Joan Friedlander
- Graduate, Corporate Coach U. BA, Psychology, UC Berkeley
Free
Author, Workshop Leader, Resiliency Coach Expert

Joan Friedlander Quick Facts
- Main Areas
- Working with creative, independent entrepreneurs to build a business/life that works for them, to see themselves as enough and to give voice to their dreams.
- Best Sellers
- Women, Work and Autoimmune Disease; The Master Calendar Solution workbook, Delegation Planning Kit
- Career Focus
- Entrepreneur, Coach, Author, Workshop Facilitator
- Affiliation
- Green America Volunteer and supporter, International Coach Federation, Orange County Chapter, Past President
Joan has spent the last 12 years developing programs for and coaching independent entrepreneurs and business professionals in a wide range of industries and professions. Many of her clients have needed to address health and family challenges that command at least as much attention as their businesses requires.
She has written 2 books that offer encouragement and guidance to career-minded women and independent entrepreneurs who have been impacted by a significant illness. Her first, Women, Work and Autoimmune Disease (Demos Health, 2008) was written with chronic illness coach, Rosalind Joffe, about what it takes to stay on the career track when dealing with an autoimmune disease (such as Lupus, Multiple Sclerosis, Crohn's Disease, etc.). Her second, Business from Bed: 6-Step Plan to Keep Yourself Working after a Health Crisis, is a solo venture and is due out in January 2013.This book focuses primarily on the issues that face men and women in business for themselves.
Both books - and Joan's coaching work - are heavily influenced by her own experiences dealing with the intermittant, often painful symptoms associated with Crohn's Disease, an adventure that started 20 years ago.
When Joan was derailed from her career at age 36 after a sudden flare up of intestinal distress changed the course of her life, her sensitivity to the challenges associated with managing multiple, often conflicting and confusing priorities was born. Happily, after 14 years of trial and trial and error, she was able to “put her symptoms into remission.” If you are interested in reading more about Joan's work, check out Joa Friedlander.com.
Joan Friedlander Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
5 Steps of Effective Delegation
No matter how much you may "know" you should delegate, you may find yourself squaring off with a high degree of resistance. It may be your biggest challenge of all; trusting someone else to get the job done as well as you think you do, and taking the time to train them to do so.
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5 Negotiating Mistakes
"You've been in business for a few years (or 20) and have earned a certain degree of respect from your customers and colleagues. While some people struggle, getting new business is as easy for you as breathing. Yet you sometimes find yourself beholden to clients and customers that make your life miserable. No matter how methodical and professional you are in your work, or how much you plan, you sometimes find yourself at the mercy of their ineptitude. How does this happen? Can you predict it ahead of time?
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Article
5 Important Steps to Build an Effective Follow-Up System
According to a study by Dartnell and McGraw Hill: - 80% of all sales are made only after 5 or more contacts. - 48% of all sales people give up after the 1st contact. 25% after the 2nd contact, and 17% after the 3rd or 4th contact. - In other words, 90% of the sales people give up before 80% of the sales are going to be made. Clearly, the follow-up stage in marketing is the most neglected and misunderstood stage in the marketing process.
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Article
Priorities Are Out!
January is filled with possibility and opportunity. Networking organizations are kicking into high gear with their new boards, and so are you. You're ready to take on the planet! Entrepreneur, beware. Your fabulous intentions could soon be derailed if you are not diligent about what you agree to do. Meet Ms. Entrepreneur. She has 8 projects she could spend time on each and every week, but she only has time for 5. The phone rings and someone else has a request for service. It pains her to say no. To make matters worse… 1. She loves her clients and the work she does. 2.
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Article
Productivity and the Rubber Band Effect
What, you might ask, is "the rubber band effect?" It's a bit like the yo-yo effect, but rather than describing fluctuations in results it describes the expansion and contraction of your capacity to deliver. It describes tension: not enough, too much and just right. Picture a rubber band for a moment. With very little tension it sits there doing nothing, lying on your desktop somewhat formless and lifeless. Most of us would say it's not very useful in this state, but we might be wrong. Perhaps the rubber band at rest can be equated to the (rare) moments of quiet calm, of meditation.
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Article
Busyness is Not a Long-Term Health Plan
"I'm really busy right now, but it's a good busy." I heard theseexact words quite a few times the first few weeks of the year.Every time I heard someone say it, it made me wonder what thatreally means. When I heard it from one person after another, Ibecame quite curious. Although I knew that I ...
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Article
BELIEF MANAGEMENT - THE MISSING INGREDIENT?
"Joan, I'm working so hard and I'm not getting anything done!" Ihave heard some version of this cry of frustration by many anentrepreneur. It's a common complaint voiced by those of use whosought the freedom to have complete authority over ourschedules, only to find ourselves unwittingly ...
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Contacting Joan Friedlander
Choose from one of the links below to get on Joan’s schedule and avoid the back and forth of endless email exchanges. We use TimeDriver to help streamline appointments. When you choose your time, Joan will be notified of your request and the appointment will be dropped in her calendar – and yours. No muss, no fuss.
- To schedule a 30 to 45-minute coaching interview click here.
- To set up a 15-minute call to ask Joan a question about one of her programs or services, or just to talk to her about something you’re working on click here.
If you prefer, you may call Joan’s office phone directly at (703) 536-5422, or fill in the contact form below. You can send an email to “joan at lifeworkpartners dot com.”