J.Norman Sussman
J.Norman Sussman Quick Facts
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Confidence Is a Catalyst for Success
Ever since I read the book "Think and Grow Rich," by Napoleon Hill, I've been fascinated with the idea that an invisible energy called "thought" can have such a profound impact on our happiness, financial circumstances, and the ability to attract desirable conditions and people into our lives. My knowledge and interest in the topic was further fueled by personal development authors, such as Wayne Dyer, Tony Robbins, Esther and Jerry Hicks, Deepak Chopra, Eckhart Tolle, Joseph
February 3, 2016
Article
5 Ways to Improve Your Bottom-Line Marketing Results
Undeniable fact: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your marketing program should be developing and using your interpersonal communication skills. If you allow yourself to be shy or antisocial (and we all have those rare moments), then you're undermining your success and creating a severe competitive and financial disadvantage. The other extreme, of course, is coming on too strong. If you're alwa
February 4, 2011
Article
The Mental Process of Achieving Financial and Personal Success
The Mental Process of Achieving Financial and Personal SuccessnCopyright © 2007 Joel SussmannnThe amazing paradox of success is that everybody knows the âsecretâ of how to achieve it, but few are willing to apply the principles that virtually guarantee the attainment of almost anything you want. Itâs no mystery that if you identify a goal, write down a plan for reaching it, and follow that plan with persistence, determination, and focus, you stand a good chance of real
June 30, 2007
Article
Positive Thinking and Effective Marketing Go Hand in Hand
Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesnât approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then itâs like embarking on schooner race with no wind in your sails. Youâll have no momentum or direction, and the competition is guaranteed to overtake you.nnAttitude has an insidious way of infiltrating everything we do; and it can lift us
June 9, 2006
Article
Get a Competitive Marketing Edge with These Public Relations Tactics
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community. nnAdvertising is the obvious approach to self-promotion, so a lot of the competition is doing it. Generating free or inexpensive publicity through press releases and media relat
March 27, 2006
Article
Two Steps to Improving Your Marketing Success
Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertisingidea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails. nnThe first step involves creating a rough draft of yourmarketing message, while emphasizing the strong points and best attributes of your product or service. Your messag
January 23, 2004
Article
Three Sales and Marketing Tools to Boost Profits
http://www.marketingsurvivalkit.comnnThe quality of your life, whether you're talking about your professional or personal life, is determined by habits. Success is often the result of simply doing the right things over and over again. In sales and marketing, consistency is one of the most important facets of business survival, and it can make or break you, depending on the nature and quality of your habits.nnFor example, do you make it a top priority to devote a portion of ev
February 14, 2003
Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Marketing Survival Kit
Marketing Survival Kit features small business marketing tools, strategies, and articles designed to help entrepreneurs generate more leads and cultivate business relationships.
November 6, 2013
Website
Marketing Mindset
Marketing Mindset is a new blog that examines how a positive attitude can increase the effectiveness of small business marketing campaigns.
November 6, 2013