Pamela Wigglesworth

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Pamela Wigglesworth

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Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

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Close your eyes and think back to the time when you first started your business. Remember the day when you sold your first product or service, or when you officially launched your website? Can you recall the time and effort you put in and how excited you were to finally get the business off the ground? You were giddy with great expectations and life was feeling pretty good. Maybe your start date wasn't all that long ago or maybe a few years have already passed.

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Four simple marketing strategies for keeping your head above water: Can you remember back when we didn't have laptop computers, mobile phones and tablets? Yes, I may be giving away my age, but I'll ask the question anyway. Can you remember back to what your life was like without all this technology?

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Do you ever wonder how it is that some small business owners seem to have both an off-line and online presence? They might even be the same size as you in terms of staff or perhaps even a soho-entrepreneur and yet it appears that they've got a marketing team equivalent to that of a ten people. You wonder how on earth are they pushing out all of that content in some many places and running their business at the same time.

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If people know, like, and trust your content, they will want to do business with you. It doesn’t take an ace marketing team to figure that one out. And yet, many brands fail at one of these crucial elements all too often. You don’t have to put all your effort into all of them all the time. But if even you neglected one, it will show in your performance. It is easy and simple to say all that, but what does it mean practically? Let’s take a closer look at these terms. What Does It Mean to Know?r

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A presentation is more than simply standing at a podium and running through a series of PowerPoint slides. It is about engaging the audience and presenting your ideas in a clear, concise and persuasive manner. A persuasive presentation should change the emotional state of the audience so they believe and feel a decision must be made... right now. Your role as presenter is to motivate and incite the audience to act, think and feel differently as a result of what you've said so they will take some form of action.

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In the workplace, we make presentations all the time, be it to internal or exte al stakeholders. One of the reasons many people fear making presentations to the boss or clients is they are afraid of being the focal point of everyone's attention and don't want to risk making a fool of themselves. Put your best foot forward every time! There are several things you can do to "fool-proof" your speaking event or business presentation so that you deliver your message well every single time.

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Chances are when you started your online business you had no idea just how much of an impact the "written word" was going to have on the success of your business. You may be one of those many people that find it difficult to put your thoughts to paper or in this case onto a screen, and have had to rely on professionals to take care of this part of your business. There is nothing wrong with this, but the problem is this can be an going expense as you must be constantly marketing your business to enjoy a steady growth rate and it takes written content to do this.

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Business videos can be great advertising opportunities for you and your business. Customers like being able to see what you have to offer, and a video is a good way to showcase this much more effectively that you would otherwise achieve via print ad. Whether you are selling a product, promoting a service, or just looking to raise awareness, these are the top 5 places to distribute your business videos online. 1. YouTube

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This is nothing new. You've heard it before. A picture is worth a thousand words. When you think about, humans have been communicating with pictures for thousands of years in the form of pictograms on cave walls to Egyptian hieroglyphics to temple carvings. As marketers, we should be using visual information in our business on a regular basis.

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Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely new chal-lenge. In fact, only about 2% of traffic that visit a website will actually become a customer or take some sort of action (conversion). The goal of retargeting is to take advantage of these visitors and attempt to entice that re-maining 98% into becoming a customer at a later point.

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If you’re not using video marketing, you’re not maximizing your brand’s marketing potential. The great thing about it is that you can see results much faster than with SEO and other marketing channels. So what’s stopping you from boosting your sales by leveraging video? The truth is that there is one small problem.

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Presenting to management is a great opportunity. It should allow you to be noticed and to impress your managers with your capabilities as both an individual employee and as a representative of your company or organisation. However, as you increasingly gain access to managers higher up the corporate ladder, the more important your public speaking skills will become, and the more pressure you may find yourself under. In order to progress in your career you really will need to sell yourself, your ideas, and your ability. Here are some presentation tips that will help you: Know your audiencer

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