Lisa Manyon
Free
Business Marketing Architect -- content and copywriting strategy Expert
Lisa Manyon Quick Facts
- Main Areas
- Articles, Advertising, Marketing and Copywriting
- Career Focus
- Copywriting and Marketing Strategies
- Affiliation
- Write On ~ Creative Writing Services, LLC, Evolutionary Business Council, Women Speakers Association and The Cloud Appreciation Society
Lisa Manyon is “The Business Marketing Architect.” and creator of the NEW marketing and copywriting model for success, a simple 3-step “Challenge. Solution. Invitation.™” formula to create marketing messages with integrity as featured in Inc. Magazine and #1 Bestselling books Wonder Women and Engage. This approach is an alte ative to the standard problem, agitate, and solve copywriting formula that pokes at pain points, manipulates emotions, and often perpetuates buyer’s remorse. Lisa focuses on your big vision, building relationships and reverse engineers your most powerful solution into profitable revenue streams with copywriting and content strategies (known to help produce million dollar results). Recipient of the People’s Choice Award at the 29th Califo ia Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking engagements, copy projects and consulting. She offers a FREE Copywriting Action Plan on her award-winning blog here www.writeoncreative.com
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Lisa Manyon Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
The Long & Short of It -- Long Copy Versus Short Copy
Copy (the written part of any marketing material) is the secret to sales success. So, is long copy or short copy more effective? The answer is both are effective when well written. Publishers Clearinghouse wouldn't send out long sales letters if they didn't work and coincidentally, newspapers wouldn't sell small space ads if no results were seen.
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5 Double Readership Path Techniques to Increase The Effectiveness of Your Copy
Not everyone reads long copy and that's why there are double readership paths. I'm guessing you already know this...but just in case, copy (the written part of any marketing material) is the secret to sales success. Have you ever noticed the formatting on long direct mail or web sales letters? Study the formatting and you'll see long copy is formatted so "scanners" can skim the page to get the message while analytical readers can dive in and absorb ALL the details.
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5 Juicy Tips to Create Headlines That Draw Your Readers in for the Sale
By now you should know headlines are the most important part of copy. At least when it comes to drawing your readers in and keeping them interested. Here are four quick ways to craft compelling headlines; offer a solution, tell readers how to do it, ask a question or give a quantifiable ...
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How Telling Your Story Can Generate More Sales
It's time to get to the heart of copywriting. We've learned your copy (the written part of any marketing material) is the secret to sales success. In previous articles, I've demonstrated the importance of headlines, provided four ways to craft headlines and pointed out the need to clearly show ...
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Book Review: Twitter Revolution
twitter Revolution ~ How Social Media and Mobile Marketing is Changing the Way we Do Business and Market Online by Deborah Micek @CoachDeb & Warren Whitlock @Warre Whitlockn If you don't have tweeps, aren't familiar with the twitterverse or haven't started tweeting, it's time to get on board ...
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Read On ~ Book Review ~ Napoleon Hill's Think & Grow Rich ~
Mindset has almost become a buzz word. What's interesting about this is the effect mindset has on our everyday lives is not a new concept. I'm one of the many who tried to read Napoleon Hill's Think & Grow Rich many years ago, at a time in my life when I wasn't receptive to the information. ...
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A Look at Tribes, We Need You to Lead Us by Seth Godin
Over the past four years I've noticed that the word "tribe" has become increasingly popular. As I've met new, wonderful and unusual friends there has been a common thread regardless of differences in opinion, background, nationality, political persuasion and quirky personality traits, we all ...
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How to Really Connect with Your Customers on Their Terms to Build Relationships and Generate More Sales
Do you truly understand what your customers want from you? Are you delivering? n Understanding that copy is the secret to sales success is a great starting point. Knowing how to engage your readers with attention grabbing headlines is important and at the same time, it's not enough to really ...
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Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow
So, you've already determined your copy (the written part of any marketing material) is the secret to sales success. Now, let's take it a step further. Do you know what people read first - practically EVERYTIME they read your copy? It's your headline. Studies have shown that your headline is ...
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Prospective Prospects~ To Mail Or Not To Mail, That Is The Question~
Do you utilize direct mail techniques to increase business or are you still stuck in the ad agency train of thought that says direct response mail doesn’t work? Dollar for dollar direct mail outperforms and out delivers many traditional media outlets. However, there is a method to the madness ...
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Referral Generating Tips Via Publicity ~ Leverage Your News To Increase Business
It’s no secret that generating publicity via online news release sites is good for business. Continually educating the public and media about what’s happening with your businesses is, well, just good business. My challenge to clients I work with is to not only submit news or press releases to ...
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What to Expect When You Hire A Copywriter
The Copywriting Process Unveiled~ Once the importance of copy is understood, the search for a proficient copywriter begins. Savvy business owners check with friends, family, colleagues and start surfing websites to find the perfect wordsmith. Often, those who have not worked with copywriters ...
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Favorite Quotes & Thoughts from Lisa Manyon
Never resist a temporary inconvenience if it results in a permanent improvement~ author unknown
Contacting Lisa Manyon
Write On ~ Creative Writing Services LLC
Lisa Manyon, Professional Copywriter & Marketing Strategist
Telephone: 1.866.620.1428
Support@WriteO
Creative.com
Mailing Address:
2305 Ashland Street Ste. C #419 -Ashland, Oregon 97520
How to get started
Need copy? Have Copy that needs help? Want to write better copy yourself? Help is here www.writeoncreative.com