Rita Martell
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About Rita Burgett-Martell Expert

Rita Martell Quick Facts
- Main Areas
- International Executive Coach,Organizational Change Management Consultant & Author of Change Ready and Defining Moments
- Best Sellers
- Change Ready! How to Turn Change Resistance into Change Readiness and Defining Moments: Seizing the Power of Second Chances to Create the Life You Want
- Career Focus
- Executive Leadership Coach, Author
- Affiliation
- Strategic Transformations Consulting, Inc.
Rita Burgett-Martell is the author of two books: Change Ready! How to Turn Change Resistance into Change Readiness and Defining Moments: Seizing the Power of Second Chances to Create the Life You Want.
The practical guidance the author provides is based on her thirty years of professional experience as an organizational change consultant to Fortune 500 clients and career coach to more than 11,000 individuals, plus her own experience of embracing the unknown to completely reinvent her own life from that of an 18 year old uneducated housewife in Nashville, Tennessee to become an international change strategist and thought leader to C-level and senior executives.
Her clients include Cisco Systems, Chevron, Gap, Genentech, Symantec, Astra-Zenenca, Genentech, MedImmune, McKesson, Teague Design, Bank of America, Califo
ia State Automobile Association, Kaiser Permanente, Pacific Gas & Electric, Detroit Edison, Metropolitan Nashville Public Schools, Chicago Public Schools, Infonet, Quantum, Nissan, the City of Detroit and American Institute for Research.
She has worked internationally with clients in Australia, Manila, Bali, UK, Belgium, The Netherlands, Germany, France, Hong Kong, Tokyo, Switzerland, Singapore and the Middle East, and is currently a professor of Business Transformation and Innovation for Cambridge Corporate University.
Before establishing her own consulting firm, Strategic Transformations Inc., in 2001, she was the Senior Managing Director of the Organizational Change Practice at KPMG Consulting and Oracle Corporation in San Francisco, and the founder of A Woman's Place, Inc., a personal and career transition center for women in Nashville, Tennessee.
She is a summa cum laude graduate of Belmont University in Nashville, a volunteer big sister for Big Brothers and Big Sisters in San Francisco and the proud mother of two amazing daughters, Regina and Renita, and one really amazing granddaughter, Rebecca.
Rita and her husband, Dan, spend time throughout the year at their homes in Sausalito, Califo
ia; Nashville, Tennessee and Washington, DC.
Rita Martell Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Travel Around The World With Rita
Why am I doing this? Isn’t this financially irresponsible? After all, I’m not getting any younger.
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It’s Never Too Late To Find Your Mate
I’m cruising around the world with 1300 people I don’t know. For the next four months, I’m living in a community of neighbors of all ages from multiple countries who have multiple reasons for making this journey. For some, it’s their first world cruise, and for others, it’s their 7th or 8th. The oldest passenger is 98 and on his 28th world cruise.
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Mastering The Art Of Doing Nothing
My vision of what life would be like on a four-month cruise included not making a bed, doing laundry, or cooking; visiting amazing places around the world; relaxing on my balcony with coffee delivered by room service every morning and a glass of wine at sunset; and, sitting by the pool with a book in one hand and a Pina Colada in the other on the days we were at sea. It would be the first time in my life when I could completely relax and enjoy doing nothing after 35+ years of a pretty demanding career with only an occasional one-or two-week vacation.
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Does Absence Make The Heart Grow Fonder?
The moment I considered the possibility of going on a four-month cruise around the world I knew my husband would not be going. If I went, I would be going without him. The timing was good for me but taking four months off work wouldn’t work for him and being confined to a cruise ship with 1300 strangers for that long just isn’t his thing. Should I not go because it meant being apart for four months; and, if I did go, how would being apart for that long affect our relationship?
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Article
Life Lessons From The End Of The World
Getting away from it all sounds appealing when you’re rushing through life checking items off your “To Do” list and thinking you could have done each one of them a little better. How would it feel to be in a place that is calm, serene, silent, disconnected from the outside world, and where no one knows you well enough to ask anything of you? I had the opportunity to find out last week as my cruise ship spent 7 days at sea betwee Buenos Aires and Ushuaia, Argentina – also known as the city at the end of the world.
