Joey Barker
BBA, Marketing
Free
Digital Marketing & Copywriting Expert
Joey Barker Quick Facts
- Main Areas
- Digital Marketing | Copywriting | Content Strategy | Project Management | Search Engine Campaigns | Organic SEO | Social Media
- Career Focus
- Creative Director, Writer, Speaker, Entrepreneur
- Affiliation
- ServiceMaster, Caesars Entertainment
Marketing, at heart, is all about connections. And that's my sweet spot: ideas that connect brands to the people.
Well-versed in both client and agency schools of thought, I balance analysis and insight to create passionate brand experiences – with profitable results.
• Directed all promotions for the 2011 World Series of Poker Circuit Event , driving a 75% increase in player traffic and $1.6MM in surplus revenue
• Crafted a strategy to promote regional jackpot winners at Harrah’s, Horseshoe, and Tunica Roadhouse Casinos - 5% average increase in overall traffic in 2010
• Led creative and wrote scripts for online demos introducing Trustmark Bank’s mobile browser and smartphone applications - boosting online account openings nearly 20%
• Represented COMP Performance Group at Hot Rod Magazine’s 2009 Power Tour; held broadcast interviews and product giveaways – improving brand reputation and loyalty, with up to $25K in surplus revenue each day
• Promoted 2008 Peabody Rooftop parties with an interactive campaign that fused party themes, social media, a contest microsite - significantly increased turnout and revenue (as high as 500%) each week
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
10 Usability Secrets Every Digital Marketer Should Know
You're precious website. You know it's got to be right to attract, and retain, the users you want. You’ve slaved over it, carefully crafting the content, navigation, design, and flow of the site. You finally hit “publish,” and what happens? Nobody visits it. Or, worse - people visit, but drop off as quickly as they arrive. No comments, no tweets, no sharing on Facebook.
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B-Commerce: The Art of Creating a Magnetic User Experience
I’m going to tell you a secret about eCommerce. No existing e-Comm platform can virtualize the invaluable floor-walker. You've no doubt encountered this retail pro. She's the sharp-eyed sales linchpin who sizes up a customer and what they are after. Recently after prolonged haggling, I recall a dealer asking me... "What will it take for you to walk out of here today with this new car?" Faced with an opportunity to take my measure, he knew I disliked being "sold" anything, and was smart enough to toss it in my court to give me a sense of control over the next offer.
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Mobile Apps Are in! On your Mark...Get Set...Stop!
Outline a Mobile Gameplan before Jumping the Gun on Apps Welcome to the 2012 Tour de Change! As we enter a new stage in the race to innovate, the routes have again changed. And unlike the courses of marketing Grand Prix ending just a little over a decade ago, this new race features routes that change on the fly, and continue to expand - giving no time to rest between stages or even build a lead at any point.
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Beware the clients who want to "think outside the box”
Most of them...don't. Particularly the ones who make this claim right out of the gate. In reality, the vast majority of business owners and executives want to do the same things in their box, with better results. An even worse scenario, they want to pull their already clutter-bound, robotic promotional content into a new medium – like Groupon (the new big “thing” for corporate marketers).
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The 7 Deadly Sins of Digital Content
The evolution of media hasn't changed anything. The last decade has given way to a new landscape of communication. With it, great digital minds have showed us the path to success. Increasingly narrow is that path. Relationships, permission marketing, simplicity, two way conversation, brand stories. Martyrs, all of them. No wonder people are skeptical of brand communications. Much of our industry is evil, with many businesses still committing the same old-school sins that gave us this rep. None more deadly to a brand than these seven. 1. LUST: The eNews-liar
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A "Top Chef" Lesson that All Brands Should Lea
If you love good food, you probably know Anthony Bourdain. Even if you've never met him. In television and in his literature, Chef Bourdain is one of the most outspoken individuals in culinary history. He's very open with his disdain for competing chef personalities, as well as his love for others. He has, at times, been profane and used sexual references liberally. And in his uniqueness, I respect the man.
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It's Time to "Tee Up" on Your Digital Experience
At this very moment, the biggest, most legendary ad agency in your city... is losing clients. And their biggest client, losing its lion's share. Brands that once ruled the galaxy...are now light years behind the pace. With teams made up of world-class aces in each discipline, how did this happen? Conventional wisdom might suggest that this is a fluke. That these brands should be thriving.
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Favorite Quotes & Thoughts from Joey Barker
"If Thomas Edison had used a focus group he would have just invented a bigger candle." -from The Brand Show episode "The Science of Branding"
"Great wisdom not applied to action and behavior is meaningless data." -Peter Drucker
"Advertising is a tax for having an unremarkable product." -Robert Stephens, Founder of the Geek Squad.
"Customers can't always tell you what they want, but they can always tell you what's wrong." -Carly Fiona on the Entrepreneurial Thought Leaders podcast
"If you want to understand how a lion hunts don't go to the zoo. Go to the jungle." -Jim Stengel CMO of P&G
"The purest treasure mortal times can afford is a spotless reputation." -William Shakespeare
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." -Charles Darwin