Jamie Sene
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Basics For Designing a Google Text Ad
Many people try to generate leads and sales via Google AdWords and fail. But a great many others are very successful. While there can be endless reasons for failure, there are some commonalities that all successful text ads have-if you violate these basics you are going to have a harder time succeeding. Below are some easy to follow guidelines you should follow when creating your text ad:
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A Salesperson’s Philosophy
As a consumer do you prefer to buy (purchase, acquire, invest, etc.) or to be sold? Most people prefer to make the self-determined decision to make a purchase and usually equate the concept of “being sold” to the category of being tricked, coerced, bamboozled or “forced to buy against their better judgment”.
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