Peter Ellinwood

Free

Energy Efficient Lighting Expert

Peter Ellinwood

Peter Ellinwood Quick Facts

Main Areas
Energy conservation, recycling
Career Focus
Founder and Owner, GreenPoma.com
Affiliation
GreenPoma.com
Peter Ellinwood is the founder and owner of GreenPoma, an online retailer of hard-to-find, best-in-breed, environmentally-friendly lighting options. During the 25 years he spent in the insurance industry in Boston, Baltimore, and Annapolis, hernacquired an extensive background in product management and marketing, but decided to use this knowledge for a greater purpose - selling energy-efficient light bulb, LED, halogen, and CFL products along with great advice. To make a purchase or learn more about going green, please visit www.greenpoma.com.

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

6 total
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"Electricity Prices Plummet," The Wall Street journal, August 12, 2009 Hey, is there a recession going on? This timely article details how slack demand for electricity in 2009 may lead to the first consecutive year decline in electricity use in the U.S. since 1950. Such news may tempt some consumers to relax an otherwise robust commitment to reducing home and business electricity consumption.

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"In the nation's pursuit of energy affordability, climate change mitigation, and energy security, energy efficiency stands out as perhaps the single most promising resource." -- Unlocking Energy Efficiency in the U.S. Economy, McKinsey and Company, September, 2009. We couldn't have said it better ourselves. The problem is, while both business and residential energy efficiency can be major ways to save energy, money, and the planet, it is, just, well, a little boring.

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Market dynamics often demonstrate that subsidies create unsustainable demand for the products to which they apply. Witness the auto sales acceleration in July and August of this year while the federal "Cash for Clunkers" program was in effect.

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It's human nature. We're always eager to explore the newest product, especially the ones touted to improve our lives. At the same time, we can be skeptical about new product technologies, and it can be hard to decide what, and whether, to buy. This is certainly the case with energy-saving light bulbs. The Energy Independence and Security Act, passed in December of 2007, started the clock ticking on the end of the inexpensive and reliable incandescent light bulb. While it's true that a few bulb manufacturers have flirted with the idea of nudging the energy efficiency of Mr.

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"Energy efficiency isn't just low hanging fruit, it's fruit lying on the ground." – U.S. Energy Secretary Steven Chu, June 26, 2009 In December 2007, then-President Bush signed the Energy Independence and Security Act into law. Among other things, this law opened the door for energy-efficient light bulbs to gain market share in the U.S. However, several commonly used lamp types were exempted under the Act.

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The pros and cons of energy-efficient light bulbs have been much debated over the last decade. The main focus of the discussion has bee CFL light bulbs. Introduced in the '80s, these electricity sippers have been greatly improved over the years.

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