Matt Vassar
Free
Stanford Professor & Sales Expert
Matt Vassar Quick Facts
- Main Areas
- Sales, Marketing, Communicaiton, Influence, Persuasion
- Career Focus
- Professor, Consultant, Author, Speaker, Business Owner
- Affiliation
- Stanford University
Matt Vassar is currently a professor at Stanford University, and a sales training consultant. Matt has spent all of his adult life studying communication and influence, what makes people likely to buy your products and service, and how best to appeal to many different types of people. His background is a unique one that combines cognitive psychology with sales techniques that get results.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Sales Without Borders: What Salespeople Can Learn From Borders Books' Demise
"Not one single investor, in the whole wide world, thought Borders had a real economic future," tweets George Mason University economist Tyler Cowen. It truly is remarkable that Borders mismanaged itself so badly that it not only went deeply in the red, but also got to the point where things were so bad that nobody in the world was willing to buy out the beleaguered company. How did it go wrong, though? And more importantly, what can you learn from Borders' mistakes to keep your sales soaring?
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Are Your Sales Slugging? See How the Power of the Second Person Can Double Your Sales!
How would you feel if I told you that there is one simple technique that has been scientifically proven to double your sales? It's so easy that anybody can do it, and when you do, you will see an immediate increase in your sales numbers. In fact, all you have to do is increase the use of one tiny, little word. Just one three-letter word, and your sales will soar. So, what is that word? "You."
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Making the Best Sales of Your Life: Who Will You Invite to the Party?
Not long ago, I was planning a party with my friends. We wanted a big party, something boisterous, something people would talk about. So, we set out to create a guest list and invite as many people as possible. Then we got to one particular person. There was a pause. Then finally, my friend spoke up: "Do we really want him? He always gets way too drunk, and people find him a little bit annoying." We decided not to invite him.
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Giving a LITTLE Extra Will Get You a LOT of Extra Sales
It's funny how if we give just a little something extra, we make a lot more sales. Let me explain... The other day, a friend who recently returned to grad school for an advanced degree wrote on Facebook that she "has spent longer on Amazon trying to find $2.03 worth of something to bump her up to free shipping than she did buying all her books for the semester."
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The Pop Psychologists and Motivational Experts Have It All Wrong: True Tips to Visualizing Success
How many times have you heard business gurus telling you to visualize success if you want to achieve it? I can't count the number of pieces of literature I've opened on subjects totally unrelated to psychology with a section in the book telling me to "program my subconscious" by "visualizing myself as a billionaire," assuring me that if I ever want to succeed in any type of business, I have to first trick my brain into thinking that I'm already successful in my desired field.
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Are You Using These Techniques to Set Yourself Apart From Other Salespeople?
What is the number one success-killer that good salespeople make? They set out to do the exact same thing as every other salesperson, except perhaps a little bit better. The problem is that if you set out to be exactly like everybody else, but a little bit better, then you'll experience the exact same sales success and earn the exact same money as everybody else, except perhaps a little bit higher. If, on the other hand, you want to experience totally different levels of sales success, you have to be willing to do something totally different from all the other salespeople.
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Sales and Courtship: Making That Big Sale (or Winning Over the Woman/Man of Your Dreams)
Although it's a bit embarrassing to admit, there was once a time when I was a little nervous around members of the female persuasion. Over the years, though, I learned a few tricks to picking up attractive women, and it seems that there is actually quite a bit of overlap between making a winning sales presentation and winning over a romantic partner. Attracting a (Romantic or Sales) Prospect This is the phase when you are just meeting someone new, and want to attract them. How can you best secure the chance of the person wanting to meet with you again?
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How You Can Make Your Sales Soar: A Technique Inspired By Silly Facebook Games
If you've spent any amount of time on Facebook, you've probably seen your friends' pages littered with achievements that they've earned in various Facebook games. You've likely been invited by friends to play such games. Perhaps you have even played one of these games yourself. The most successful Facebook games, the ones that are circulated the most by your friends, are making tons of sales. Here's the best part: you can learn from how these games go viral, and use the same technique to bolster your sales!
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How You Can Create Urgency Without Giving Discounts
It's a well-known sales technique to create urgency in order to get prospects to make a decision. For instance, a salesperson might say "Buy in the next 30 minutes, or the price will go up!"
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Double Your Sales: Your Best Teachers Have a Trick That You Can Use
Are you interested in more than doubling your sales?
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