Mike Caldwell
B.SC., MSM, NREMT-P, ALSFP
Official Guide
Rescuing Your Sick and Broken Online Presence Expert
Mike Caldwell Quick Facts
- Main Areas
- Marketing Strategy, Online Marketing
- Best Sellers
- V.E.A.R. Towards Success (paperback and Kindle),
- Career Focus
- Marketing Coach, Online Program Development
- Affiliation
- Marketing Funnel Automation, BuilderAll, Clickfunnels
Marketing yourself online can be a beast. There are so many "gurus" out there telling you this and telling you that. Everyone has their own take, their own tactics. But here's the thing, tactics come and go.
Remember when just having a website was a tactic? When the web first began its life, the early adopters, the businesses who invested early in their websites did better than their competition who didn't have a site.
Back in the day though... websites were expensive. Investing in a developer and all that was involved with creating a website was a big commitment. But those that did invest, got the payoff.
Nowadays though with Wordpress themes, Wix, Weebly and Squarespace, there are really no barriers for anyone to have a website. And this is why Russell Brunson of Clickfunnels has declared that "websites are dead".
Of course, he says this because he wants people to purchase his "funnel" building software. But he's not entirely wrong. A website is basically just an online brochure, whereas a funnel can help you actually interact with your prospects.
But what Wordpress and Wix did for websites, Clickfunnels, Optimize Press and Lead Pages did for funnels. So now, everyone and their brother, including scammers and low quality providers have funnels of their own. So the credibility behind sales funnels is in question and skepticism is at an all time high.
Websites and funnels are tactics. What entrepreneurs and businesses trying to market online need is a strategy. And the good strategies are timeless. What worked in person to person direct sales many years ago still works online today.
We like to buy from people we know like and trust. We are looking for new opportunities over improvement offer. We are captivated by Big Ideas.
These are the components of a successful online strategy. This is what I have been focusing on for the past 4 years.
As the Marketing Medic, I help entrepreneurs and businesses develop and execute their online strategy.
I have hired and been mentored by both Russell Brunson and Todd Brown, two of the best online marketers today. I have taken what I have learned from them and weaved their teaching into my own blueprints and strategies.
I now teach my Marketing Medic Apprentice students the importance of developing this Empathic Marketing Strategy (EMS) and incorporating that into an online Credibility Accelerator Vortex.
Mike Caldwell Books
V.E.A.R Toward Success
http://www.amazon.com/V-E-A-R-Toward-Success-Mike-Caldwell/dp/1425165265/ref=sr_1_4?ie=UTF8&qid=1364850086&sr=8-4&keywords=Mike+Caldwell
How to Eat Healthy: Diets Review
http://www.amazon.com/How-Eat-Healthy-Comparison-ebook/dp/B00AQJYAGK/ref=sr_1_1?ie=UTF8&qid=1364850142&sr=8-1&keywords=Mike+Caldwell+how+to+eat+healthy
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
***Is It Possible to Lose Weight Without Dieting?
"Is it possible to lose weight without dieting?" I think at some point we have all asked this question and searched and hoped for the magical answer. First, let me say that the answer isn't magical. And second, allow me to share my definitions of "diet" and "dieting". I think when we ask "is it possible to lose weight without dieting?", what we are really asking is "how can I lose weight without following a specific program and restricting what I eat?"
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***Calories Today Just Aren’t What They Used To Be
Calories today just aren’t what they used to be… Humans generally eat “food” from 3 categories: plants (fruits and vegetables), animal (beef, chicken, eggs, etc.) and synthetic man made (aspartame, saccharin, olestra, butylated hydroxyanisole, and all those other ingredients on the list that you can’t pronounce!) Today I’d like to talk about the calories we get from vegetables and how they are no longer what they used to be. In my last article I mentioned that calories serve 2 purposes: 1) they provide energy and 2) they provide the vehicle to deliver nutrition.
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***How Meat and Animal Products Can Affect Your Diet and Weight Loss Plan
Summary: When it comes to fruit and vegetables the problem is what is now missing from them. When it comes to meat and animal based food (eggs, milk, cheese, etc.) the problem now is what is being added. Food production is now big business. Instead of our beef coming from a farm it comes from a Concentrated Animal Feeding Operation (CAFO). Just like with the fruit and vegetables, animal products are no longer produced for nutrition, they are produced for profit.
