Ian Brodie

I help lawyers, consultants, accountants and other professionals to attract more clients and win more new business.

I’ve been helping some of the world’s leading organisations rnwith their marketing and sales challenges for over 16 years.

More importantly, I’ve “walked the talk” and sold rnmulti-million dollar consulting engagements across multiple countries rnand cultures.

But in truth, I’m far from a natural salesperson –in fact it was something of a nasty surprise to me when I realised early on in my career that in order to progress and do the kind of work I was interested in, I would need to sell.

But through study, experience, and having some of the best “rainmakers” in the field as my mentors, I’ve learned what it rntakes for even the most reluctant of professionals to become highly rneffective at marketing and sales – and that’s what I teach my clients.

My experience has taught me that no two client situations are exactly alike – and that “canned” or pre-prepared solutions rnsimply don’t work. When I work with clients I take time to truly rnunderstand their issues and challenges and partner with them to develop rnsolutions and programmes exactly tailored to their specific needs.

In that way we ensure not only that the concepts and rnsolutions will work for them – but also that they will be taken on board enthusiastically and fully adopted by their teams. Without rneffective implementation, the greatest ideas in the world won’t bring rnany improvements – so I ensure we get full buy-in to deliver the rnbottom-line and intangible benefits my clients are looking for.

In recent years I’ve been interviewed on industry and rnbusiness issues by the BBC and Business Week magazine.

I write a regular blog (Get Clients) on marketing and sales for professionals. I am rnalso the editor of Rainmaker Resources – the rnleading internet portal for partners, businesses developers and rnmarketers in Professional Service Firms – featuring reviews, feeds and rnlinks to the leading Professional Services business development rnresources on the web. I also run the Rainmaker Network – the Linkedin Group for professional service business developers.