Fred Haley
Distringuished Toastmaster (DTM); Certified Coach, John Maxwell Program
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Articles by this expert
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TOASTMASTERS DOES NOT WANT YOU TO BE A GREAT SPEAKER!
Toastmasters does not want you to be a great speaker. That’s right. Toastmasters does not want you to be a great speaker. I know what you are screaming. “That’s ludicrous,” you say. “Doesn’t Toastmasters have a ‘World Champion of Public Speaking’ every year?” Yes. It is always good to have role models. “Don’t we have the Competent Communicator manual to make us great speakers? We work on vocabulary, gestures, eye contact, and even visual aids.” It is good to have training.
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WHAT RADIO STATION IS YOUR AUDIENCE LISTENING TO?
What radio station do you listen to? If you are the speaker, frankly it does not matter. However, as the speaker, you must know what your audience is listening to. Everyone in your audience is listening to the same station. They all may be listening to a different program, but all are tuned to the same station. Your speech must be playing on that station. Your message must be broadcast directly on each of those programs. What station can be uniquely programmed individually to all your listeners? Welcome to WIIFM, the “What’s In It For Me” station.
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WHERE IS YOUR SALES PITCH?
My friend, I enjoyed your last speech. You were poised and confident. Your voice, gestures and eye contact were great. I clearly understood your message. You made good points. They led to a reasonable conclusion. However, as I was listening, I started wondering - so what? Why does it matter to me? Your speech was not playing on my radio station – WIIFM, the "What's In It For Me" station. What was wrong? I was waiting for your “Sales Pitch.” WE DON’T KNOW WHAT WE WANT!r
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RESOLUTIONS TO “HAVE FUN DOING IT!”
Are you making any Resolutions for 2012? Have you set personal improvement goals for the new year? You should. If you ask any club officers for suggestions, they will have several standard recommendations: earn your next communications award; earn your next leadership award; recruit more members; become a club officer and go to officer training. Of course they would. These are very good challenges. They help you to improve. They take some effort to accomplish. They also will help your club to earn points towards becoming a “President’s Distinguished club.”
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EVERY SUCCESSFUL RESOLUTION HAS A PLAN
Last week we talked about New Year’s Resolutions. Have you made yours? I proposed three distinctive goals for 2012: 1. Start a Writer’s journal: 2. Be a Member Guide: 3. Compete in a Contest: Of course, now you are wondering – HOW? What do you need to do to next? Excellent questions. You recognize that New Year’s resolutions fail because we set goals, but never come up with plans to accomplish them. Without a plan, a goal is just a wish. This week we will talk about the steps that you will take to make your resolutions happen. Get ready.
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DOES YOUR SPEECH HAVE “EMOTIONAL RESONANCE”
“Emotional Resonance.” Those words ring loudly in my head, even three years after hearing them in a Toastmasters’ context. This is what happened:
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A SIMPLE FORMULA FOR YOUR NEXT SPEECH
I have discovered a new formula for my speeches and articles. It is a simple, realistic and neat recipe. It does not require me to change my main points. I still apply everything I learned in Toastmasters. The difference – I get attentive listeners who “buy-in” to my message. It will work for you, too!
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TABLE TOPICS AS A LEARNING ENVIRONMENT
I just got back from my Toastmasters’ club meeting. We had so much fun that I had to share with you the experience and the lessons we learned. As background, there were only eleven of us there, including three guests at this Saturday morning meeting, the beginning of a beautiful, sunny, “Chamber of Commerce” Florida day. Why we chose to be cooped up in a library meeting room for ninety minutes is a mystery, except that we felt we had made a commitment to each other, and expected to learn a little more about speaking in public.
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RECRUIT MORE CLUB MEMBERS WITH VALUE-ADDED MEMBERSHIP MARKETING
(Written for Toastmasters, but applicable to all local clubs in civic and service organizations.) “But Wait. There’s More!” Our excitement and anticipation would peak every time we heard those four simple words by the late TV pitchma Billy Mays. We knew what would come next. More products (“not one, but two”), bonus products (“you also get”), free shipping or other amazing offers that left us wondering not only how could they make a profit, but also how could we turn it down! Of course, this was followed by the caveat, “for a limited time” and “Order Now.”r
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SPEECHES THAT MAKE THEM SAY, “HMMM”
It seems like the most asked question for a public speaker is, “What should I talk about for my next speech?” When you ask for help, everybody says, “Talk about what you know.” What does that mean? You think, “What do I know that would interest anyone? I don’t know enough about anything that an audience would want to hear. Everyone else knows so much more than me.” You want to proclaim some solution to their problems. You want to help your audience with the answer to their problems. You want them to respect and admire you. Then you think, “Who would listen to what I have to say?”r
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LESSONS FROM HOW I WAS BO
Do you remember how you were born? I do. I learned some important lessons. You should know them. THE BEGINNING I was conceived in the Summer 1998. I had given a presentation at a Board meeting that morning. Later, my boss invited me into his office. He said, “Fred. You need Toastmasters.” ME? I gave a great presentation. “No,” he said. “Your voice is quiet and monotone. Your hands flail. You say “um” at least once each sentence.” That was a surprise. I never had that sort of feedback before. I had my instructions. I didn’t like it, but he was the boss.
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FIND YOUR PARADE
I went to the Gator Bowl parade (Jacksonville FL) last year. I am not a big fan of parades. But my niece and her high school band from Georgia were in it. And my sister and family stayed with me. So, it became a family adventure. The parade was lead by the Grand Marshal - a lady in the back of a big car, demonstrating her perfect Queen Mary wave. Right behind her were two local politicians in their own cars, hands flailing as they rapidly turned from side to side. They seemed to know everybody, and made sure everyone saw them.
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Contacting Fred Haley
Contact Fred at: Fred@ToastMentor.com or by phone at: 904.683.1203.