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***Why Your New Year’s Resolution Weight Loss Diet Plan Will Fail
Do you have your 2014 New Year’s Resolution figured out yet? Are you going start ANOTHER diet with the hope to lose weight, lose fat, and get in shape? How many years now have you had this as your New Year’s Resolution? How have those resolutions ended? Did you lose any weight, burn any fat, get in better shape? Many of you may have had some early success and lost a pound or 3 in January. But by the end of February, those pounds were back, and by the end of the year, they had invited some friends to stay over! “But this year is going to be different!”
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***How Many Calories Per Day Should I Consume to Lose Weight?
I am frequently asked “how many calories per day should I consume to lose weight?” This is a loaded question for so many different reasons. The first problem is that so many people think that it is primarily the balance of calories in versus calories out that determine weight loss or gain. So if this were the case, then the number of calories consumed per day to lose weight will vary depending on the person. Answers to these questions must be answered first: • What “size” are you now? How much do you weigh? How tall are you?r
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***How to Lose Weight Without Exercise
Many of my clients first contact me with the questio "how to lose weight without exercise". They are lacking in energy and want to lose weight. They believe that if they want to succeed at weight loss, then they need to exercise. I certainly understand why they make think this. So many people are still under the misconception that the balance of calories in and calories out is what determines weight gain or loss. The logic follows that if you don't want to consume fewer calories then you should exercise to burn more calories.
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***Problems with Today's Modern Diet
When I talk about the problems with today’s modern diets, the statement could be interpreted in any of 3 different ways. 1) I could be speaking about the type of diet that restricts in some way things that you eat with the goal of losing weight. UCLA did a meta-study though that proved the diets of this nature don’t work and I wrote a book explaining the problems with 25 of today’s top diets.
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***How To Cleanse Your Body
If you want to know how to cleanse your body then you need to understand how cellular cleansing works. The reality is that since the day the industrial revolution first began humans have being racing toward polluting the planet as fast as we possibly can. As a result, there are toxins in the air, in our water, in our food, in our clothes, in our furniture, and is the spreads and sprays we apply to our bodies to look and smell better!
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***Holistic Nutrition Approach
In a perfect world, your weight and your body’s fat percentage could be controlled simply and easily by monitoring the calories you consume and the calories you burn. Consume more than you burn and you gain weight and increase your fat. Burn more than you consume, and the fat disappears and the weight comes off. But your body is a machine, just like a car is a machine. In a perfect world, you could put gas in your car and it would perform perfectly. Since most of us understand cars better than we do our own bodies, let’s consider the following parameters:
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***Are You Toxic? Of course you are!
As people become informed, more people are looking for the best cleansing diet when striving to lose weight. Today, more so than ever, we are being barraged by toxins in our environment. We can’t possibly avoid them, regardless of how careful we are. In many cases, you may not even be aware that the threat of toxic exposure exists.
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***So Many Reasons to Eat Healthy
You know the old saying “you are what you eat”. That’s amazing because it’s true. We have a small hobby farm here with dogs, cats, alpacas and horses and I have to admit I am in awe of how nutrition in living things works. I could give you a 50 pound bag of the finest dog kibble and an unlimited supply of water and tell you that you have all the ingredients necessary to build a living, breathing dog. How long do you think it would take you?
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***The “Solution” to Toxins is Cellular Cleansing
In my last article I wrote about all the toxins that we are exposed to on a daily basis in our air, in and on our food, the water we drink, the things we touch…. It's one thing to point out a problem, but I think it's more important to be able to provide a solution. So let me explain how one of the solutions to our exposure to toxins is cellular cleansing. "What is Cellular Cleansing?" Well, it's basically a 2 day fast with some nutritional support for some of your key body systems.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Favorite Quotes & Thoughts from Mike Caldwell
"If it can be done, it can be done by me."
How to get started
Do you have an online presence? Does your online presence have a strategy behind it?
Do you have a website? a blog? a sales funnel?
Are you speaking to your audience in the language they use and understand?
Are you clearly providing them with a solution to a burning problem they are faced with?
If you didn't answer "Yes" to ALL of of the above, then it's likely your business hasn't reached its full potential.
You need to create an online Credibility Accelerator Vortex utilizing an Empathic Marketing Strategy.
If you are doing any less, you are leaving money on the table and that money would serve you much better if it was in your pocket!
Follow my articles here one Selfgrowth.com or visit my blog at http://www.marketingmedicblog.com/ to learn the strategies your business needs to maximize its potential.