Michael Nelson
MBA - Duke, Certified Business Coach, Six Sigma Black Belt, PMP, ITIL Foundations, ATP
Free
Small Business Success Coach Expert

Michael Nelson Quick Facts
- Main Areas
- Entrepreneurism, marketing, planning, organization building
- Best Sellers
- E3 Business Transformation System, Small Business Marketing
- Career Focus
- Business owner focused on helping other business owners
- Affiliation
- Business Success Coach Affiliate
I’m Michael Nelson, “The Cogent Coach.” As President of Cogent Consulting Group, I’ve had the opportunity and privilege to work with some of industry’s giants and numerous Federal agencies. My consulting work has centered on strategic initiatives and everything that goes into ensuring that a strategy will work. I love big problems and working at an organizational level and consulting has allow me a way to help clients solve their biggest challenges.
I started working with small businesses several years ago and found that all of my consulting experience helping corporate and Federal clients and leadership experience gained from a decade in the Marine Corps enabled me to understand and help small businesses define and achieve their goals. From these beginnings ten years ago, I’ve developed a coaching practice that allows me to bring all of my knowledge, experience, and skills to bear on helping small businesses soar. I love to see how great an impact partnering with a small business owner and leadership team can have on their success.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Why Business Plans Fail
The lack of a business plan is frequently cited as the leading cause of small business failure. I would suggest that a business plan could also be a contributing factor to failure. Most business plans are detailed and present clear goals and a defined path to reach those goals. Unfortunately, many business plans are written in a vacuum and are based upon assumptions and unquestioned research. For a business plan to be a driver of success, those assumptions need to be tested and validated. This is where a business model can make the difference between success and failure.r
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Article
Top 10 Problems Small Businesses Must Overcome
Here is a collection of the top 10 most mentioned problems I’ve heard from my clients and other small business owners. What’s missing? What would you add? Any great solutions you’ve developed to overcome any of these challenges? Let’s all pitch in so everybody benefits! 1. Marketing. How do I market? How much should it cost? How do I know if its working? Do I need to market? 2. Business Model. How do I create it so that I define my business and I’m not defined by whatever customers buy? How is it related to other aspects of the business? How do I maintain it?r
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Contacting Michael Nelson
Michael Nelson
Email: michael@thecogentcoach.com
Web: http://www.thecogentcoach.com
Facebook: http://www.facebook.com/CogentConsulting
Twitter: http://twitter.com/#!/CogentCoach
Phone: 877-242-4812
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