Karen Saunders
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Article
Self-Publishers: Use GoodReads to Promote Your Book to Your Target Market
GoodReads is a like an online book club or a social media network for people who like to read books. Amazon owns GoodReads, so if you buy a Kindle and you open a GoodReads account you can synchronize your Kindle with GoodReads. It will offer recommendations of books to read based on your past reading history and how you rate books. GoodReads Author Program This free program is great way for authors to reach their target market. Readers may add your book to their recommended
May 17, 2015
Article
7 Steps to Create a Powerful Brand and a Website that Delivers
Here are the Details of Our 7-Step Brand, Marketing and Website System Are you a new speaker, author, or consultant? Perhaps you’ve been in business for a while but want to raise your presence in the marketplace. We can guide you through the process of branding and marketing your business online. Our experienced team of branding experts, graphic designers, copywriters, website designers, programmers, and search engine specialists will create a dynamic brand and powerful web
May 17, 2015
Article
What’s the Difference Between Content Editing, Copy Editing and Proofreading?
Smart self-publishers have their manuscripts edited and proofread by professionals. To meet this need, we offer an assortment of editorial services, from content editing to proofreading. Our award-winning team of editors and proofreaders specializes in a wide range of genres with a variety of skill sets in both fiction and non-fiction. It’s so important to find the right fit for each client, and we feel it is our responsibility to educate our clients about the different types
May 17, 2015
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Turn Page Turners Into Buyers With Great Page Layouts
Itâs more than a collection of words on pages. Itâs your book. Your baby. But will other people find out about its greatness? Well, that depends. What do your pages look like? nnnThis is where page layout comes in to play. You can have the most riveting, meaningful, Nobel prize-worthy masterpiece on the block, but it will be very lonely on those bookshelves if no one wants to buy it. nnnHereâs how John Q. Citizen shops for a book. He saunters in to his favorite bookshop
September 1, 2007
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One-Sheet Says It All
Theyâre the workhorses of any marketing program. They hit the streets for you, and theyâve got muscle. Everything you want someone to know about your expertise and services â all in one place. So if you donât have one⦠youâve got to get one! nnPicture this. You take the time to get involved in various networking groups â or maybe you do some cold calling â or maybe you happen to meet someone who may have a genuine need for a person just like you. So now what?
July 30, 2007
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How To Make Your First Impression Last Part 2
In Part 1 of my âFirst Impression Lastâ story, I told you about my quest to find a contractor to landscape my backyard⦠and the trouble I had figuring out whoâs who with the generic batch of business cards I brought home from the local home show! I finally did get in touch with the right person for the job, but it was almost like finding a needle in a haystack. It shouldnât be that hard to figure out what your specialty or niche is. nnnI was at a Chamber of Commerce
July 30, 2007
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How To Make Your First Impression Last Part 1
Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasnât interested in all that. I was on a mission. I needed a landscaping contractor to take my dismal, ordinary backyard and turn it into Fantasy Island. Not too much to ask, right? nnI was prepared to spend all day, if necessary, talking with every last landscaping contractor there in order to find someone to make my dream come t
July 9, 2007
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Advertising and Color
Whatâs the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it â and their feeling about your business begins. So itâs a good idea to take some time to find out what colors mean â and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Hereâs how using certain colors will help you attract a specific target market and evo
July 9, 2007
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5 Fantastic Ways to Add Fun to Your Flyers â Part 2
What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers donât get lost in the shuffle, Iâm going to show you the second 5 of 10 techniques that professional designers use to make flyers âflyâ.nn1. STAY AWAY FROM ALL CAPS. Theyâre hard to read! Instead, use bold type for your titles and
June 25, 2007
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5 Fantastic Ways to Add Fun to Your Flyers â Part 1
What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers donât get lost in the shuffle, Iâm going to show you the first 5 of 10 techniques that professional designers use to make flyers âflyâ:nn1. Itâs all about the headline. Whatâs in a headline? Itâs the first thing your prospects
June 25, 2007
Article
From Logo to Legend- In 10 Simple Steps
Think of any large company, and Iâll bet you can picture its logo. It seems like they must have been born with it, but they werenât. Every logo had to start somewhere. And you can start building recognition right now that will continue for years when you create a strong visual brand.nnnA good logo will be visually captivating, and will tell people what your company does and what it stands for. And then you can carry that logo onto just about everything that leaves your of
April 25, 2007