Rita Martell
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About Rita Burgett-Martell Expert

Rita Martell Quick Facts
- Main Areas
- International Executive Coach,Organizational Change Management Consultant & Author of Change Ready and Defining Moments
- Best Sellers
- Change Ready! How to Turn Change Resistance into Change Readiness and Defining Moments: Seizing the Power of Second Chances to Create the Life You Want
- Career Focus
- Executive Leadership Coach, Author
- Affiliation
- Strategic Transformations Consulting, Inc.
Rita Burgett-Martell is the author of two books: Change Ready! How to Turn Change Resistance into Change Readiness and Defining Moments: Seizing the Power of Second Chances to Create the Life You Want.
The practical guidance the author provides is based on her thirty years of professional experience as an organizational change consultant to Fortune 500 clients and career coach to more than 11,000 individuals, plus her own experience of embracing the unknown to completely reinvent her own life from that of an 18 year old uneducated housewife in Nashville, Tennessee to become an international change strategist and thought leader to C-level and senior executives.
Her clients include Cisco Systems, Chevron, Gap, Genentech, Symantec, Astra-Zenenca, Genentech, MedImmune, McKesson, Teague Design, Bank of America, Califo
ia State Automobile Association, Kaiser Permanente, Pacific Gas & Electric, Detroit Edison, Metropolitan Nashville Public Schools, Chicago Public Schools, Infonet, Quantum, Nissan, the City of Detroit and American Institute for Research.
She has worked internationally with clients in Australia, Manila, Bali, UK, Belgium, The Netherlands, Germany, France, Hong Kong, Tokyo, Switzerland, Singapore and the Middle East, and is currently a professor of Business Transformation and Innovation for Cambridge Corporate University.
Before establishing her own consulting firm, Strategic Transformations Inc., in 2001, she was the Senior Managing Director of the Organizational Change Practice at KPMG Consulting and Oracle Corporation in San Francisco, and the founder of A Woman's Place, Inc., a personal and career transition center for women in Nashville, Tennessee.
She is a summa cum laude graduate of Belmont University in Nashville, a volunteer big sister for Big Brothers and Big Sisters in San Francisco and the proud mother of two amazing daughters, Regina and Renita, and one really amazing granddaughter, Rebecca.
Rita and her husband, Dan, spend time throughout the year at their homes in Sausalito, Califo
ia; Nashville, Tennessee and Washington, DC.
Rita Martell Books
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Soaring With Your Strengths: Sometimes Even Eagles Need a Push!
I’ve read many versions of the fable about an eagle who thought he was a chicken and have been unable to find the original source. Dr. Eldon Taylor, author of “Choices and Illusions,” Has an inspiring U-Tube video about the fable that can serve as a “pick-me-up” if you’re having a day when you don’t feel capable of soaring. TAKE A MOMENT TO THINK ABOUT . . . 1. Are there any ways that you see yourself as a barnyard chicken and are not aware of your potential to soar like an eagle? What would soaring look like for you?
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How To Feel Secure In Insecure Times
How well are you managing change and disruption caused by COVID-19? Listen to my interview on “The Evolutionary Power of Change and Disruption” www.spreaker.com/user/xzoneradiotv/me20201006ep138emritaburgettmartell with Gwilda Wiyaka, host of Mission Evolution Radio, and learn what you can do to feel secure in insecure times.
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Article
Second Chances by Rita Burgett-Martell
“It’s never too late to become what you might have been.” George Eliotr When Joe’s manager began the conversation by saying: “I want you to know how grateful we are for your twenty years of valuable service to our company,” Joe expected to hear that he was being promoted, or at least receiving a pay increase. After all, his performance reviews had never been less than stellar.it came as a shock when what he heard next was: “our company is moving in a new direction and unfortunately your skills aren’t the skills we need. We wish you the best of luck in your future endeavors.”
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Article
Soaring With Your Strengths: Sometimes Even Eagles Need a Push! by Rita Burgett-Martell
One can never consent to creep when one feels an impulse to soar. Helen Keller I’ve read many versions of the fable about an eagle who thought he was a chicken and have been unable to find the original source. Dr. Eldon Taylor, author of “Choices and Illusions,” Has an inspiring U-Tube video about the fable that can serve as a “pick-me-up” if you’re having a day when you don’t feel capable of soaring.
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Article
Webinar: How to Improve your Self-Image and Increase Your Self-Confidence
Imagine how your life could be different if you had more confidence. What changes would you make in your career, relationships, and lifestyle? Low self-confidence creates a barrier between you and the life you want. You can break through this barrier. Invest 45 minutes and $35 to attend this webinar led by Rita Burgett-Martell and learn what you can do to develop a more positive view of you! It’s never too late to become the person you were meant to be. You will learn: 1. Beliefs and behaviors that become barriers to feeling confident.r
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Article
Mastering The Art Of Doing Nothing
My vision of what life would be like on a four-month cruise included not making a bed, doing laundry, or cooking; visiting amazing places around the world; relaxing on my balcony with coffee delivered by room service every morning and a glass of wine at sunset; and, sitting by the pool with a book in one hand and a Pina Colada in the other on the days we were at sea. It would be the first time in my life when I could completely relax and enjoy doing nothing after 35+ years of a pretty demanding career with only an occasional one-or two-week vacation.
