Kenneth Vogt
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Serial and Parallel Entrepreneur Expert

Kenneth Vogt Quick Facts
- Main Areas
- Entrepreneurship, Start Ups
- Career Focus
- Author, Speaker, Mentor
I’m Kenneth Vogt and I’m the founder of Vera Claritas. (That means “True Clarity” in Latin. Erudite, hey?)
I pulse out life-sustaining entrepreneurism like a brilliant laser beam of love. As “The Clarity Guy” I bring focus and simplicity to the grand notion that businesses big and small can and must transform the world.
I am a man who has “been there, done that”:
- I had a stodgy title at a traditional company (controller for a manufacturer).
- I had a sexy title at a splashy company (Principal Solutions Architect for a fabulously successful dot com).
- But mostly I have been an entrepreneur for over 30 years.
I created one of the first e-commerce web sites for a Fortune 500 company way back in 1997 and I’ve ridden the internet ever since. Having worked in entrepreneurial enterprises large and small, I have experienced what it takes to create, run and even recreate life-sustaining businesses.
I have lived and worked all over the US, Europe, and most recently Mexico. I speak several languages poorly (Spanish, Hindi, Punjabi) and English quite well.
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Article
Now For Some Math You Thought You'd Never Use
"To myself I am only a child playing on the beach, while vast oceans of truth lie undiscovered before me." ~Isaac Newton "Calculus" is a label we might use to signify impenetrable mathematics, egghead stuff that only nerdy professor types can understand, let alone use. No longer.
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Why Communication Fails and How to Fix It
"Think like a wise man but communicate in the language of the people." ~William Butler Yeats
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What You Don't Say Still Gets Heard
"Heard melodies are sweet, but those unheard are sweeter." ~John Keats
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Past Performance Does Not Guarantee Future Results
"Every saint has a past and every sinner has a future." ~Oscar Wilde
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Are the Words You Choose Driving People Away?
"Marketing is too important to be left to the marketing department." ~David Packard, cofounder of Hewlett-Packard Company I remember as a child when the biggest brands looked and sounded like this: "New! IMPROVED! BUY! NOW!" Their words shouted figuratively and their announcers shouted literally.
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Escape the Trap of Reason
"Man is the only kind of varmint that sets his own trap, baits it, then steps in it." ~John Steinbeck
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I Knew I Should Have Paid Attention In English Class
"People were always the limiters of happiness except for the very few that were as good as spring itself." ~Ernest Hemingway Do you remember sitting in school thinking, "When am I ever going to use this stuff in the real world?" I am about to vindicate your 8th grade English teacher. That's right, there is finally a reason to know the difference between an adjective and a noun.
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You May Not Be Who You Think You Are
"Can you see the real me, can ya? CAN YA?" ~Roger Daltrey (The Who) You Are Not Your Job
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Favorite Quotes & Thoughts from Kenneth Vogt
"Every saint has a past, and every sinner has a future." ~Oscar Wilde