John VanOoyen
Certified Independent Marketing Advisor (IMA)
Free
Small Business Marketing Consultant Expert
John VanOoyen Quick Facts
- Main Areas
- Internet Marketing for Local Businesses
- Career Focus
- Internet marketing Consultant
- Affiliation
- Dot Dom Secrets
John VanOoyen is an Internet Marketing Consultant and owner of Essential Web Media, a Sacramento area area based web marketing firm. John specializes in creating or augmenting the web presence of small businesses.
This is accomplished through organic search engine optimization (SEO), using both onsite and offsite techniques. Other weapons include Google Maps optimization, article marketing, press releases, social marketing and many more.
Review these statistics, and decide if your business needs an online presence:
- There were 5,981,044 searches on Google just in February 2010 (The Nielson Company)
- 70 percent of online searchers will use local search to find offline businesses. (Kelsey Group)
- 73% of activity online is in one way or another "related to local content" (Google)
- 97% of Internet users in the U.S. gather shopping information online, and 51% "Shop Online then Purchase Offline" (NPD Group)
With the diminishing returns of phone book advertising, a stong internet presence for local businesses is more important than ever.
Our techniques will make you the local expert for your business type in your local area.
Essential Web Media
"Marketing like your business depends on it..."
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Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Marketing Your Small Business With 5 Low Cost Techniques
It is quite easy to spend thousands of dollars advertising your business. But you can market your business without spending a fortune. In marketing, expensive is not always best. A good example is advertising in the Yellow Pages. It is very expensive, and for listings that may be no more valuable than a door stop. What happens if your business moves, changes phone numbers or adds services? That listing is locked in for a year! So what do you do? Intelligent small business marketers are using the internet. An online business presence is absolutely essential to compete today. Why?
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Article
Internet Marketing For Small Business
Marketing can be extremely challenging for small business owners, especially in a tough economy. But marketing your business online can be a rewarding and less expensive alte ative to traditional advertising. An online marketing campaign will help you find, engage and inform customers while tracking results in a way that can’t be matched offline.
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Favorite Quotes & Thoughts from John VanOoyen
- "The clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him."
- Sun Tzu
- "Marketing is War"