Patty Buccellato
AICI, CIP
Free
Image and Branding Expert
Patty Buccellato Quick Facts
- Main Areas
- Patty's expertise is coaching individuals and professional staff groups to use visual messaging as a tool in goal attainment. A Michigan-based image consultant, she services clients throughout North America with a special emphasis on supporting CPA firm professionals.
- Career Focus
- Image Coach, Speaker, Author
- Affiliation
- Internationally recognized as Certified Image Professional with Association of Image Consultants International (AICI)
What if, every single day, you went out into the world knowing that your visual presence perfectly compliments your professional goals, lifestyle, personality, and body? That your appearance positively supports your message and reflects your competence?
Chances are, you’d feel pretty good about that, and your life would change on many levels. Let’s face it, most people aren’t projecting that kind of consistent visual brand.
Patty Buccellato, Certified Image Professional and founder of Refined Images, makes it her mission to bring clients to just that place. She helps women and men use their own personal design pattern, in combination with their strengths, character, and values, to achieve an authentic and focused visual presence.
Patty holds a B.S. in Fashion Merchandising with a minor in Jou
alism from Western Michigan University. An avid recreational SCUBA diver, she views her work with clients as yet another opportunity to dive below the surface and uncover the uniqueness and beauty inherent in all beings.
Free Articles & Book Excerpts
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
In the Bag
Women’s bags have long been a source of awe; what do we keep in there, and why? Furthering the intrigue is the number of bags some women carry. According to a 2008 Self Magazine poll, 59 percent of those surveyed brought two or more bags to the office each day. Is more, “better”? Why do you carry the bag that you do, and what does your bag say about you – particularly in the workplace? Since your bag represents you, your attention to detail, and your judgment of quality, choose it as carefully as you would the words in a resume.
Recently added
Article
Down Economy: Maintaining Professional Image in The Job Search
Although current unemployment numbers are at an all-time high, there are jobs to be had – and those jobs go to candidates who are prepared and present themselves to their best advantage. Whether you’re currently employed or in professional transition, with the right approach you can get the job you want even in the current job market. A powerful tool at your disposal is your professional appearance, both in person and online.
Recently added
Article
Maintaining a successful presence for professionals in transition
Being displaced from your job is an upsetting and even traumatic experience under any circumstances. Projecting a defeated or stressed outlook, however, is unlikely to attract your next position. In fact, it’s likely to do the opposite. You need to take some time to rebuild your professional image from the inside out. There are a multitude of things you can do to enhance both your personal outlook and the professional presence you convey to potential employers.
Recently added
Article
Interviewing During the Economic Downtu - How to Look Confident in a Job Interview
When you feel good about yourself, you radiate confidence. The same is unfortunately true when you're feeling desperate or negative, you then radiate discomfort and nervousness. The latter is not the nonverbal message you want to convey to potential employers today, or ever. Instead, the positive message to send is: - I'm capable/competent - I'm organized - I'm the right person for the job - I'm powerful The message you communicate during your interview can be the difference between that great job and unemployment.
Recently added
Article
Represent Your Company Brand with a Professional Image
“Management is doing things right; leadership is doing the right things.”rn- Peter F. Drucker In today's tough economy, leadership is more challenging than ever. Creating a productive and effective company entails setting standards and limits. One item that comes up often is image. The professional image of not just your physical environment, but the image your staff projects as well. This is a good time to review the importance of presenting a polished company image at every level, from CEO to receptionist.
Recently added
Article
Achieving Recession Chic: 10 Affordable Style Strategies
With consumer confidence levels low, even the most enthusiastic shoppers are acting with caution. Some are even cutting back as the recession progresses. According to The NPD Group's Economy Tracker (March 2009), confidence levels have dropped to 36.7, down from 38 in October. The number gives reason to pause since on this firm's consumer confidence scale, 100 signifies "very confident," and 0 marks "very conce ed." But an economic slowdown shouldn't get in the way of strong personal style. With a little ingenuity and creativity, you can dress well without breaking the bank. 1.
Recently added
Article
Makeover in 10 Minutes
Refresh Your Professional Image When a computer runs sluggishly, you can reboot. But when you are feeling sluggish, there’s not even a refresh icon to click to help you revive. According to a study from the University of Illinois, appearance and body language accounts for 55 percent of people’s first impressions. Since your appearance will package the messages you send, an effective business image communicates vibrancy, professionalism and competency.
Recently added
Article
Recessionista: High Style on Low Budget
Remix Your Wardrobe If you're like many shoppers, there have been many a buying spree through boutiques and malls these past few years.. However, recent economic downtu s have made even the most dedicated fashionistas cut back. In fact, a December 2008 survey study by BIGresearch, a consumer market intelligence firm, found that 92.2 percent of consumers were cutting out luxury handbags, specialty apparel, and high-end cosmetics. While you might not be adding to your wardrobe, savvy dressers know to shop their closets.
Recently added
Article
Why More Companies Are Turning to Image Consultants
In this hotly competitive marketplace, more companies are turning to image consultants as a cost-effective tool to differentiate their products and services from others in the marketplace.
Recently added
Article
Don’t Go into the Dressing Room without Me
Many women may identify with a moment like this: you spot a shirt or a skirt that looks perfect for you - and it’s even in your size. Then you take it into the fitting room. Once there, you find that something is simply not right. Maybe a pair of pants fits you in the thighs and hips - but won’t button at the waist. An Oxford hugs your waist and shoulders but puckers at the bust. Don’t despair. Fit is a complicated issue that often has more to do with manufacturing than you.
Recently added
Article
In the Finance Industry, Building Trust Begins with Your Wardrobe
In the hard-hit finance industry, building trust with clients unnerved by the shaky economy is critical. Creating a trustworthy image begins with the most visible element of your personal brand - your wardrobe. Expectations for the finance industry are more conservative than other business sectors, since would-be clients subconsciously assume the style of their financial advisor’s dress reflects his or her values and decision-making expertise.
Recently added
Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Favorite Quotes & Thoughts from Patty Buccellato
Peace is when time doesn't matter as it passes by.
~~ Maria Schell (Austrian actress - 1926-2005)
The well-dressed man is he whose clothes you never notice.
~~ Wm. Somerset Maugham (English playwright - 1874-1965)
The best color in the whole world is the one that looks good on you!
~~ Coco Chanel (French fashion designer - 1883-1971)
While communicating visually is not a choice, which message you send is. Make your choice on purpose!
~~ Patty Buccellato
Contacting Patty Buccellato
Other highlights
Are you a CPA firm Administrator? Refined Images provides learning-rich programs geared to the small and mid-sized CPA firm.
Contact Patty to learn how your firm's staff can maximize their marketing and networking activities!