Rita Farin

Rita Farin is an entrepreneur, writer and certified Kaizen-Muse Creativity Coach who has spent the last 20 years studying the creative process. Using a compassionate, nurturing coaching approach and playful techniques, Rita helps individuals unleash their imaginations to create new realities—whether that means starting a business, writing a book or changing careers. Through her workshops, coaching and written articles, Rita guides clients in releasing the issues that come up during the creative process and times of transition, including overwhelm, procrastination and self-doubt. She also designs corporate programs that foster creativity in the workplace and improve business productivity.

Rita’s professional background has always combined her love of business with her passion for creativity. Graduating from the University of Miami with a degree in International Finance and Marketing, Rita has created global brands and communications programs for high-tech companies in the US and Israel for the past 20 years. In 1998, she founded Calicor Communications, an international marketing communications consultancy that continues to service select clients today.

As she pursued her marketing career, Rita continued to study the creative process intently over the years. She participated in numerous writing, art and language programs and workshops, including creative non-fiction classes at Stanford, Emory and Lesley Universities. To deepen her understanding of creativity, Rita interviewed artists from Cuba, Israel and the US and independently researched how expressive art therapy, acting, movement and guided imagery techniques affect the writing process. In 2005, Rita created an online artist community.

Today, Rita is a contributing author to the Creativity Portal, has written for Yoga Magazine and regularly blogs about her own transition to a creative life.