else with a 35% ROI? Yes, money is a valuable item in today’s world, and you should take great care when investing it. Yet, money is an item that can be recreated when it is lost.

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Over the years I have worked with thousands of people in my various roles of Author, Consultant, Coach, Speaker and Trainer. Virtually all of the people I have met over the years have used products and services in an effort to help them improve their lives and businesses. When I ask them about what they used and why they used it, I am, more often than not, met with an answer like this: ‘Well, I wanted to start a business, so I used a (product/service) to help me with that.

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