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Article
Getting Older Is Getting Younger
Maybe it’s because I’m getting older, but it seems to me that what was once considered old age is no longer old. It’s not just that people are looking younger than past generations have at their age, from what I’m observing, they’re also acting younger. A motivating factor for going on this cruise was a belief that I’ve moved into a decade of life that is classified as “old,” and should go while I’m still physically able to enjoy traveling. But meeting so many people who are several years older tha I am is rapidly changing my belief about age-imposed limits.
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Article
The Impact Of Culture On Your Life
If you never travel beyond your zip code, you may never question your beliefs or realize how the culture you grew up in, or currently live in, affects the choices you see for yourself, decisions you make and the life you live. Culture consists of a set of beliefs that form the foundation and create the rules and “shoulds” that govern our life. We seldom question if these beliefs are true and will often impose our beliefs on others, judge them wrong for not accepting them as truth, and/or only surround ourselves with people who share our beliefs to reinforce that we are “right.”
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Changing The Way, You Think About You: How to Rethink Your Way To A Happier Life by Rita Burgett-Martell
Here’s a quiz to help you identify behaviors that may be undermining your self-confidence and preventing you from living the life you desire. Respond with a simple “yes” or “no” answer to each statement and then tally up the number of yeses. 1. I often compare myself to others. 2. I make decisions based on what others tell me I should do. 3. I would have to honestly say I sometimes take my family for granted. 4. I find myself thinking more about the past or worrying more about the future instead of focusing on what’s happening in the present moment.
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Second Chances by Rita Burgett-Martell
“It’s never too late to become what you might have been.” George Eliotr When Joe’s manager began the conversation by saying: “I want you to know how grateful we are for your twenty years of valuable service to our company,” Joe expected to hear that he was being promoted, or at least receiving a pay increase. After all, his performance reviews had never been less than stellar.it came as a shock when what he heard next was: “our company is moving in a new direction and unfortunately your skills aren’t the skills we need. We wish you the best of luck in your future endeavors.”
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Article
How To Be A Leader People Want To Follow by Rita Burgett-Martell
“The days of Command and Control are over. Today’s leaders must Trust and Inspire their employees to be trusted as leaders.” I was a shy sixteen years old, afraid of my own shadow, the summer I worked as a Nurse’s Aide at our local hospital. The Director of Nursing was a strong loud woman that I found very intimidating. Whenever I saw her coming I would turn and go the other direction, or look for someplace to hide. One day she stopped beside me, put her arm around my shoulder, and said: “I want you to look at my shoes.”
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Article
How To Feel Secure In Insecure Times by Rita Burgett-Martell
In 2020 we are faced with very real threats to our health and financial security that many of us have never experienced and never thought we would. This has been a rapid unexpected and unwanted change that we must deal with. Fear prevents us from thinking clearly about what we can do to minimize the threat to our wellbeing. It renders us helpless and blinds our vision to what we can do to stay healthy and keep the money flowing to keep a roof over our head and food on the table.
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Soaring With Your Strengths: Sometimes Even Eagles Need a Push!
I’ve read many versions of the fable about an eagle who thought he was a chicken and have been unable to find the original source. Dr. Eldon Taylor, author of “Choices and Illusions,” Has an inspiring U-Tube video about the fable that can serve as a “pick-me-up” if you’re having a day when you don’t feel capable of soaring. TAKE A MOMENT TO THINK ABOUT . . . 1. Are there any ways that you see yourself as a barnyard chicken and are not aware of your potential to soar like an eagle? What would soaring look like for you?
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Favorite Quotes & Thoughts from Rita Martell
"Change can be disruptive and uncomfortable, but it is inevitable."
"The color you choose to paint change is up to you because the paintbrush is in your hands."
"The choices you see and the decisions you make in those moments of uncertainty redefine the future course and direction of your life."
"Change creates a second chance to become what you might have been if you had made different choices."
Perfection is based on fear. We somehow developed the belief that if we are less than perfect no one will love us. People who love us know our imperfections and love us anyway, and that’s a good thing since none of us are perfect.
Thoughts become behaviors that become habits.
Do you have a story to tell about how you redefined change to create a second chance to create the life you desire? Your story can be an inspiration to others. Please share it with me at rita@changeguru.com or coachrita365@gmail.com so I can share it with others in my next book.
How to get started
Rita is a Wife, Mother, Business Owner, Author, Professor of Business Transformation and Innovation, & a Thought Leader to Fortune 500 executives.