Erin Ferree
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The 3 Kinds Of Confusing Brands And What To Do About Them
“What do you do?” Such an innocent and curious question! And in the small business world, it’s where so many conversations go horribly wrong. As the other person starts to answer, a funny thing happens. The conversation starts spinning out of control. Maybe they’re talking too much. Maybe they don’t really know how to answer. Or perhaps they decide, on the spot, to make up and “try out” a new reply they’ve never given before. In any case, the person who asked the question in the first place goes from curious to confused, and starts looking, desperately, for the door.
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Do This "One Thing" For Website Success
If the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever is most important on your website. It's easier for you to do "One Thing" well. Trying to write copy, design a marketing strategy and create a business strategy around way too many things is a lot of work - and if you're doing too many things, you can't do any of them as well as they need to be done.
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Inciting or Inviting? Why Most Marketing Doesn't Work
Sometimes one little letter makes all the difference. This is a story about a typo. A simple typing mistake, that's so wonderful - I have tears of gratitude in my eyes from the relief it's brought. Let me explain... it's all about the difference between inciting and inviting. I've been trying to be "A Marketer" for years. Instead of being a design innovator, a creative thinker, a break-the-mold genius like I'd set out to be when I started in on this business extravaganza; I thought I had to market and convince people to do business with me.
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3 Ideas To Ick-Proof Your Brand
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn't want your mother or your mentor to see? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the feel and the experience of doing business with you. Does it look like a mess? Is your design all over the place? Have you outgrown them and become more sophisticated and evolved?
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Is Your Brand Effective, Or Just Pretty To Look At?
Do you want your brand to be a work of art? If so, stop right there. This is where small business owners get mixed up in the branding process. They mistake brand design for art. It’s an easy mistake – you’re paying someone to draw things for you, right? That’s art… right? Better yet, it’s commissioned art – and there’s a decent chance that this is the very first time that you’ve commissioned anyone to create art for you. Let’s set the record straight, once and for all. Brand design is not art. You are not commissioning a masterpiece.
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7 Rules For Designing A Strong, Substantial and Successful Brand
If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules:
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What Does Brand Clarity Feel Like?
How do you know when you’ve FINALLY got brand clarity? After all, your business vision has always made total sense – in your head. And then you tell people about it… you’re very excited… but then the craziness starts. * You get that confused face in return. You know the one I’m talking about. The one that says… “What on EARTH are you talking about? I’m trying to keep up with you… but I was totally unprepared for this conversation. And the bar over there looks increasingly tempting…”
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The 7 Secrets To Creating A Fashionable Brand!
If you’ve ever been confused about branding your small business, here’s a simple way to think about it: Branding Is Your Business’s Fashion Statement. Here’s how branding is like fashion: When you’re picking out a fashionable outfit for a night out on the town, th ere are several angles to consider, like: 1. Your fashion style. Do you consider yourself a sporty dresser, vintage, a bohemian, urban, or a little bit rock and roll? A trendsetter or more classic style? Your central fashion theme figures into your wardrobe.
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Keeping Your Best Clients In The Loop When You Launch a New Brand
You’ve decided that you need to rebrand your business. You draw up a launch plan, design your logo, marketing pieces and website, write your copy, and get all of your business paperwork filed. You work on it in secret for months, so that you can roll everything out at once and make a big splash.Finally, it’s launch day! You send out some emails and start forwarding your old website to the new one. And then the emails and phone calls start coming in… but not all of them are congratulatory…
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Harness the Power of Depth In Your Brand
There's a common misconception in the small business world that looks like this: Brand = Logo That's simply not the case--a brand is so much more! If you think your brand is the same thing as your logo, then you're missing out on your chance to harness most of your brand's power. Here are the 5 powerful parts of your brand:
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How Creating A Brand Plan Will Make You Proud
Does your brand ever feel like your stuff's all over the place? Do you have design shame, because you know your brand doesn't look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what people would think of your website if they Googled you? That's what it's like when your brand is chaotic and out of control. You feel scattered, ashamed and hesitant to market. Your potential clients see the train-wreck that is your brand and move on to work with someone else. Your business and your bottom line suffer.
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What I Learned About Branding On My Summer Vacation
I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore, we overheard a little boy talking to his mom: “Those guys on the outside are on money. But who are the other two?”
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