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Article
A Manager’s Guide to Managing Change (Step I): Checklist For Success
Is your project on the path to success or to become one of the many that fail to achieve the expected benefits? The lessons I’ve learned, from the past twenty-five years of working with senior leadership of Fortune 500 corporations to prepare for enterprise-wide change, can help you avoid mistakes that can prevent your change initiative from succeeding. There are six critical requirements for success: Shared Visionr Understanding of the Full Impact to the Organizationr Effective Stakeholder Engagementr Clear, Consistent and Continual Communicationr Adequate Preparationr
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Article
How To Feel Secure In Insecure Times by Rita Burgett-Martell
It’s 4 a.m. and you are wide awake, worrying about all the bad things that could happen, feeling anxious, and unable to sleep. The fear you are feeling is self-imposed instead of a reaction to what is actually happening because at the present moment you are safe. There is nothing to be afraid of other than the imaginary reality that you have allowed the power of fear to create in your mind.
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Riding the Roller Coaster of Unexpected Change — Part I
The Transitions Curve Model is commonly used to illustrate the different phases –and emotions- we experience as we move through the transition process that is triggered by change. Change is an event. Transition is the process of adapting to what is different because of the change. Transition is triggered by an ending. Something we once had we no longer do. A way of living, thinking, and/or feeling has changed – and changed us in the process.
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Changing The Way You Think About Uncertainty
ertaintyr Changing the Way You Think About Uncertaintyr The Key to Mastering Uncertainty “Uncertainty is the only certainty there is, and knowing how to live with insecurity is the only security.” ~ John Allen Paulos It’s 4 a.m. and you’re wide awake, thinking about all the bad things that might happen in your career, relationships, and life in general.
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Article
How To Be A Leader People Want To Follow by Rita Burgett-Martell
“The days of Command and Control are over. Today’s leaders must Trust and Inspire their employees to be trusted as leaders.” I was a shy sixteen years old, afraid of my own shadow, the summer I worked as a Nurse’s Aide at our local hospital. The Director of Nursing was a strong loud woman that I found very intimidating. Whenever I saw her coming I would turn and go the other direction, or look for someplace to hide. One day she stopped beside me, put her arm around my shoulder, and said: “I want you to look at my shoes.”
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Article
Does Absence Make The Heart Grow Fonder?
The moment I considered the possibility of going on a four-month cruise around the world I knew my husband would not be going. If I went, I would be going without him. The timing was good for me but taking four months off work wouldn’t work for him and being confined to a cruise ship with 1300 strangers for that long just isn’t his thing. Should I not go because it meant being apart for four months; and, if I did go, how would being apart for that long affect our relationship?
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Website
Something To Think About
Over the past 30 years, Rita Burgett Martell has provided career and change management coaching torn thousands of individuals across multiple industries, professions, and countries. She is the author ofrn two books: “Change Ready!” and “Defining Moments"
July 29, 2020
Website
WEBINAR: Becoming A Confident Woman — How to Improve your Self-Image and Increase Your Self-Confidence
It’s never too late to become the person you were meant to be. Imagine how your life could be different if you had more confidence. What changes would you make in your career, relationships, and lifestyle? Low self-confidence creates a barrier between you and the life you want. You can break through this barrier.
October 24, 2019
Website
Rita Burgett-Martell on Amazon
Rita Burgett-Martell is the author of two books: Change Ready! How to Turn Change Resistance into Change Readiness and Defining Moments: Seizing the Power of Second Chances to Create the Life You Want.
July 16, 2019
Favorite Quotes & Thoughts from Rita Martell
"Change can be disruptive and uncomfortable, but it is inevitable."
"The color you choose to paint change is up to you because the paintbrush is in your hands."
"The choices you see and the decisions you make in those moments of uncertainty redefine the future course and direction of your life."
"Change creates a second chance to become what you might have been if you had made different choices."
Perfection is based on fear. We somehow developed the belief that if we are less than perfect no one will love us. People who love us know our imperfections and love us anyway, and that’s a good thing since none of us are perfect.
Thoughts become behaviors that become habits.
Do you have a story to tell about how you redefined change to create a second chance to create the life you desire? Your story can be an inspiration to others. Please share it with me at rita@changeguru.com or coachrita365@gmail.com so I can share it with others in my next book.
How to get started
Rita is a Wife, Mother, Business Owner, Author, Professor of Business Transformation and Innovation, & a Thought Leader to Fortune 500 executives.