Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squad

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Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squad Quick Facts

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15 total
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Simply writing on a blog isn't enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.nnThe CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren't getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.nnn A is for Action nnNormally "call to actio

November 14, 2007

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Simply writing on a blog isn’t enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.nnThe CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren’t getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.nnD Is for DesignnnWhen readers arrive on

November 7, 2007

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Simply writing on a blog isn't enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.nnThe CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren't getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.nn O Is for Outreach nnReaching out to other

November 3, 2007

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Simply writing on a blog isn't enough to drive business. You have to pay attention to four key areas to have a successful blog: Content, Outreach, Design and Action.nnThe CODA system is an easy check list for paying attention to what really matters on your business blog. If you aren't getting the kind of results you want from your blog, study each of these areas to find where you can improve and then make the necessary adjustments.nn C Is for Content… nnBy far the best way

October 31, 2007

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We know that keeping a business blog going requires time and energy. We also hear from some of our clients who complain that they don't get enough traffic or comments, and they wonder if blogging is worth it.nnA blog will get you found more easily on the Web. Period. When you write about your topic using the same key phrases that clients are using to find solutions to problems, chances are your blog will come up in searches.nnBut simply writing on a blog isn't enough to drive

October 30, 2007

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As The Blog Squadtm, we hear this complaint from entrepreneurs who start blogging: "Why isn't my blog working for my business?" As part of our "blog crisis prevention" program, we have reviewed hundreds of business blogs and can spot common errors immediately.nnBlogs that work well for attracting new clients have these key elements:nn1. A great blog namen2. A tag line or blog purpose statementn3. An easy way to get automatic blog updatesn4. A list of categoriesn5. A list of r

October 3, 2007

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Let's break ezines down to four simple components to help you get a clear picture of what is involved. Every thing you have to do to create an ezine falls within four of these important steps.n n1. Content: Give away valuable informationn2. Formatting: Make your ezine looks nice and is easy to readn3. Distribution: Send it out electronically, easily and efficientlyn4. List Building: Constantly work on growing your subscriber listn nIn the previous three articles we covered co

September 29, 2007

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As The Blog Squad, we hear this complaint from entrepreneurs who start blogging: "Why isn't my blog working for my business?" As part of our "blog crisis prevention" program, we have reviewed hundreds of business blogs and can spot common errors immediately.nnBlogs that work well for attracting new clients have these key elements:nn1. A great blog namen2. A tag line or blog purpose statementn3. An easy way to get automatic blog updatesn4. A list of categoriesn5. A list of rec

September 29, 2007

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Let's break ezines down to four simple components to help you get a clear picture of what is involved. Every thing you have to do to create an ezine falls within four of these important steps.n n1. Content: Give away valuable informationn2. Formatting: Make your ezine looks nice and is easy to readn3. Distribution: Send it out electronically, easily and efficientlyn4. List Building: Constantly work on growing your subscriber listn nIn the previous two articles,we covered cont

September 29, 2007

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Let's break ezines down to four simple components to help you get a clear picture of what is involved. Every thing you have to do to create an ezine falls within four of these important steps.n n1. Content: Give away valuable informationn2. Formatting: Make your ezine looks nice and is easy to readn3. Distribution: Send it out electronically, easily and efficientlyn4. List Building: Constantly work on growing your subscriber listn nIn the first article, we discussed the impor

September 29, 2007

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Let's break ezines down to four simple components to help you get a clear picture of what is involved. Every thing you have to do to create an ezine falls within four of these important steps.n n1. Content: Give away valuable informationn2. Formatting: Make your ezine looks nice and is easy to readn3. Distribution: Send it out electronically, easily and efficientlyn4. List Building: Constantly work on growing your subscriber listn n Content n nContent is King AND Queen on the

September 27, 2007

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Books and blogs seem to go together like butter and toast. It doesn't matter whether you use your blog to develop content for your book, or you create the blog for marketing the already finished book. Some people have started calling this powerful combination "blooks," books that are derived from blogs. n nBut they only work well together when you implement these important tactics.n n 1. Use a domain name for your blog that relates to your book title so becomes known and "fin

September 27, 2007