Pamela Wigglesworth

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Reach Out and Touch Prospects With an Interactive Marketing Campaign

The New Year is here and with it comes hope and optimism for new business, new partnerships, increased profits and overall business success. Some people may ask, is it possible to be so optimistic when the global economy is still in recovery and companies remain in survival mode. My answer to that is yes it is possible. More importantly it's time for companies to shift gears from a business that is just surviving to one that is thriving. There is business out there to be had by all, but first both B2B and B2C clients and customers need to know you exist. It all starts with strategy.

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Visually Engage Your Prospects With Content Rich Infographics

This is nothing new. You've heard it before. A picture is worth a thousand words. When you think about, humans have been communicating with pictures for thousands of years in the form of pictograms on cave walls to Egyptian hieroglyphics to temple carvings. As marketers, we should be using visual information in our business on a regular basis.

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You Can Multi-Purpose Your Marketing With One Article

Do you ever wonder how it is that some small business owners seem to have both an off-line and online presence? They might even be the same size as you in terms of staff or perhaps even a soho-entrepreneur and yet it appears that they've got a marketing team equivalent to that of a ten people. You wonder how on earth are they pushing out all of that content in some many places and running their business at the same time.

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If You Don't Have to Pay Anything, Why Aren't You Doing This?

When I attend or speak at seminars or talks about marketing, I mingle around and ask the group of marketing executives, SMEs or entrepreneurs the same question. So what brings you here today and what do you hope to walk away with at the end of the session. The responses tend to a variation of these two comments; 'Our marketing budget has been cut, yet I have to exceed the number of leads from last year' or 'I am looking for one or two low cost tactics that I can go back and implement right away that will give me a huge reach.'

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Do You Ever Feel Like You're Dog Padding in Your Business?

Four simple marketing strategies for keeping your head above water: Can you remember back when we didn't have laptop computers, mobile phones and tablets? Yes, I may be giving away my age, but I'll ask the question anyway. Can you remember back to what your life was like without all this technology?

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Let Me Let You In On a Secret

So what's the big secret you ask? Did you know that it is possible for your company to land on page 1 of Google organic searches within 24 hours if done correctly with one simple element... a video. You may or may not be aware that back in 2006 Google purchased YouTube for $1.65 Billion dollars. Okay, so that may not be a secret, yet it is the implication of this knowledge that is the big secret. As an SME, business start-up or entrepreneur, everyone wants to be on page 1 and preferably listed in the top 3 places on the page. Video can get you found faster than your competition.

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Mobile Marketing - Are You Ready?

What comes to mind when you hear the term mobile marketing? Some may immediately think that this is about SMS marketing or that you need to have your own app. Not so. Mobile marketing is marketing on or with a mobile device such as a cell phone or defined as 'the use of the mobile medium as a means of marketing communication.' According to KPCB Internet Trends 2013, 15% of internet traffic comes from mobile devices. There is no doubt that this number will continue to grow with more consumers coming to your website from a mobile phone. As a business, are you ready?

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As More 20-Something Use Facebook Less And Less, Where Are They Hanging Out?

Young adults have been leaving Facebook in droves in recent years; the mass exodus is somewhat reminiscent to what led to the extinction of MySpace. But Facebook's latest stock prices are going strong and with over 1-billion total users, a few million uses can't be hurting the budget too badly. That still leaves the question of where are these young people 20-something year olds going off to? Simple Is Better

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Top 5 Tips to Help Your Chances for Creating a Viral Video

Everyone dreams of creating the next big viral video, but only a proud few have had the opportunity to experience it. Every minute approximately 72 hours of YouTube footage is uploaded onto the streaming site, so if you haven't been discovered, don't give up your dream just yet. With enough persistence and determination, you're bound to come up with something viral-worthy eventually. To assist you in you in reaching your goals, here are the top 5 tips to help your chances for creating a viral video: 1. Capture Their Attention & Keep It

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How to Create Engaging Facebook Contests

Contests can be one of the most lucrative marketing payoffs if done right. The idea of winning prizes has a tendency to draws crowd, and Facebook is the only true way to reach so many diverse demographics with such a limited budget. Make the most out of your online marketing by creating engaging Facebook contests that will pay off for you. Setting Up A Contest

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What Types of Business Should Consider Using Instagram and Why

Instagram is one of the most misunderstood social media applications in business marketing. Some companies have just don't see the importance in investing the time and energy into selling themselves through pictures. If you are one of those companies, or work for one of those companies, just remember that a picture is worth a thousand words. What Companies Should Use Instagram?

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Having a Responsive Website - What Does That Mean For Your Business Today

If you can remember way back to the beginning, you'd probably agree that websites have come a long way since their inception, and so has the technology being used to access them. Developing a website is an important marketing asset for your business, but you should know that customers have certain expectations that your site should meet. One such expectation is having a responsive website. What Is A Responsive Website?

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