Jennifer Guter

Article

Workin' for a Livin'

I recently spotted a billboard which has a message which encapsulates a great concept, it said, "Hey, I'm workin' here, I've got businesses to support. --Billboard." The idea is your printing, advertising, etc. really needs to work hard to amplify your success - that is it's job. (Sometimes graphic designers forget this, it is easy as an artist to get caught up in creating "artsy stuff".

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