Paul Keetch

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Explorer - Adventurer - Marketer Expert

Paul Keetch

Paul Keetch Quick Facts

Main Areas
Strategic Marketing for Small Business Owners
Career Focus
Business Owner, Author, Coach, Speaker

PAUL KEETCH – Helping Ordinary People Achieve Extraordinary Results!

http://www.PaulKeetch.com/

From a business perspective, Paul brings more than six years of direct-response information marketing experience to the table, with a focus on internet and new media marketing.

A lifelong entrepreneur, Paul started his first business at the ripe young age of 13, selling personalized gifts door-to-door as a Regal™ distributor and has never looked back. He has owned several successful “solopreneur” businesses including Brokenfeet Design & Consulting and Atlas Avenue Artist Management.

His professional career has focused primarily on fast-moving, entrepreneurial technology and information based companies, including leading roles at Interhop Network Services (then Canada’s largest independent Internet provider) and Peak Potentials Training (the fastest-growing personal development company in North America).

In his leadership role at Learning Annex (Canada), Paul had the fortune and honor to work with some of the world’s thought leaders, including Dr. Deepak Chopra, Dr. Brian Greene and Dr. David Suzuki, among countless other “human potential” advocates.

His commitment to helping ordinary individuals achieve extraordinary results, his passion for growth and his dedication to what he refers to as “Everyday Leadership” has now led Paul to co-create the revolutionary new Marketing Training "Bookinar" for new business owners called Make My Marekting Work (http://www.MakeMyMarketingWork.com).

Most recently, Paul interviewed 10 millionaire business owners as part of a unique tele-seminar series he created called Millionaire Prep School (http://www.MillionairePrepSchool.com).

On the personal side, Paul is committed to growing himself by regularly moving outside his comfort zone in all areas of life. He strives to create deep, lasting relationships through open and direct lines of communication, generating trust and a sense of honest transparency.

A skier, rock climber, hiker and amateur guitar player, Paul finds joy in all of life's activities.

Free Articles & Book Excerpts

Paul Keetch Books

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

15 total
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If you’re currently in business for yourself or are considering starting a new business, marketing is a skill you absolutely must master, if you hope to be successful. Although marketing can be a daunting prospect for many entrepreneurs, mastering the basics of writing a marketing plan can be easy and fun – and it can provide you with the foundation you need to successfully grow your business.

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To write a truly effective marketing plan for your business, you must have the basics in place first. One of the most basic, yet often overlooked elements of a marketing plan is the situation analysis. This situation analysis will provide the context for the proposed plan of action and must be fact-based, not theoretical.

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The key to building a successful marketing campaign is to really understand who your prospect is, what frustrates them and what they dream of for the future. I would suggest developing a customer profile that clearly details the specifics about your most common customer. Starting this process by taking out a blank sheet of paper and creating three columns: - Attributes & Characteristic - Fears & Frustrations - Dreams for the Future Start by listing all the actual characteristics you can think of about your prospective customer - gender, age, geographic

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Do you know how to make your marketing message sizzle in the mind of your prospective customer? You will if you read and implement this short article... People are bombarded with thousands of marketing messages every minute of the day, from all angles. Making your message "stick" in their ...

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So you want to generate more word of mouth, but don't want to be pushy or "in your face" about it? Here's how... Everyone knows that the best form of advertising is word of mouth. The reason this is true is because the marketing message is coming, not from a "greedy company" but from a ...

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Are you worried that your business is going to suffer because of the current economy? In this article you'll learn how to find customers in any economy by following a few simple steps... It's true - In a slumping economy consumers are spending less. But that doesn't mean they've stopped spending!

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Do you, like many entrepreneurs, get caught up too easily in all the "latest and greatest" marketing tactics... but somehow fail to get the results promised? Keep reading to find out how to stay focused on what works! It seems the very things that make you a successful entrepreneur – ...

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Are you curious about how to effectively use your LinkedIn profile to market yourself more effectively online?

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There is one challenge that, above all others, can have the most dramatic impact on the success potential of your business – marketing. Without a steady stream of new, qualified prospects coming into your business each and every week, your business will eventually dry up and be blown away ...

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Being able to succinctly describe your business is an essential networking skill for two important reasons. First, the person you’re talking to can quickly and easily understand if they, or someone they know, is a potential customer of yours. Second, knowing specifically how to ...

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Every business needs a plan – any plan – that will guide and inform their marketing activities. And yet, as essential as a marketing plan is, many business owners and entrepreneurs don't use one; most claim being "too busy" with the running of their business as the primary ...

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There is a lot of attention being put on internet marketing these days… search engine optimization (or SEO), social networking, podcasting, vlogging, blogging, RSS, email marketing, article marketing, etc. And more tactics are being added at an astonishing rate! So how do you determine ...

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Favorite Quotes & Thoughts from Paul Keetch

A person with nothing to hide hides nothing.

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Other highlights

Paul is a dynamic speaker and presenter. To book Paul to speak to your group, please email speaking @ paulkeetch.com